Note: You still haven't posted in http://www.neowin.ne...rafix-exchange/
where this should be posted ^^
A lot of people told me exactly the same as you said: "First the back end then the front end", but that's not going to get the average startup company a lot of succes, even the biggest companies start with designs before they make the actual back end, why you might wonder?
Simple answer, the design and layout of a website or software is what the consumer sees and experiences not the back end code, it's not like a consumer notices a lot of speed differences, but they do notice if a feature is designed badly and unhandy.
A example is microsoft and apple hiring expensive designers to make brilliant designs and ideas since those are the main points that make their products sell, and for the back end code they hire cheaper tech professionals in (as example) *Romania since the back end code isn't that important so long that it works fast and good without any technical or security bugs.
*Yes Microsoft actually does that, not sure about apple since I don't know the all the facts about that company and never had looked that much into them.
The first parts of a production progress are ideas, designs, plans etc. A lot of startup companies lack at that point and end up being one of those "one in a million" companies offering exactly the same as their concurrents instead of being better which should be the main goal of a company.
But if you have already fully finished the design, ideas, plans etc and just want a back end coder I'm glad to hear that you atleast did what I suggested, but in that case you should just only put "back end coder" in your request or "back end coder and being able of improvement of already existing design". Since most back end coders I know only like to code something that is clear straight to the point without any need to redesign or design things themself since they simply didn't study for that or find that a hassle.
Most people forget that most back end coders didn't study design or art and most designers didn't study back end coding.
My excuse if there are any typos or grammatical mistakes in this post, I just typed this comment in a few sec because I was in a hurry ^^