This fan made Windows Phone commercial is fantastic, ready for the big screen

Microsoft has a lot of fans and even Windows Phone, with its small market share, still has a dedicated user base who loves their devices. The video you see above is a fan made Windows Phone advertisement that its well executed and is able to entertain as well as inform.

The commercial highlights key apps and shows off some of Windows Phone's unique features like Cortana, Pureview, live tiles and a bunch more. While this may be a fan made concept, it does show one direction Microsoft could take with its advertising campaigns to create unique videos that are able to capture the minds (and hopefully hearts) of consumers.

The video has a Nokia vibe to it with bright colors, catchy music and of course Lumias being shown too.

Of course, Microsoft has put out a new commercial earlier this week that puts Cortana up against Siri. As you would expect in that video, Cortana bests Siri thanks to its rapid roll-out of features that are being delivered twice a month.

Source: Vimeo

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The video was awesome, the music was upbeat and got your attention. Microsoft needs to hire this fan due to the fact that his ad was a lot better than the sh** they pay ad agencies for. Microsoft needs a new younger image to go along with their corporate uptight side. There is a new generation coming up and they tend to like the new, younger, "hip" yeah I said hip...stuff. After all the guy that made this ad is under 18.

I seriously actually got the sense that I had to vomit because of all the quick color changing. Caused me nausea.

Neowin should post a warning :)

Yep it's cool. It definitely shows off how unique the Windows Phone UI is, at the cost of showing anything else that's different from the compeition.

Tip - Don't start a commercial for your product insinuating that your product is viewed as lame already. Also don't use annoying music in it, and try to show\explain features of your product that are useful and innovative. I saw none of that in this video, at least that would be obvious to someone not already familiar with the product.
Thumbs down, nice try though.

You do realise it is a fan created video right? I ask because you say "your" several times in your critique, inferring that MS made this video. This leads me to believe you don't know how to read.

Yup, well aware of that. Your, as in the product one is pitching, doesn't matter who is doing the pitching, this leads me to believe you don't know how to read either.

knighthawk said,
Yup, well aware of that. Your, as in the product one is pitching, doesn't matter who is doing the pitching, this leads me to believe you don't know how to read either.

If you want to use a pronoun to refer to the product as opposed to the presenter you would use "its" and not "your". Many good community colleges offer courses in English language writing these days.

Yours sincerely,
The Grammar Police

Doesn't do anything for me personally and I already love Windows Phone. I found the music annoying and the only thing I really remember was the claim Windows Phone is lame, which is something I've never even heard uttered in real life.

Windows Phones problem is more being invisible than being despised.

Music..ick. And just seemed to be a bunch of random shots of the OS played with music and that annoying animation. I like the new MS ads...leave it to them.

I don't know, I really like it. It felt like it had the flair and wow factor of the dancing Surface ads, but was simple and pretty enough to just show off a few features in a really modern way. The colors and transitions are key. Even if the ad doesn't "show a lot," it was still pleasant to watch in its own right.

/shrug To each his own.

I'm highly inclined to agree. I don't know why anyone would find that "enjoyable", but maybe that's just me. If it had a different track, it'd be a lot nicer.

simplezz said,

I noticed that as well. I prefer the Apple version. The music is much mellower.
Well you're comparing a fan video made by a 14yo testing out his Adobe Aftereffects skills to an Apple commercial produced by an ad agency. I'd say it's better than most professional ads out there.

This is terrible and shows off little. So the selling features of WP are a messaging app, a browser, and a weather app? Nothing in that video makes WP stand out.

I don't know, I think the point of this particular video was to combat the perception that Windows Phone doesn't have the features of the competition. Pointing out things that "stand out" typically requires more time for comparisons - for example, most consumers don't know the subtle differences of location based reminders, so Microsoft makes a commercial showing Siri's deficiencies. Then you have people whining about negative ads.

If they just showed Cortana without highlighting the advantages over Siri, the typical person would just say "Oh look Microsoft just made their own Siri too. That's cute." and go back to whatever they were doing on their iPhone.

gdodson said,
This is terrible and shows off little. So the selling features of WP are a messaging app, a browser, and a weather app? Nothing in that video makes WP stand out.

Messaging, browser and weather are all apps and have nothing whatsoever to do with the OS. A straight 1-for-1 comparison of iOS, Android and WP 8.1 shows that Microsoft's product simply blows the other two out of the water in all the main areas, particularly speed and security. In a couple of years when the Modern UI is widely used on PCs, laptops and tablets Apple and Google will look distinctly old-fashioned. Then what? They'll either have to innovate or copy.

I like it. Very tasteful and not bashing the competition. However, as a consumer who owns both an Android and Apple phone, his ad is not showing me anything that would make me consider switching platforms.

If you're already using both iOS and Android, how can you call it "switching" platforms? That's like saying you like vanilla and chocolate ice cream and they taste so good that you'd never bother to try strawberry.

it depends, it's a matter of personal preferences to prefer one than the other. I tend to favor windows phone then iOS, I forced myself using android, the whole experience wasn't well.

Some people would find the simplicity of windows phone a key. that's what I see in this ad IMO.

JHBrown said,
Have not Sir. Is 8.1 that much of a drastic change? Or minor tweaks like Windows 8-8.1?

It's like going from iOS 3 straight to 7.

Ostronyx said,
Some people would find the simplicity of windows phone a key. that's what I see in this ad IMO.
This ad also shows just how down-right gorgeous the Modern UI design language is and how attractive Windows Phones are in general. A lot of people like iPhones here in America "just because they look pretty."

Enron said,
If you're already using both iOS and Android, how can you call it "switching" platforms? That's like saying you like vanilla and chocolate ice cream and they taste so good that you'd never bother to try strawberry.

Actually that's a valid argument, and that's why a lot of analysts say that Microsoft is late to this race. Not everybody tries different restaurants every day, we just go to the same ones we already like. And then again, Microsoft needs a bigger incentive that a "nice" platform, because Apple and Google have them as well. Give me something radical, or maybe pay for my data plan to some extent, do something crazy that will make me switch.

One issue, at 18 seconds the lock screen shown looks like Windows 8.1 mashed with WP, I believe that the lock can't go landscape, or am I missing something?

Way better than Microsoft's ads though, yet not as cool as Nokia ones. It's still great though!

Stokkolm said,
I think it's just zoomed in to the point that it appears to be landscape.

No, the clock on the lock screen extends from the left side to the middle of the screen and the lock screen only works in portrait.

My guess is it's the Windows Phone lock screen, but he's extended the wallpaper across in editing so it appears in widescreen. It's not the Windows 8.1 lock screen though, because in Windows 8.1, the date is on the one line, whereas here it's broken onto two.

Ideas Man said,
My guess is it's the Windows Phone lock screen, but he's extended the wallpaper across in editing so it appears in widescreen. It's not the Windows 8.1 lock screen though, because in Windows 8.1, the date is on the one line, whereas here it's broken onto two.
Yeah, just like the IE app looks more like the Windows 8 one or the Xbox One version. He wanted to fill the whole video, so it looks more like a landscape tablet screen than a landscape phone one.