Surface 2, Surface Pro 2 launch events generate lines at stores, but how many buyers?

As Microsoft previously revealed, it held launch events at 10 of its Microsoft Store retail locations in the U.S. on Monday night for its new Surface 2 and Surface Pro 2 tablets. The products themselves went on sale at those stores at midnight in their respective time zones, but there are some questions as to how many people were there to actually get the tablets.

Geekwire reports that there were close to 300 people who attended the Surface launch event at the Bellevue Square Mall in Bellevue, Wash., last night, which is of course just a few miles from Microsoft's Redmond headquarters. However, as the above image shows, many of the attendees were there to sign up for the Microsoft Challenge contest, where the winner would be flown quickly to Orlando, Fla., today to attend the opening of that city's new Microsoft Store. Other people were there for Seattle Seahawks player Richard Sherman, who was at the store and signed autographs for the first 150 people in line.

CNET reports that the San Francisco Microsoft Store Surface event had only 50 people in line when the doors opened at 10 p.m. Monday, and many of the people who were interviewed had no intention of actually buying a new tablet. 

Source: Geekwire and CNET | Image via Microsoft

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I was in the Atlanta store and yes there were more people there for the surface challenge or autograph. I did see at least 25 people in line at midnight buying a surface including myself. I and 3 other people bought the 256 version, with type cover and surface mouse. So far I am liking it but need to use it more for everyday use to determine if it can replace a laptop. Hope it does

Well, I sold one Surface Pro 2 today (128GB), along with a black type cover. That was... it to say the least. Not sure what my coworkers sold, but from the looks of the inventory, I don't think anything moved.

I got to set up the displays units though, and I'm not as impressed as I thought I'd be. Still, not a bad device. Here's hoping the product actually moves off the shelves.

Sadly, I was more excited to see an actual XBO on display now. No controllers set up just yet though.

dead.cell said,
Well, I sold one Surface Pro 2 today (128GB), along with a black type cover. That was... it to say the least. Not sure what my coworkers sold, but from the looks of the inventory, I don't think anything moved.

I got to set up the displays units though, and I'm not as impressed as I thought I'd be. Still, not a bad device. Here's hoping the product actually moves off the shelves.

Sadly, I was more excited to see an actual XBO on display now. No controllers set up just yet though.

You should be fired. If for no other reason, a lack of professional integrity.

Integrity? What integrity does it take telling you what any Average Joe could've told you? All you have to do is walk in the store, look at the cage that holds them, and watch as nothing moves from it.

I have literally told you nothing that isn't public knowledge. Keep your petty beef with me out of this.

dead.cell said,
Integrity? What integrity does it take telling you what any Average Joe could've told you? All you have to do is walk in the store, look at the cage that holds them, and watch as nothing moves from it.

I have literally told you nothing that isn't public knowledge. Keep your petty beef with me out of this.

I have no petty beef with you son. I just think that for you to get on the internet and talk about things that happen at your job is unprofessional. If you think it's okay, perhaps I should send you messages to your corporate headquarters and see if they agree or disagree.

Nah, I wouldn't do that. It's your business, do what you'd like. I own my own company, and I know if one of my employees were talking shop about my business and it's internal transactions in public forum, the next day they'd be talking about how their boss was an ******* for firing them. #justsaying.

uxo22 said,

I have no petty beef with you son. I just think that for you to get on the internet and talk about things that happen at your job is unprofessional. If you think it's okay, perhaps I should send you messages to your corporate headquarters and see if they agree or disagree.

Nah, I wouldn't do that. It's your business, do what you'd like. I own my own company, and I know if one of my employees were talking shop about my business and it's internal transactions in public forum, the next day they'd be talking about how their boss was an ******* for firing them. #justsaying.


Seriously man what the hell is your problem? You're the only one that cares.

No Actually, you're the only one that cares. I have no problem. What I'm starting to get a problem with is why the hell is it any of your business what I say to dead.cell. You want to end this, here's what you need to do. Mind your damn business and keep it moving. I have no beef with you, but somehow I'm having more dialog with you than I am with dead.cell.

Go get a job as a cop or something, just beat it!

uxo22 said,
No Actually, you're the only one that cares. I have no problem. What I'm starting to get a problem with is why the hell is it any of your business what I say to dead.cell. You want to end this, here's what you need to do. Mind your damn business and keep it moving. I have no beef with you, but somehow I'm having more dialog with you than I am with dead.cell.

Go get a job as a cop or something, just beat it!


http://www.balloon-juice.com/w...et-serious-business-cat.jpg

They stood in line because Microsoft's advertising is misleading. Once they actually saw the product -- LOL!

Let's see, "MS Office comes with Surface 2" - but NOT Surface 2 Pro
Hmm, "You can draw on Surface2" - nope - only Surface 2 Pro

runningnak3d said,
They stood in line because Microsoft's advertising is misleading. Once they actually saw the product -- LOL!

Let's see, "MS Office comes with Surface 2" - but NOT Surface 2 Pro
Hmm, "You can draw on Surface2" - nope - only Surface 2 Pro

What are you a VCR? That was last year's show. Come up with some new materials. Tired of watching re-runs.

I don't know your problem with surface but each has been designed and targeted for specific type of people. general average consumers don't need pen with 100 degree of pressure sensitivity but they need office for more productivity on daily basis whereas professionals already have MS Office either with corporate discount or for free and don't need to buy Office but they might need pen for drawing diagrams or prototyping an product. what matters is that both are performant and does the job and won't lag like android tablets. so what is your point?

Totally agree... I've always wondered that whenever I see people lining up anywhere... unless there's like a mad in-store sale or something. But for tech stuff like tablets, phones, etc... you can pre-order those all online lol.

iPhone5S and 5C launch events generate lines at stores, but how many buyers? I can't imagine John every using that as a headline. Why does what Microsoft does that seems popular have to end with a doubtful question?

No duh; my point was, Callaham always writes his headlines with disdain for any positive Microsoft does, but he'd never do such for Apple. Why don't you read my whole comment before quoting it and answering it out of context.

Order_66 said,

Some 9 million actually.

Microsoft is always questioned.. Windows 8 release but how many buyers.... 100 million actually

Lachlan said,

Microsoft is always questioned.. Windows 8 release but how many buyers.... 100 million actually

Show me where windows 8 has 100 million purchases at the retail level.

One mistake I think Microsoft makes with Surface especially the RT/2 is that it is presented on the store display with the keyboard attached and kickstand deployed so it looks like a regular notebook when I think they should introduce it to customers as a tablet first. Let people pick the thing up and play with the metro interface then sales staff can introduce the keyboard & kickstand to show how you get the best of both worlds. That was just my impression when I visited one of the stores anyway.

If only I had money for a Surface 2...

I still picked up a Cyan Type Cover 2 last night, though. So there's somewhat of a sale from me.

Dot Matrix said,
If only I had money for a Surface 2...

I still picked up a Cyan Type Cover 2 last night, though. So there's somewhat of a sale from me.

Can't afford one myself, but we just receive 2x Surface Pro 2 256GB units along with Type 2 covers at work. Very nice device, and that extra angle for the kickstand, which a tiny feature in the grand scheme of things, really makes a difference to viewing angle, etc.

Dot Matrix said,

Eh, CNet is still one of the more respectable tech websites still out there.

even after the whole hopper thing? if someone is still working there, they value the dollar more than having integrity.

vcfan said,

even after the whole hopper thing? if someone is still working there, they value the dollar more than having integrity.

Yeah, that took them down a notch, but at least they don't really employ crazed Microsoft/proprietary software conspiracy theorists, and general instigators like some tech sites do.

true, but just like what happened to engadget, media company takes over,and dictates that only certain types of articles must be made,based on traffic and revenue potential. this no longer becomes journalism. how can you trust what you read?

hell, i probably hate 90% of the verge's staffs "opinion", or their little sprinkled shots in their articles, but at least i trust whats there.