After spending over a decade at Nintendo of America, Doug Bowser is retiring from the company and handing over the president role to executive vice president Devon Pritchard. The handover will be happening on December 31, 2025, marking a new start for the company under new leadership.
“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser in a press release. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
Bowser received the position in 2019 as longtime company president Reggie Fils-Aimé retired. Over his years in the leadership role at Nintendo of America, Bowser has overseen the meteoric rise of the Nintendo Switch while also launching the Nintendo Switch 2 earlier this year, which took the crown of being the best-selling video game console of all time in its initial sales period. Bowser also had a hand in expanding the company"s reach into theme parks and feature films, offering fans more ways to interact with Nintendo IPs than just games.
Devon Pritchard has over 19 years of experience in the industry as she adopts the president position at Nintendo of America. Prior to this, she was the executive vice president of revenue, marketing, and consumer experience at the company.
“I am humbled and excited to take on this new role,” said Pritchard. “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”
Meanwhile, Satoru Shibata will join Nintendo of America to take the role of Chief Executive Officer. He will continue to hold his current roles of Managing Executive Officer and Corporate Director, Member of the Board at Nintendo.