After revolutionizing the AI industry with its open-source Llama models, Meta fell significantly behind other leading AI labs in AI capabilities. To address this problem, Meta CEO Mark Zuckerberg formed Meta Superintelligence Labs by hiring notable figures, including Alexandr Wang. Several months after forming MSL, Meta introduced its first frontier-class AI model, Muse Spark, in April this year.
Meta today announced Muse Image, its first image generation model from Meta Superintelligence Labs. Muse Image builds on Muse Spark to better understand complex prompts and visual references. The new Muse Image model can reason through a request before generating an image, allowing it to plan layouts, blend multiple photos, and use real-time web context when needed.
Users can ask Meta AI to create images from scratch, edit existing photos, remove objects, generate infographics, or add legible text inside visuals. Meta says Muse Image can also handle more complex tasks, such as placing a user in front of a landmark, combining a selfie with a vacation photo, or even creating a working QR code inside an image.
Meta AI is also getting a new presets panel with suggested prompts. These presets can help users restore old family photos, try trending hairstyles, or reimagine themselves in styles such as claymation or 16-bit video games.
Muse Image will also power new image-based AI experiences across Instagram and WhatsApp. Instagram Stories is getting more than 30 new AI-powered effects, while WhatsApp users in select countries will be able to generate images directly in chats with Meta AI.
Users now have the ability to @mention Instagram accounts in the Meta AI app. This allows users to bring public photos from specific profiles into image creations. Users will also have a setting to disable their content from being tagged for this kind of AI generation.
The new Muse Image model will come soon to Facebook, Messenger, and more experiences inside Instagram and WhatsApp. Advertisers and agencies will also get access to this model through Advantage+ creative in the coming weeks. The feature is free until certain usage limits are reached; for higher usage, users can opt for Meta’s subscription plans.