Sony executives from all around the world have had a couple different stances on the topic of PlayStation 3 price cuts. Recently, however, Sir Howard Stringer, the chairman and CEO of Sony Corporation, said the following of the PS3 price cuts: "That is what we are studying at the moment. That"s what we are trying to refine." While Stringer"s comments do not make any direct indication of a price drop, it signals that Sony is not blind to the views of its customers. Stringer also said he expected "energy [in PS3 sales] by Christmas, and then you will begin to see break-out games." Stringer also commended Nintendo on its successful business model: "Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours ... because it"s cheaper."