Airlines such as Virgin and Jetblue are known for their savvy use of social media, and although all major airlines have jumped on the Twitter bandwagon for promotions, Delta will be the first to offer booking flights through Facebook.
Delta has launched its "Ticket Window" implementation on the social networking giant that will allow travelers to book their flight directly from the app. Delta isn"t limiting "Ticket Window" just to Facebook however, as it plans to expand into banner advertisements and other websites, all with direct booking.
Delta and other major airlines have been a little slower on the social media train(flight) than others such as Virgin, Jetblue, Southwest and Westjet. These "discount" airlines have been noted for their innovation for some time so although unsurprising, it is refreshing to see the major players finally catching up. Delta is also taking a page out of Air Canada"s playbook and implementing website and kiosk changes as well as an iPhone application that will support electronic boarding passes.
If you have never used an EBP, it is as simple as a barcode displayed on your phone (sent in an SMS) and then shown to a reader at check in. Although not available everywhere, Canadian cities like Toronto (via Air Canada) and many American cities have been utilizing the technology for some time. Delta, and others, are now only streamlining the entire process into simple one step applications, which is a definite plus for frequent fliers.