stereopixels, on 12 May 2012 - 12:59, said:
My company are opting for a
bt.com-style opt-in mechanism; last year we started developing a tougher approach which insisted before people browsed our site they make a decision, but in
an interview the information commissioner touched on the BT.com website and how their approach looked "perfectly fine"; our approach would have probably meant more people clicking "no" and leaving us completely unable to track them around our site (I should point out that our Google Analytics cookies are the only cookies we set except for logging into certain areas of our site; we try to be as respectful as possible about our visitor's privacy), BT are using implied consent by allowing a timeout of around 15-20 seconds where they specify that the website will set cookies... if the user ignores or cancels the warning they are giving their consent, if they click the "no cookies" option on the warning instead, then they'll opt out. Once they've opted in or out they can easily change their minds later via a cookie preference option on the page.
Interesting interview... It certainly seems to me that ICO are not overly bothered about explicitly gaining the users consent, but more to trying to educate them about what cookies a site uses and why.
Vice, on 12 May 2012 - 13:03, said:
I will be ignoring this directive on my sites when it comes in to effect. Business as usual.
This doesn't surprise me one bit, and I expect it to be the attitude of most people out there.
jakem1, on 12 May 2012 - 14:50, said:
I'd like to see sites making it clear what they're storing in cookies and giving me the option to keep configuration settings and block any tracking.
Sites also need to work better without cookies. For instance, block cookies on YouTube and you're always presented with an annoying and totally irrelevant banner related to language settings or some nonsense.
I hope the EU really cracks down on sites that ignore the directive.
Well, that in essence is what the new directive is for. However, I cannot personally see it being well enforced.
The company I work for is going for an "all or nothing" solution. This being a modal window that appears asking for the users consent, it has a quick sentence explaining about the new directive, with a link to the privacy policy page (opening in another modal window). It will then have a check box, which when ticked enables a continue button to be pressed, which will then allow them to proceed and use our websites. If you don't click continue, then you will not be able to use our sites.
This is one of the most hideous solutions I have heard of, however none of my protests and different proposed solutions to the problem (e.g. updating the privacy policy page to expand what cookies we use, and why. And perhaps having an information bar along the top of the screen stating about the new directive and linking to this new page, but
not stopping the user from using the websites) was listened too, as the higher ups were too scared about being fined due to it not actually gaining the users consent. But hey, what do I know... I am merely a placement student and at the end of the day do what I am told
Be interesting to see if we get any complaints from our customers next week when we put this solution live.