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Posted 16 February 2013 - 22:50
Posted 16 February 2013 - 23:05
Posted 18 February 2013 - 11:40
Posted 18 February 2013 - 11:44
0) Get your site linked as much as possible on other sites which already rank well, but ideally other sites which are relevant to what you do. Remember a lot of sites will allow links but add "nofollow" to the url so that search engines don't give you as much ranking juice.
1) Don't use thousands of keywords and DO use the most relevant ones.
2) Most search engines ignore keywords these days
3) Try your best to integrate your keywords into your copy, but only in a way that makes sense
4) Don't fill your page with keywords in a block, you might get blacklisted
5) Update regularly with relevant information
6) Make it interesting (or as interesting as possible for what it is)
7) Wait. Gaining rankings takes time.
Posted 18 February 2013 - 11:55
For the purpose of this post, we will be referring to my company's website at www.minerallabs.com .
So I recently started working for a company as a lab tech, but my history has always been in technology. When my employers discovered this they agreed to pay me overtime to work on the company website. They already have a website that they're happy with for the most part, and have asked me not to focus on changing the website so much, but they want to increase our relevance on search engines, primarily Google. I've read through Google's documentation about keywords, and sent them this information, including tips on how to purchase ad space on both Google and the Bing/Yahoo! network, and I've even suggested they speak with partner companies about placing a link to our site on their sites, so we appear more relevant to search engines when they index those other sites, but I have a few things I'm wondering about, for those of you more experienced in this than myself.
- I've added a few keywords, but even before that, the keywords on the index.html page of the website had a large list of relevant keywords. However, I almost have to search explicitly for the name of the company to get them to be on page 1 of the search results. If I sign out of Google (to prevent results being tailored to me) and search for "coal quality analysis in eastern kentucky", we're not even on the first "3" pages, but a bunch of PDF documents and things are.
- How often, roughly, does Google re-index pages, and how long does it take for any changes to be reflected in their search results?
I've added the site to my "Google Webmaster Tools" so I can track all of that relevant data, and have requested the site be re-indexed, but I'm not really sure how long I should wait before making more changes to the keywords and the site organization, or recommending they pay for ad space.
Posted 18 February 2013 - 14:15
Posted 18 February 2013 - 14:22
Posted 19 February 2013 - 08:42
agreed with hauberk. Yeah not only that on wikipedia we can search information but information with references also..
Posted 19 February 2013 - 15:25
Posted 19 February 2013 - 19:39
ideal, no. IMO, they are pretty good provided you know what you are looking for very specifically. But if you are trying to find out how to fix a noisy fan with the search term of "der" or something that has about as much relevance as that (perhaps "fix a broken computer"), there is going to be about as much a relevant hit as searching for your shoes with your eyes closed.
Now with the ability to have geo-position recognition and the ability to search for things near you, more relevant searches will be provided based on your location.
Posted 19 February 2013 - 20:12