Wow that thing is ugly, haha. But yeah, there are some hydrogen fuel-cell cars out there that don't get much media attention. Mercedes and BMW have also had models for a few years now. The biggest problem is that special fuel stations need to be built for these cars to ever have a chance.
Looks like Toyota has something interesting being developed:
Not all THAT special - hydrogen fueling stations can be done on the same scale that CNG fueling stations have been; the same applies to pipelines.
The problem with hydrogen has been at the two ends (the vehicle end and the generation end) - not the middle. (Oddly enough, the same is true of CNG - as I pointed out, CNG and hydrogen for vehicles aren't all that different; what's more, CNG is in use today. The issue with CNG is that practicality is screwed over by lack of a fueling-facility system; even Royal Dutch Shell - the largest operator of CNG fueling stations in the US - doesn't have them everywhere, primarily due to regulatory issues. Do you have ANY idea how many hoops there are to jump through to build a CNG fuel station, even for government fleet use? Even biodiesel - which is primarily sourced from waste vegetable oil used in the quick-service restaurant business - is forced to go through quite a few hoops itself. It's why CNG and biodiesel are primarily confined to fleet usage - in fact, the military, specifically, the United States Air Force, is among the largest users of both CNG and biodiesel.)