Thanks guys. I was originally looking at a 770, but the 770 is so much more..almost double the price for maybe 20-30 fps on average more.. I don't normally play games maxed out, pretty high, but if i have to turn off one option or another its not a huge deal. I spend most of my time either coding or in photoshop, more of an occasional gamer.
@the_evn_show: The 20-40$ isn't a killer budget wise, I make enough that I could afford the 770 or even 780, but from a Performance/$ aspect, and the amount of time I spend playing games, the 760 is a better option, which is why I had gone with the 560ti originally back when the 500 series was out. I'd never run sli, but with games coming out with large textures like skyrim and possibly BF4, if the extra ram will help maybe give 10% more performance, then 20$ may be worth it. most of the 770 gtx's are around 399-419, almost 150$ more for 10-20 fps more...that's not that big of a value to me, since I am happy as long as i can get 30FPS+
Now if the 770 were ~ 330$, that'd be a different story, but for almost double the price, the value isn't there for the amount of gaming I do.