Twitter quietly stops using Bing translation

Microsoft has been able to position Bing services in all corners of the software world including Apple's OS X, but Twitter appears to have backed away from one of the services. Previously, Bing Translation was being used to translate Tweets but it looks like that feature has been quietly removed.

Before the removal, if a Tweet appeared in another language, Bing would translate the tweet for you but that no longer appears to be the case. Twitter is always experimenting with its service and tries out new features all the time so this simply could a case where the experiment is over and Twitter may not have been happy with the results.

While Twitter may not be showing Bing much love anymore, the company did push out a large update to its official Twitter client for Windows Phone that introduced a plethora of new features. While we will see if they are able to shorten their release cadence to match that of iOS and Android, at least they are not abandoning Windows Phone users.

Even though this appears to be a small loss for Bing, Microsoft's upcoming translation features are nothing but impressive. Back at WPC 14, we saw the company demo real-time voice translation with Skype and the feature is nothing less than amazing. Microsoft hopes to have that feature out in a preview release later this year and you can bet that the translation knowledge gained from that project will make its way to Bing too.

Via: TNW

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"...and Twitter may not have been happy with the results." this is nothing but a misleading assumption on your part. There are many possible reasons, just what are the facts? we don't know.

Yelp just introduced Bing translation into it's reviews.. because it makes sense :-)

For Twitter, the translations were always messed up because people don't tweet in full English. With hashtags and short forms and character limits, translations simply don't work. So it makes sense for Twitter to do that. That's why they removed translations feature overall, not just Bing. So it's not really a loss.

j2006 said,
Yelp just introduced Bing translation into it's reviews.. because it makes sense :-)

For Twitter, the translations were always messed up because people don't tweet in full English. With hashtags and short forms and character limits, translations simply don't work. So it makes sense for Twitter to do that. That's why they removed translations feature overall, not just Bing. So it's not really a loss.

I find it extremely useful. Particularly when people tweet at my business/product accounts with feedback or questions, or when I do searches to see what people are saying about my stuff. That's why translation is on my todo list for Tweetium.

dead.cell said,
Doesn't really do the job well there either though, considering some of my friends use slang.

Sometimes it works for me, better than nothing.

they probably realized translation on tweets is likely next to useless. between #everyoneusinghashtags and ppl typng lk ths @otherpeople a translator probably can't do much.

Nothing. That's where the article is a bit misleading. They didn't just remove Bing translation but translation all together. They could very well bring it back. But I suspect it has to do with the nature of tweets not really being in proper English (e.g. #yolo, #imobsessedwithhashtags).

Thank God. As a Belgian, it was really annoying to see either half of my tweets translated from Dutch to English or the other half from English to Dutch in the app - with no way to turn it off.