December NPD Group figures released today revealed Xbox One was the number one selling console in the market in the U.S., selling 908,000 units in December. Additionally, Xbox 360 continued to see strong momentum with 643,000 units sold in December, putting it in the number three spot overall, and lead for last generation hardware. Together, Xbox One and Xbox 360 held 46 percent of the hardware market share in the U.S. and showed a 10 percent year over year growth from December 2012.
“We’re grateful for the excitement and support of our fans – many purchasing their next Xbox console and many joining the Xbox family for the first time,” said Yusuf Mehdi, corporate vice president of marketing, strategy and business for Xbox. “Our journey is just starting, with more innovation, games and entertainment coming in 2014 and far beyond.”
December 2013 NPD highlights include:
•Total combined retail spend on the Xbox platform (Xbox One and Xbox 360) in December reached $1.39 billion, 50 percent of the combined software, hardware and accessories spend in the U.S. (Source: NPD Group, December 2013).
•During the month of December, Xbox One held six of the top 10 spots on the new generation console game title list: “Battlefield 4,” “Forza Motorsport 5,” “Dead Rising 3,” “Ryse: Son of Rome,” “Madden NFL 25” and “Call of Duty: Ghosts” (Source: NPD Group, December 2013).
Fans continue to show their excitement for new generation Xbox One games, with U.S. consumers purchasing an average of 2.9 games* per console since launch.
As Mehdi mentioned last week in a thank you letter to fans, 2013 was an incredible year for gamers, entertainment fans, our industry and Xbox. You can read his full letter here.
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*retail and digital (internal Microsoft data)