I ordered a customized Sony Flip laptop for my daughter on 11/26/13 from Sony.com. I just got a notification from Sony on 12/9/13 that the product is shipping from China. When I purchased the computer I also purchased a 3 year protection plan (spills, drops and accidental damage). Sony considers the start date of the plan to be 11/26/13 and ending 11/26/16 so they are effectively stealing 2+ weeks of what I paid for the warranty while they built the product. It only works out to be a few dollars, but if you take all the people they have done this to then Sony could be stealing tens or hundreds of thousands of dollars from consumers.
I escalated the issue with Sony and spoke with Marcus (badge# CJCC) who said there's nothing they will do to either change the start date or extend the end date. I'm not sure what my next steps will be. I am planning on filling out the complaint form for the State Attorney Generals Office once the computer arrives. I'm also working with the credit card company to get a refund for the days of coverage I won't be getting at the end of the contract, but this the effort seems hardly worth it and I think that's what Sony is counting on.