Hewlett Packard has announced its customers now have the option to redeem rebates online when purchasing consumer technology products at the HP Home & Home Office Store. The "paperless" rebate program gives U.S. customers the option to redeem their rebates by entering their order number and billing zip code online instead of completing a mail-in rebate form. "Our customers were asking us for a way to simplify the paperwork process, so this is what we decided to do," said Cindy Zelanis, director of operations for HP Home Store.
The Palo Alto, California-based company also expects that the online program will speed up the rebate process overall since it currently takes about eight to 10 weeks ("at the longest," Zelanis said) for a customer to receive the rebate credit. "The HP Home Store continually gathers feedback from our customers in order to improve their online experience; they told us that they wanted a simpler rebate program. We responded by providing customers with the option to quickly and easily submit rebates online so that they can enjoy a simpler and more convenient shopping experience," said Sam Taylor, senior vice president, Consumer Direct, HP.