Windows Phone retail staff incentives heading for Europe

Amid the news that the iPhone helped propel Apple to one of the most profitable quarters of any company in corporate history, and that Android now controls over half of the global smartphone market, the scale of the challenge for Microsoft in taking on these mighty beasts in the mobile space becomes fairly clear. Having a good product isn’t necessarily good enough, if consumers don’t even notice you among the excitement and buzz surrounding your competitors.

Just over a month ago, we reported on Microsoft’s plans to stimulate sales of Windows Phones by offering financial incentives to the people that actually sell the phones. Between $10 and $15 will be paid to US retail workers for each Windows Phone that they sell, and it’s hoped that this will help to end the problem of sales staff pivoting customer interest away from Windows Phones towards the iPhone and Android handsets.

An unnamed, but “reliable”, source has now revealed to WMPoweruser that Microsoft is taking its first steps toward implementing similar schemes in Europe. The source claimed that each European nation will be divided into regions, with four Xbox 360 consoles being awarded to the store in each region that shifts the greatest number of Windows Phones.

It’s debatable whether or not this kind of sales ‘contest’ will truly motivate salespersons in the same way that a clear-cut, guaranteed cash bonus would, but it’s possible that this is simply one component of a broader range of incentives for retail staff.

It’s also claimed that Microsoft will offer a discount of €100 EUR ($131 USD / £83 GBP) on its Office software suites, to any business purchasing a Windows Phone handset.

Report a problem with article
Previous Story

Trendnet home security cams not secure, feeds exposed online

Next Story

TechSpot: Hard Drive Pricewatch, Three Months Into the Thai Floods

17 Comments

Commenting is disabled on this article.

kaffra said,
How bout some discount/rebate to the Consumer.

Not an effective sales tactic in this market. Keep a smartphone under $100-150 on contract and most customers stop caring about price. Ruling out shoppers who already know what they want, it's all up to the efforts of the salesman at that point.

Joshie said,

Not an effective sales tactic in this market. Keep a smartphone under $100-150 on contract and most customers stop caring about price. Ruling out shoppers who already know what they want, it's all up to the efforts of the salesman at that point.

Couldn't have said
it better myself.

Glassed Silver:ios

The source claimed that each European nation will be divided into regions, with four Xbox 360 consoles being awarded to the store in each region that shifts the greatest number of Windows Phones.

So basically, shops with poorer turnovers due to the area they are in are automatically out of this competition, making only 5% of all stores across Europe to actually give a **** about this incentive. The American retail incentive is much better as it gives sales advisers a bigger drive to push Windows Phone as they will directly benefit, rather then a "you might personally sell a fair few, but if your colleagues sell **** then you may as well not bother".

They better spend that money system improvements and help to developers to port popular local apps from iOS and Android.

coth said,
They better spend that money system improvements and help to developers to port popular local apps from iOS and Android.

They have already published information on how to do that. Also, Apollo will support native code to make it even easier to port stuff over.

Incentivizing the sales team is common in this market and I'm surprised that they didn't do this from day 1.

pack34 said,

They have already published information on how to do that. Also, Apollo will support native code to make it even easier to port stuff over.
Incentivizing the sales team is common in this market and I'm surprised that they didn't do this from day 1.

who cares what they published. they should convince and help popular developers technically and financially. then they will start think of windows phone. they won't start just because of released SDK.

And this is why I'd never listen to a salesperson's advise. They'll just try and sell me whatever they get the most money for

alsex said,
And this is why I'd never listen to a salesperson's advise. They'll just try and sell me whatever they get the most money for

Depends on the store, but in general I agree.

Inform yourself via Internet, magazines, savvy friends and family, ask others who are independent.

Hell, even asking your dog is a better choice!

Glassed Silver:ios

These incentives happen all the time. Last month we had one where the 4 sellers with the most Samsung-handsets sold (more expensive ones counted for more points) got a Samsung Tablet. And right now we are already getting quite a high amount of money for any Nokia handset sold.

I used to work in a mobile store and I remember seeing similar incentives all the time. At the time I left the big incentive was Sony Ericsson which was $10 per phone sold. It does help with their sales

alexalex said,
Why not just give a free WP7 with every purchase of a new PC with Windows ? /s

A £400 PC and you get a free £400 phone..... count me in.

alexalex said,
Why not just give a free WP7 with every purchase of a new PC with Windows ? /s

they did this for a month or two at my Microsoft Store over the holidays