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On Free to Play games I think it's a great model, just keep them out of full priced games.

If they're going to be in normal games then they need to be for non-essential things (which is pretty much where we are now), or the price has to come down.

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Path of Exile is a fantastic example of microtransactions done right.

Of course, we all know that every board member of EA will burn in hell.

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I thought it worked just fine in Dead Space 3. Microtransactions are the new DLC, which was the new expansions.

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Yes. This model is known commonly known as the drug dealer model.

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