LG has announced the availability of LG Gallery+, a new visual curation service for its TVs. The service is designed to enrich living spaces by personalizing the ambiance through art, creativity, and atmosphere. The collection features over 4,000 images, including fine art, cinematic moments, game scenes, and photography. To create this collection, LG partnered with institutions like the National Gallery (London), and game developers like Ubisoft.
LG Gallery+ allows users to discover visuals and pair them with music to create a specific mood. It integrates with Google Photos for users to display their personal memories as well. Another key feature is integration with Google Gemini, which generates AI-powered artwork based on user descriptions. The service also uses adaptive features like AI Brightness Control to adjust clarity and brightness for optimal viewing in any room lighting.
There will be a free “light version” of LG Gallery+, which is available on 2025 LG TVs in more than 150 countries. The full version, which includes enhanced features and premium content, requires a monthly subscription via webOS Pay. The full version is currently available in 23 countries, with plans for further expansion. Through the webOS Re:New Program, eligible old LG TV models will also get access to the service later this year. The countries getting the feature initially include South Korea, the United States, and countries across Europe.
LG’s head of the webOS Platform Business Center, Chris Jo, said that the service allows users to turn the screen into their own “personalized canvas.” The company’s aim is to elevate living spaces with “artistic imagination” through a constant stream of new content, which is added every month.
The new feature will help to differentiate LG TVs from the competition and pits it directly against Samsung’s The Frame, which has been offering this type of thing for years now. The subscription will help LG to boost revenues among customers who have already made a TV purchase recently.
Source and image via LG / Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London