A new ranking of global brands shows Microsoft"s reputation sinking in recent years. Among the possible factors: Apple"s "I"m a Mac" ads.
Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in 2004, according to the survey from CoreBrand released Wednesday. "The effect of Apple"s "Hi, I"m a Mac" advertising campaign may have taken its toll on Microsoft," CoreBrand CEO James Gregory said in a statement.
In fairness to the folks in Redmond, they have fared far better in other recent brand studies. They were No. 1 on a list of Britain"s top "superbrands" last year, and No.2 in an August BusinessWeek ranking of top global brands (trailing only Coca-Cola).