Apple reportedly pays Google to create a custom Gemini-based model for Siri

Apple had previously delayed the release of its revamped Siri to 2026 due to technical challenges. However, Bloomberg now reports that the AI-enhanced Siri could launch between March and April next year. Apple has also begun working with Google to integrate a Gemini-based model into the new version of Siri.

As Mark Gurman noted in his Power On newsletter, the new Siri “will lean on Google’s Gemini model” and aims to introduce features like AI-powered web search. Yet, it remains to be seen if Apple users would embrace an AI assistant powered by a Google model, or “that it can undo years of damage to the Siri brand.”

To prepare Siri for its launch in March next year, Apple is reportedly paying Google to develop a custom Gemini-based model to power the assistant. This model will run on Apple’s private cloud servers, but that doesn’t mean the Apple ecosystem will suddenly be filled with Google services or Gemini features already available on Android devices.

Instead, Siri will rely solely on a Google-developed AI model, which will power new AI features for Apple users within the Apple interface. Gurman added that neither company is expected to publicly discuss the partnership.

It was previously reported that Apple was in talks with Anthropic to use its Claude models to power Siri. However, given Apple’s long-standing relationship with Google over their search deal, the company ultimately decided to go with Google’s AI models instead.

While Apple’s iPhones are selling like hotcakes in the global market, the devices still lack robust built-in AI features compared to their Android counterparts.

Moreover, Gurman said the release of the revamped Siri will coincide with the launch of Apple’s new smart display, which will be available in both speaker-based and wall-mounted versions. Apple also plans to unveil the latest versions of its operating systems at the Worldwide Developers Conference in June 2026, while bringing major updates to Apple Intelligence.

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