The film adaptation is directed by Jonathan Levine, who made us cry until it hurt with the 2011 film "50/50." MTV News hopped on the phone with Jonathan to get his take on the eye-popping poster.
"I think it captures the tone of the movie really nicely," he said. "It's iconic, it's irreverent, it's got a sense of humor about itself, and yet it's got heart. I'm really happy with it, and I can't wait to see it on a subway or billboard. It's very striking."