the R9 280x's and below are out and available to buy at really competitive price points, was going go buy one today but might hold off for the sapphire toxics or see how much the 290 goes for seeing as its cheaper than what i thought theyd start out. Linkage :-
Out online (and MAYBE at Fry's); however, they haven't arrived at my usual retailer (MicroCenter) yet.
What AMD has to beat (at both the same price points AND the same power-consumption points) - nVidia GTX660/760.
Why do I say that, despite having a GTX550 Ti today? Simple - right now, when it's GPU upgrade time, the two nV GPUs I named are my upgrade targets; more importantly, only the GTX760 would force a power-supply upgrade.
I don't have anything against AMD - this particular GTX550 Ti was a refurb, and replaced the AMD HD5450 iSilence (VIsiontek) due to being silly-cheap. However, I tend to stick to the same brand of hardware unless major muckups force me not to - in that sense, the purchase of my current GPU is an outlier. However, since the refurb nV GPU has held up, and I haven't exactly been nice to it, it would take something major in terms of bang for buck for me to consider an AMD GPU at this time.