The new iPad: how well did it sell on launch day?

As usual, there were long lines at Apple stores and at other retail outlets across the US on Friday as the company released "The new iPad", the third generation version of its best selling iOS-based tablet device. Early reviews, such as the one on Neowin, have expressed high praise for the tablet, especially its high resolution display.

But is The new iPad selling as well as the previous iPad 2? Boy Genius Report claims it called a dozen Apple stores in the New York City area on Friday, several hours after the tablet went on sale. None of them reported a total sell out of The new iPad. All of them had at least a version of the WiFi only port. Four of them sold out of the WiFi/4G versions while five others said that while they sold out of the AT&T WiFi/4G version they still have Verizon-based iPads on sale.

So what does this mean? In fact, it may mean nothing. Apple launched pre-orders for The new iPad the day it was officially announced and a couple of days later Apple had already sold out of its first batch of pre-order units. It's more than possible that more people simply decided to order The new iPad online and have it shipped to them rather than wait for hours in front of a retail store.

There's also the fact that last year, the iPad 2's launch date of March 11, 2011 was only for US retail stores, with other countries getting the iPad two weeks later. With 10 countries getting The new iPad on Friday, the first day sales could be much higher in overall terms.

Hopefully Apple will provide the public with some weekend sales figures for The New iPad sometime next week.

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The good news is.. Apple announced they had 'record sales' .. they didn't give official numbers but they wouldn't use that phrase if sales had not been so good.

Yet another worthless 'news' posting by apple fanboy John Callaham. John seems to be dumbing down Neowin. Yes, we get it....you love Apple. Enough already!

I think it's a waste of time and energy to even post on something as stupid as this article is!! Neowin has gotten to be almost as bad as Fox News for posting anything and everything and making it try to sound like news.

Maybe people are finally realizing you don't have to have the absolute latest and greatest just to be cool, which about all the ipad amounts to, a personal status symbol, for idiots!

Couple of reasons. The economy SUCKS, people don't want to waste that amount of
money on something that is a minor upgrade. Plus, maybe people have figured out if they
wait a couple weeks, the price will come down.
And, maybe the "cult" of Steve Jobs is starting to wear off.

naap51stang said,
Couple of reasons. The economy SUCKS, people don't want to waste that amount of
money on something that is a minor upgrade. Plus, maybe people have figured out if they
wait a couple weeks, the price will come down.
And, maybe the "cult" of Steve Jobs is starting to wear off.

Wait, when do Apple products come down in price after a couple weeks?

Why did the article put "the new iPad" in quotes? Can we please stop referring to it as if that's what Apple wanted to name it? I found it a bit amusing that mainstream media and people misunderstood Apple's intent behind dropping the numbers; it's embarrassing for a tech news site to do that, as well.

To be clear, Apple stated that they wanted to make the iPad's naming scheme more like for the computers. We don't call the Macbook Air "Macbook Air 2" or "Macbook Air 3" - it's just Macbook Air. That's what they wanted to do with the iPad - it's just iPad now. It is currently referred to as the new iPad because - guess what? - it's the newest iPad! Boy, are some people going to get bent out of shape when Apple released a fourth-generation iPad and doesn't call it "the new iPad 2"...

Further proof can be seen on Apple's webpage:
"... wireless connection. All of which makes the new, third-generation iPad capable of..." (bolded for emphasis, note how they referred to it)

Isn't it obvious by now why people are doing this? In general foolish people like making fun of a successful company for dumb things. The iPad (oh I'm sorry "The new iPad") didn't sell out so it sucks, But we all know that online orders sold out pretty quick. "Let's pick on the name now because we have nothing tangible to pick on". Typical hater talk.

WHO CARES!

Look, another Apple overpriced waste of money product. I bet there is no story on the web of how a new type of baking paper sold, or any other new product that millions of people also use every day.

As if we all care if anyone gets a new Apple product in a 5 day waste of life line-up outside a shop, or how many Apple have sold, or that Apple are going to now release iPad 4 of iPhone 5. What about the real news? This type of waste and dribble in every paper, on every website, on radio, TV. Talk about free advertising for Apple. I for one am over them.

I don't hate Apple, but I won't buy their products, or give them any of my hard earned money for overpriced crippled music. There are so many products and services out there that are as good or better, and for a lot less cash.

I agree. Enough already. Let's talk about KONY 2012 or the upcoming U.S. Presidential Elections or which brand of toilet paper is better on your A**. Enough with the tech talk already on this site.

Do I sound like a complete moron who doesn't have a clue on what I am talking about and should never speak again?

Gotta love it. An Apple device doesnt sell out in stores, then it must be something else related other than people not buying the devices.

Yes, Apple has been known to sell out of products quickly when a new version is released. This has gone on for a loong loong time. Maybe now people are slowing down their spending, realizing that the upgrade isnt worth the extra money this time, and are waiting. Is that so hard to fathom?

And I kinda doubt that more people are ordering online than getting it locally and waiting in line. Apple nutts always want the best before anyone else and will camp out to get it.

techbeck said,
Gotta love it. An Apple device doesnt sell out in stores, then it must be something else related other than people not buying the devices.

Yes, Apple has been known to sell out of products quickly when a new version is released. This has gone on for a loong loong time. Maybe now people are slowing down their spending, realizing that the upgrade isnt worth the extra money this time, and are waiting. Is that so hard to fathom?

And I kinda doubt that more people are ordering online than getting it locally and waiting in line. Apple nutts always want the best before anyone else and will camp out to get it.


I agree with you. when apple products don't get sold out then it must have been *ONLINE* But if it was MS or something else then people would be saying its crap.

techbeck said,
Gotta love it. An Apple device doesnt sell out in stores, then it must be something else related other than people not buying the devices.

Yes, Apple has been known to sell out of products quickly when a new version is released. This has gone on for a loong loong time. Maybe now people are slowing down their spending, realizing that the upgrade isnt worth the extra money this time, and are waiting. Is that so hard to fathom?

And I kinda doubt that more people are ordering online than getting it locally and waiting in line. Apple nutts always want the best before anyone else and will camp out to get it.

Being sold out by definition depends on the number of devices produced. I don't think anyone sensible would criticize Microsoft for not selling out in the first weekend. The real indicator is how things look after a few months. If Apple made 2.5 million in advance and sold 2 million in the first weekend, that's pretty good. If someone makes 200,000 of a new phone model and sells 50,000 in the first quarter, that isn't so good.

techbeck said,
Gotta love it. An Apple device doesnt sell out in stores, then it must be something else related other than people not buying the devices.

Yes, Apple has been known to sell out of products quickly when a new version is released. This has gone on for a loong loong time. Maybe now people are slowing down their spending, realizing that the upgrade isnt worth the extra money this time, and are waiting. Is that so hard to fathom?

And I kinda doubt that more people are ordering online than getting it locally and waiting in line. Apple nutts always want the best before anyone else and will camp out to get it.

There isn't anything else related except that there was more supply than demand. You are B&M'ing over people's speculation and then just over speculate to the contrary. Interesting approach.

Shadrack said,

There isn't anything else related except that there was more supply than demand. You are B&M'ing over people's speculation and then just over speculate to the contrary. Interesting approach.

Not bitching and moaning about anything. Its my opinion. They NEVER had an over supply before and have always sold out and have had short supply. Find it odd that all of a sudden they have more supply than demand and it must be because more people are ordering them online than waiting in store.

techbeck said,

Not bitching and moaning about anything. Its my opinion. They NEVER had an over supply before and have always sold out and have had short supply. Find it odd that all of a sudden they have more supply than demand and it must be because more people are ordering them online than waiting in store.

"NEVER" being all of two previous iPad launches?

55 million Units sold till end of 2011
http://en.wikipedia.org/wiki/IPad

Chitika Labs says that the new iPad now accounts to 4% iPad traffic in the USA
http://labs.chitika.com/ipad/

so theoretically apple managed to sold around 2 million iPads for its first 2 days its on sale!

analysts were estimating 1 million units on launch day so that does not sound far off considering the new iPad has been for sale for 2 days now!

above is by no means an accurate measure since Chitika Labs measured this based on an analysis of the unique web impressions seen originating from an older and new iPad models.

guess we will get concrete numbers from Apple at some point. but judging from the above measurements demands looks to be a lot more that previous years iPad 2 launch!

parisp said,
55 million Units sold till end of 2011
http://en.wikipedia.org/wiki/IPad

Chitika Labs says that the new iPad now accounts to 4% iPad traffic in the USA
http://labs.chitika.com/ipad/

so theoretically apple managed to sold around 2 million iPads for its first 2 days its on sale!

analysts were estimating 1 million units on launch day so that does not sound far off considering the new iPad has been for sale for 2 days now!

above is by no means an accurate measure since Chitika Labs measured this based on an analysis of the unique web impressions seen originating from an older and new iPad models.

guess we will get concrete numbers from Apple at some point. but judging from the above measurements demands looks to be a lot more that previous years iPad 2 launch!


But that's saying 55 million units of the OLD iPads (since it was in 2011).
Now if we looked at the # of iPads sold up to right now, it might be like 60 million, and thus we'd need to look at 4% of 60 million, not the 4 percent of 55 million that you're looking at....

I think :$

The Apple stores by my house sold out of all the AT&T 4G LTE models. Like I pointed out in a previous post (which was deleted by a moderator because they hate being corrected) the AT&T model is the only one that works world wide (through GSM carriers). The Verizon model does not.

Personally I returned my pre-order (16GB Verizon 4G LTE) and got the 64GB Verizon 4G LTE. I figured those Retina apps will get pretty heavy on a 16GB model.

The author forgot another possibility: Apple managed to ship more new iPads on launch compared to the iPad 2.

if Apple made 5 iPads ... they'd have sold out. If they made 5 billion, they wouldn't.

NONE of this matters. If they nailed the sales and made serious money, that is good. And I'm sure they did. But without knowing figures, this doesn't really hold any ground. No point even writing about it ... slow news day I guess hehe

There was plenty of new iPads available at Best Buy when I went there yesterday around noon time. But I'm not in a very tech-savvy area and the average income is much lower here than the national average.

That being said, this article is correct in some regard. If all the stores did sell out on first day, it wouldn't necessarily mean anything other than they didn't have enough units to meet demand. The opposite happened, and all you can say about that is there was more supply than demand on day 1.

Its an upgrade. As a customer, last year you expected certain standards from a top range tablet - in my opinion Apple have upgraded those specs in line with other products on the market. Nothing to see here apart from an upgrade to keep in line with competitors - as customers we should read nothing more into it and expect nothing less. No innovations here.

Orange Battery said,
Its an upgrade. As a customer, last year you expected certain standards from a top range tablet - in my opinion Apple have upgraded those specs in line with other products on the market. Nothing to see here apart from an upgrade to keep in line with competitors - as customers we should read nothing more into it and expect nothing less. No innovations here.

Absolutely agree, the old phrase 'evolutionary not revolutionary' comes to mind. Given that I got rid of my iPad 2 because I did not like the screen, this is the tablet i've been waiting for and it certainly does not disappoint. I can see me keeping this for quite some time as it now suits me down to the ground.

If anybody is looking for a tablet and they do not mind the lower res screen, e.g don't mind the iPhone 3GS screen compared to the iPhone 4, then the now cheaper iPad 2 is a very good option. The key reason for the 3 is the upgraded screen, good as it is if you don't particularly care then there's no reason to go for it,

The camera is neither here nor there, the iPad is most definitely not a photography device and is so unwieldy the quality of the camera should not even be in the equation when deciding on a tablet.

Mr Spoon said,
Why bother though?
You may as well just wait until next year and get the iPad 4.

Why bother getting an iPad at all? Why get a video game console? Why go to the movies ever?

nohone said,
Let me summarize the article - we have no clue how it sold, good or bad.

Good job filling space.

I was just going to write something similiar

I don't think they sold as many as they hoped since every review I have seen seems to suggest is not worth upgrading to it just because of a screen that, frankly, you need superman vision to really notice any difference. Also the camera was not that good of an upgrade either. The iPhone 4S has a better camera than the new iPad does.

The local BestBuy stores here in Daytona still have tons of new IPads left so I really don't think the sales went that well. Last year on launch date the iPads 2 were gone within 2 hours at the local BestBuy here. Not so this year.

Superman vision? You must have poor eyesight my man. I have an iPad 1 and got the new iPad and side by side, WOW, HUGE difference. Everything from text (small text enjoy the best upgrade from Retina), photos, web surfing, games, everything is much better. And the colors are better too, best seen when looking at photos.

Lets not forget the upgrade in memory to 1Gb and the upgraded camera, much better than the one on the iPad 2.

I'm totally glad I upgraded. The one thing you stare at on the iPad is the screen, so upgrading the screen is a huge factor.

it went on sale here at walmart at midnight the night it came out and at verizon, there wasn't any lines for it, and our stock is still ample... doesn't mean it isn't selling well though

or maybe they just stopped the tiiired 'sold out' routine? it's not like anybody still believed that BS any more anyway.

valerius said,
or maybe they just stopped the tiiired 'sold out' routine? it's not like anybody still believed that BS any more anyway.

Have some kool-aid *passes bottle*

GS:mac

Yep from the break down of parts most went to manufacturing in January so good time frame to get loads ready. Seemed a very good smooth launch to me.

Because of majority of the people I feel have the iPad 2 , it wasn't much of an upgrade compared to the iPad1 , a majority the sales I believe is from original iPad one owners upgrading

notta said,
I have the iPad 1 and it still was not worth an upgrade for me. iPad 1 still does everything I need it to do.

True, my Step-Father bought mine and loves it, his first tablet

The device not having sold out everywhere means absolutely nothing unless the quantity available is known. Word is the new iPad went to manufacturing earlier so there were more available on launch day.

Given this article has absolutely no information other than "we don't know how many it sold and want apple to provide figures" this article is completely worthless. I am in disbelief this got past editing let alone the main page?!

sila said,
The device not having sold out everywhere means absolutely nothing unless the quantity available is known. Word is the new iPad went to manufacturing earlier so there were more available on launch day.

Given this article has absolutely no information other than "we don't know how many it sold and want apple to provide figures" this article is completely worthless. I am in disbelief this got past editing let alone the main page?!


I am in disbelief this post got past moderation ... The ipad sellout instantly on launch date but it didnt so there is something.... you made up some assumptions just like the article made up

still1 said,

I am in disbelief this post got past moderation ... The ipad sellout instantly on launch date but it didnt so there is something.... you made up some assumptions just like the article made up

What I'm saying is the article didn't even make up assumptions, it's just a few paragraphs of waffle with absolutely no content or substance whatsoever. It's not even trying to start a blatant rumour it just does not say anything...

sila said,

What I'm saying is the article didn't even make up assumptions, it's just a few paragraphs of waffle with absolutely no content or substance whatsoever. It's not even trying to start a blatant rumour it just does not say anything...

Just about every article on this site is a joke nowadays. I have come to accept this and can only shake my head at what Neowin is now compared to what it used to be. It's very sad.

kevinadam said,

Just about every article on this site is a joke nowadays. I have come to accept this and can only shake my head at what Neowin is now compared to what it used to be. It's very sad.

I'm glad it's not just me then, I had been noticing the quality of 'journalism' on this site steadily going downhill for a while. Seeing this 'article' with absolutely no content, substance, information or even direction had made it slap bang on the front page actually had me a bit flabbergasted and scrolling to find the extra bit of article I had so obviously missed. Certainly going to be reevaluating which sites I come to for tech news now!

still1 said,

I am in disbelief this post got past moderation ... The ipad sellout instantly on launch date but it didnt so there is something.... you made up some assumptions just like the article made up

This is really simple:

If the iPad 2 sold out on launch day, and Apple had made 500,000 units in advance, then that's how many they sold.

If the iPad 3 didn't sell out on launch day, but Apple made 5,000,000 units in advance, they could have sold way more than the iPad 1 or iPad 2 without selling out.

We won't know until Apple announces some numbers.

Stetson said,

This is really simple:

If the iPad 2 sold out on launch day, and Apple had made 500,000 units in advance, then that's how many they sold.

If the iPad 3 didn't sell out on launch day, but Apple made 5,000,000 units in advance, they could have sold way more than the iPad 1 or iPad 2 without selling out.

We won't know until Apple announces some numbers.


like i said... u r making up the numbers..... it didnt sell out thats the point.... i think that ipad's era is coming to an end with kindle fire and other tables.

still1 said,

like i said... u r making up the numbers..... it didnt sell out thats the point.... i think that ipad's era is coming to an end with kindle fire and other tables.

...

The numbers were examples. "Sell out" means NOTHING without knowing how many were made. Sorry if you can't understand that.

still1 said,

like i said... u r making up the numbers..... it didnt sell out thats the point.... i think that ipad's era is coming to an end with kindle fire and other tables.

You can't say just because it didn't sell out that it's not doing as well. If you don't know how many they made, you don't know if it's actually going down hill. Your the one making assumptions on inforrmation that is not available yet.

Steven Hutchison said,
100% agreed. Neowin is a disgrace anymore. Only visit once a week compared to multiple times a day like i used to.

You understand that Neowin is made up of a community, right? If you believe that Neowin has fallen from what it was in the past, you can always try and push it back in the right direction. Write an article, something that you consider news-worthy while containing spelling and grammar errors to a minimum, and submit it to be published on the main page.
Just saying that you don't like Neowin compared to what it was gets no one anywhere.