I love it when companies do that.
Sure, it's a tiny bit of PR, but I guess mostly it really is what is is supposed to look like.
I just find it all fuzzy and awesome.
I wonder what a Jony Ive designed cake would look like.
Don't let Forstall bake and decorate though, he doesn't know jacksh*t about pinpointing stuff, so his words would be all jumbled up.