Apple Computer has been slapped with a lawsuit by Tiger Direct Inc. for allegedly infringing its trademark with the new Mac OS X "Tiger"" operating system scheduled for release on Friday.
Tiger Direct, which sells computers and related products on the Internet, said Appke"s Tiger OS threatens to dilute its trademarked name, according to Bloomberg, which has obtained a copy of the lawsuit. The online retailer also accused Apple of deceptive and unfair trade practices in the lawsuit, filed today in federal court in Miami, Florida, Bloomberg said. "Apple Computer has created and launched a nationwide media blitz led by Steven Jobs, overwhelming the computer world with a sea of Tiger references," Tiger Direct"s attorneys wrote in the lawsuit.