I've been thinking about this. I honestly think MSFT should consider renaming it's flagship OS. We have been using Windows for years and honestly, Windows isn't windows in the reality sense. there is a desktop but the main interface is a touch screen system( duh right?). Businesses have to change to remain competitive.
I am trying stimulate honest discussion on how MSFT and the NEW CEO can accomplish this. honestly, Windows is dead unless we use a prior version. that being said what can I add to this discussion? A serious change in the name of the OS.
I'd think a name change to the degree of surface-something is in order. the OS isn't the branding it once was and to call it Windows is a misnomer. Albeit for the fact that there is a desktop "under the hood". even 3rd party devs have to use coding in their apps to boot to desktop. So windows isn't windows.
For Microsoft to remain relevant, a serious change to the name of the OS will have to happen.
that's my take on this interesting issue.
I welcome good, honest, non inflammatory responses. I'd enjoy to hear a response from anyone at Neowin who owns a business if rebranding or name changing of a flagship product would help with giving MSFT a new look and marketing plan.