Windows 8: So easy, a child will show you how to use it

Since Windows 8 was launched on Oct. 26, one of the most common perceptions among casual computer users is that the new interface is difficult to learn. Well, Microsoft's Portugal branch has heard those complaints and has an answer.

In a new viral marketing video, Microsoft Portugal shows how it had a child teach potential consumers interested in Windows 8 how to use the operating system. In the video, seen above, consumers ask for a demonstration from a store worker, who proceeds to call his "colleague." That colleague turns out to be a child with a folding footstool who then walks the customers through the new Windows interface.

Among the Windows 8 features the child shows bewildered store attendees how to use are picture password, dynamic tiles and the new gestures in Windows 8. At the end of the video, a customer asks how much memory he'll need for Windows 8, to which the child then brings out another "colleague."

The video is somewhat reminiscent of Microsoft's Mojave Experiment marketing campaign the company used for Windows Vista following complaints about that operating system's user interface. Neowin has contacted Microsoft asking whether the viral video will be part of a larger marketing campaign and will update this article when a response is received.

Source: YouTube via istartedsomething

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now. now. you definitely don't want to compare monkey to win egg fanboys. on neowin. the monkey will be seriously offended. lol.

oh wow. and i thought my 7 year old nieces who know objective-c programming were great. this teeny win egg superuser is a genius.

While I admit it's not a bad marketing campaign, but you could do a youtube search and find just as many videos of kids being put in front of a windows 8 PC and being just as dumbfounded, if not more, than adults.

I don't find Win8 to be hard to use, just... Not the way I would have designed it. The biggest issue being, of course, the fact that they standardized the interface to be touchscreen friendly, regardless of whether or not the given computer has that capability. May be a good move from a design standpoint (as they don't need to design 2 different interefaces, but it's also stupid from a usability standpoint.

Wow so many people complaining that it looks TOO easy to use now, by calling it a kiddie OS.

Really? First it was too hard, now it is too easy?

MAKE UP YOUR ANTI MICROSOFT TALKING POINTS AND STICK TO THEM.

Computer games on touch-centric devices should be so easy a child can do it. Hence, Windows-8 for them--Windows-7 for the rest of us.

Wow, is this discussion still going on? Haven't Neowinians made their decisions and STFU yet?

I balked at first, but the live tiles I have more than make up for the minor functionality of the Start Menu that I miss. Win-X Tool, Bins and Pin8 etc. have made up all the difference. Start Screen is cool, just jump over it for a better Windows - "West Bank Barrier" it is not...

Windows 7 : Workers,designers, gamers, businessmen, home usage.
Windows 8 : Hanna Montana, MTV, NASCAR and brats.

Apparently you haven't seen the Steam stats for Windows 8 yet. And I use Windows 8 exclusively in my company now. Its actually quite business friendly.

Brony said,
Windows 7 : Workers,designers, gamers, businessmen, home usage.
Windows 8 : Hanna Montana, MTV, NASCAR and brats.

This! Windows feels like a damn kiddie OS.

JHBrown said,

This! Windows feels like a damn kiddie OS.

Circa 1990 - Windows 3.0 is a dumbed down GUI with cute icons for stupid people and children.

Circa 1995 - Windows 95 is a dumbed down OS that removes the power of File Manger and uses the childlike Folders are Windows metaphor.

Circa 2001 - WIndows XP looks like fisher price and won't let me run my powerful DOS XYZ App that needs direct hardware access.

Heard it all before and will again in 10 years. Except the people in 10 years will be complaining that they want the brilliant Windows 8 UI changes and the new 'fangled' stuff in Windows 10 is too childlike.


Here is CLUE, OSes and software SHOULD get easier to use and more predictive of the user's needs. This is what has brought the world to Windows 8 that provides user information on the Start Screen and is so freaking easy that children grabbing mommies tablet can play and use it easily.

Progress is not about clinging to OUTDATED UI and usability designs just because you have not taken the few 'minutes' to use it and GET IT.

dtboos said,
Its actually quite business friendly.

Apparently you don't for for any decent/large business as they wouldn't touch W8 with a 4km pole.

HoochieMamma said,

Apparently you don't for for any decent/large business as they wouldn't touch W8 with a 4km pole.


Do I have to run the Ford Company to have an opinion here? Most businesses are small businesses. And yes its been great in our entire system from laptops and desktops, to tablets (and our windows phones).

Yeah, they felt the need to get people out of their comfort zone and show them that you don't need to be afraid of new things. Once you try it, you'll get the hang of it. That's what this is.

theyarecomingforyou said,
The fact that Microsoft felt such an advert was necessary speaks volumes.

In an alternate universe where MS did not do this, I imagine you saying "MS does not answer it's critics because it can not!"

"The fact that Microsoft felt such an advert was necessary speaks volumes."

Yeah it does... just like them doing this with every recent version of Windows prior to 8. I mean, talk sense please!

and that's MS fault? Complain at the manufacturers website.
MS is not responsible for companies dragging their feet.

And you should know better than not checking if all hardware has updated drivers......

Sure... let's see that same advert done with a normal laptop with no touch screen and legacy applications.
I bought Win8 and installed it last night, it lasted a wooping 4 hours before I restored my ghost copy of Win7, what a waste on money.
And before I get flamed, the UI was not the issue, first thing I installed was Start8 and the upgrade kept all my apps and data, the issue was my SB X-Fi not working properly and some of my games not working, including Borderlands 2.

Omegadrive said,
Sure... let's see that same advert done with a normal laptop with no touch screen and legacy applications.
I bought Win8 and installed it last night, it lasted a wooping 4 hours before I restored my ghost copy of Win7, what a waste on money.
And before I get flamed, the UI was not the issue, first thing I installed was Start8 and the upgrade kept all my apps and data, the issue was my SB X-Fi not working properly and some of my games not working, including Borderlands 2.

THIS is why some people shouldn't be allowed to upgrade their systems. If you are this inept, you are just wasting your time and should have paid the kid next door $20 bucks to help you.

24 years working as IT, my rig is top of the line with all latest drivers and firmwares.

For the rest:
1. The X-Fi drivers are beta, there are plenty of threads in the Creative forums and the internet about the issue I encountered (SSD+Win8+X-Fi) and yes, there are workarounds, but I don't have the time to deal with that.
2. The games issue may have been an odd bug, but I installed Win 8 upgrading from desktop as an experiment to see what happened, I have hundreds of programs installed and I didn't had the time to install all of them after a fresh install.
3. Start8 is the only thing that makes Win 8 usable in a desktop environment, Win 8 still has a few flaws that slow me down (like the search).

I may give it a shot again after Creative fixes their crap with a fresh install.

It's not difficult, it's just a pain in the ass and an unnecessary upgrade. Unless you use a touch-enabled device, I'm willing to bet you spend 99% of your time on the Desktop, using "legacy" applications. So where's the appeal? Sure you have constantly-updated tiles, but why should I have to go to them if they were designed to keep me updated? Seems kind of backwards. Plus, the performance improvements are negligible (from my testing). I know it's $40 but it's money better-spent elsewhere.

The desktop has improvements. Ribbon in explorer is nice, file copying is better, new task manager is good, power user menu in the bottom left corner is great, faster boot times, faster wifi connect times (pretty much instant!) and all sorts of other small great things.

mrp04 said,
The desktop has improvements. Ribbon in explorer is nice, file copying is better, new task manager is good, power user menu in the bottom left corner is great, faster boot times, faster wifi connect times (pretty much instant!) and all sorts of other small great things.

That should be the next ad for these kids. Show the customers the new stuff in the Desktop experience.

mrp04 said,
The desktop has improvements. Ribbon in explorer is nice, file copying is better, new task manager is good, power user menu in the bottom left corner is great, faster boot times, faster wifi connect times (pretty much instant!) and all sorts of other small great things.

SHEEEEESH.
Task bar is slow = useless. (tips:for any serious, Process Explorer is still way better).
Ribbon is still... well, it does not work so well for touch devices.
Start menu is gone.
Wifi is pretty unstable.
Aero is gone and instead, it uses a ugly plain theme. It is not minimalist, it is plain.

And, i am found a lot of new "surprises" in the desktop part. IMHO, it is anything but consistent.

"Task bar is slow = useless. (tips:for any serious, Process Explorer is still way better)."

You mean Task MANAGER. So if it's useless, then every version in every version of Windows before it is more than useless, going by your judgement.

"Ribbon is still... well, it does not work so well for touch devices."

Except it does.

"Start menu is gone."

To be replaced by the better Start screen.

"Wifi is pretty unstable. "

Get a decent laptop or wifi card then, that's down to your manufacturer not Windows (and in my case, wifi works perfectly fine, as it did before).

"Aero is gone and instead, it uses a ugly plain theme. It is not minimalist, it is plain."

Makes a nice change from the overkill mess that was Aero, with so many blinking buttons, fades, etc. No need for all this to make the OS work.

So all in all, your comments are rubbish.

Brony said,

SHEEEEESH.
Task bar is slow = useless. (tips:for any serious, Process Explorer is still way better).
Ribbon is still... well, it does not work so well for touch devices.
Start menu is gone.
Wifi is pretty unstable.
Aero is gone and instead, it uses a ugly plain theme. It is not minimalist, it is plain.

And, i am found a lot of new "surprises" in the desktop part. IMHO, it is anything but consistent.

I have had none of these issues... Also, who cares if the Start Menu is gone? Let it be gone.

bjoswald said,
It's not difficult, it's just a pain in the ass and an unnecessary upgrade. Unless you use a touch-enabled device, I'm willing to bet you spend 99% of your time on the Desktop, using "legacy" applications. So where's the appeal? Sure you have constantly-updated tiles, but why should I have to go to them if they were designed to keep me updated? Seems kind of backwards. Plus, the performance improvements are negligible (from my testing). I know it's $40 but it's money better-spent elsewhere.
No one forced you to upgrade. So... don't.

bjoswald said,
It's not difficult, it's just a pain in the ass and an unnecessary upgrade. Unless you use a touch-enabled device, I'm willing to bet you spend 99% of your time on the Desktop, using "legacy" applications. So where's the appeal? Sure you have constantly-updated tiles, but why should I have to go to them if they were designed to keep me updated? Seems kind of backwards. Plus, the performance improvements are negligible (from my testing). I know it's $40 but it's money better-spent elsewhere.

Strange in the 'average' users we done testing with and antidotal example of family members, they stay in Modern Apps over 90% of the time. This numbers are pulled from systems and users without a touch screen. News, Web, Mail, no reason to touch the desktop or even have Explorer load for many users.

thenetavenger said,

Strange in the 'average' users we done testing with and antidotal example of family members, they stay in Modern Apps over 90% of the time. This numbers are pulled from systems and users without a touch screen. News, Web, Mail, no reason to touch the desktop or even have Explorer load for many users.


This and most environments work with web based apps.
Which often still work (or with little fixing) on IE10. stick it as a favorite to your start menu.
With some server side funnies you can even turn the stickied favorite into an active tile.

Makes it much easier for many people. A big start screen thats a desktop+start menu in one. Instead of a billion icons on the desktop and a cluttered start menu.
Its perfect for people, and thanks to the WinRT part, everything is in a very secure and closed environment. Perfectly controlled by group policies and a domain server.

For cooperate environments Windows 8 is perfect. The best solution available by far.

People here think to much from an IT nerd perspective. Look at it from an average users perspective

Hahaha people always go to this example. Probably because it's the only thing that takes a little bit of time to find, but my 55 year old mother found it in 2 minutes. Or you could search for it on Google, I bet it takes you 15 seconds to find a page that shows you how.

I only shut down my computer to do hardware upgrades/maintenance. Other than that Software installs usually handle the reboot for me.

Do you shut down your computer over and over all day? I'm having a hard time thinking of something I do less than Shutting down my computer/laptop/tablet.

Easiest thing ever....

CTRL + ALT + DELETE then click shutdown icon (bottom right).

Or click on desktop, press ALT + F4 for shutdown options menu.

Or... that thing called the power button.

But if you still actually "shutdown" a PC in almost 2013, you're probably doing it wrong.

1) press the power button on your computer - same as Windows 7
2) ctrl+alt+delete, the option is in the bottom right - same as Windows 7
3) log off from your account, the option is in the bottom right - same as Windows 7
4) press alt-f4 on the desktop - same as Windows 7

If you are so bewildered by the change in the new shut down location, searching for "Shut down" "turn off" or "shut off" via the search charm brings you directly to the win+i menu and the power options. The search charm should be easy for anyone to find, since they show you exactly where it is the first time you log on.

spy beef said,
I want to see the child show me how to shut off my PC.

No individual should be this retarded, Click settings, then have your 2 year old do the rest -___-

spy beef said,
I want to see the child show me how to shut off my PC.

If after this long you still don't know how to shut down a PC properly, you really need reeducating.

Since when do you need to shut off your PC when using W8? I never have until I had to pack up the PC to move to Ireland. When it's idle for 2 hours it goes to sleep, I hit the power button when I get back and am back up in under 5 seconds normally.

It's so funny to see these clueless people who obviously do not use W8 anyway make troll comments

You can just press the physical power key on your computer. It'll switch it off safely and is the fastest way to power off our PC.

spy beef said,
I want to see the child show me how to shut off my PC.

From the Start Screen TYPE: turn off
Notice the results under settings, in fact it will walk you through shutting off your PC and even pull up the pane to do so...

This is where 'some' people need to get another hobby than computers.

In the year 2012, hitting the physical POWER button on the computer, initiates a shutdown, but that would be too easy now wouldn't it?

PS If you are shutting off your PC, you are probably doing something wrong. There really is never a need to shut off a PC as the no power hibernate state have been working well for over 10 years and also keep users from having to reload what they were working on.

One you get that the Start Screen is the program launcher, and realize that the way to log off of websites (including Neowin) is to click on your user profile pic, its not that counter-intuitive anymore.

But yea people aren't used to it, and Microsoft could put more of a visual hint there. I guess they're avoiding drop-down arrows.

1Pixel said,
But if you still actually "shutdown" a PC in almost 2013, you're probably doing it wrong.

Some people actually care about this thing called "the environment" and don't keep all of their appliances running or on stand-by endlessly.

.Neo said,

Some people actually care about this thing called "the environment" and don't keep all of their appliances running or on stand-by endlessly.
Hibernate and Sleep both do just that... setting your power button to those two possible states are either no different or virtually no different than a shutdown.