GTA 5 pulls in $800M in one day, nears record
Grand Theft Auto 5 publisher Take-Two Interactive tallied $800 million in sales on the game's first day of release, the company announced today.
That's the highest launch-day revenue of any GTA game and any game in Take-Two history, according to internal estimates. Grand Theft Auto 5 launched yesterday, Sept. 17, on PlayStation 3 and Xbox 360 worldwide, except in Japan and Brazil, where it will be released soon.
Activision's Call of Duty: Black Ops 2 currently holds the record as the entertainment release that was the quickest to reach the $1 billion mark — last November, Black Ops 2grossed $1 billion within 15 days of launch, one day faster than 2011's Call of Duty: Modern Warfare 3 and two days faster than the 2009 film Avatar.
"All of us at Take-Two are thrilled with the initial response to Grand Theft Auto 5. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence," said Strauss Zelnick, chairman and CEO of Take-Two, in a press release today. According to Take-Two, more than 8,300 stores in North America held midnight openings forGrand Theft Auto 5.
The game is available in a standard edition for $59.99, a Special Edition for $79.99 and a GameStop-exclusive Collector's Edition for $149.99. Take-Two did not release a figure for the total number of copies of Grand Theft Auto 5 that have been sold so far.