Microsoft built a custom Windows Mobile user interface for a new phone that T-Mobile USA is announcing Monday, evidence that Microsoft may be getting more serious about pursuing the consumer mobile market. The phone, built by HTC, will be the first in a line of phones from T-Mobile using the new Shadow brand, said David Sholkovitz, marketing manager at T-Mobile.
While Microsoft has worked with operators to help modify the operating system to fit their needs, this project represented a new level of partnership, said Doug Smith, director of marketing for Microsoft"s mobile communications business. "I"d say this was one of the deeper partner involvements we"ve had on a new product," he said.