The problem with Photoshop is that it is a professional tool, Adobe should have marketed a lower consumer version, i know they have Photoshop Express / Elements, but this was marketed later and even in the name it sounds cut down and not as enticing for consumers even though elements does the job for 99% of what a consumer would want to do. I know this sounds like it has nothing to do with the above paragraph, however if Adobe had marketed a consumer version better then it wouldn't have been pirated as much.
Elements software are still overpriced. Photoshop + Premier element combo is 150$ (120$ upgrade).
For consumer products it's expensive.
I'd rather use Gimp and Lightworks for free than Photoshop Elements and Premier Elements. It's not like Elements software are better than free alternative anyway.