Windows Phone 8.1 is now rolling out to existing devices around the world, following the recent launch of the first two handsets designed around Microsofts latest mobile OS. The flagship Lumia 930 is one of those new Windows Phone 8.1 devices, but its the Lumia 635 - its more affordable sibling - thats the star of the companys latest ad.
The Lumia 635 costs as little as $99 in the United States, but that hasnt stopped Microsoft from pitting it against the much pricier Apple iPhone 5s in a comparison of the two handsets" digital assistants. The ad features a guy asking Cortana to remind him to wish his wife a happy anniversary the next time she calls; Cortana responds by identifying his wife from his contacts as Caroline, without him mentioning her name, and setting a reminder for later. Siri, on the other hand, cant help with such a request.
Next, he asks Cortana to remind him to buy roses at any flower shop, and of course the assistant lines up the reminder as expected. Once again, Siri is unable to assist. Cortanas final act is one that doesnt even need the guy to make a request - he gets a traffic alert telling him that he should leave now if he wants to beat the traffic and get to the restaurant in time to meet his wife. That leaves Siri rather impressed.
The ad is just 30 seconds long but still manages to highlight a couple of Cortanas most useful features. Check it out in full below: