You know what they really should do- which their marketing team is really dropping the ball.....
Host a page on Youtube with nothing but Movie trailers where you have to go to Youtube to view instead of hot linking.That way they can say before the film airs -- We had X amount of likes and dislikes... and hits and even make some money of the ads Youtube will put before them.
This is good publicity for the movie.... I mean nothing beats free publicity...