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Change and adaptation? MSFT OS


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#1 chrisj1968

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Posted 30 July 2014 - 23:54

I've been thinking about this. I honestly think MSFT should consider renaming it's flagship OS. We have been using Windows for years and honestly, Windows isn't windows in the reality sense. there is a desktop but the main interface is a touch screen system( duh right?). Businesses have to change to remain competitive.

 

I am trying stimulate honest discussion on how MSFT and the NEW CEO can accomplish this. honestly, Windows is dead unless we use a prior version. that being said what can I add to this discussion? A serious change in the name of the OS.

 

I'd think a name change to the degree of surface-something is in order. the OS isn't the branding it once was and to call it Windows is a misnomer. Albeit for the fact that there is a desktop "under the hood". even 3rd party devs have to use coding in their apps to boot to desktop. So windows isn't windows.

 

For Microsoft to remain relevant, a serious change to the name of the OS will have to happen.

 

that's my take on this interesting issue.

 

I welcome good, honest, non inflammatory responses. I'd enjoy to hear a response from anyone at Neowin who owns a business if rebranding or name changing of a flagship product would help with giving MSFT a new look and marketing plan.

 

best regards,

 

~chrisj1968




#2 Ian W

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Posted 30 July 2014 - 23:56

Not quite sure I follow . . . Renaming the operating system makes no sense, especially in light of the fact that the next version is supposed to allow for windowed Metro applications . . .



#3 Dot Matrix

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Posted 31 July 2014 - 00:01

Not sure I follow either. A name change would only add confusion.



#4 OP chrisj1968

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Posted 31 July 2014 - 00:03

Not quite sure I follow . . . Renaming the operating system makes no sense, especially in light of the fact that the next version is supposed to allow for windowed Metro applications . . .

 

Windowed yes. however the main aspect of the OS isn't windows. it is this.. the main UI..

 

windows-8.1-update-1-screenshot-1.jpg

 

Windows of old.

 

c6290e8b-84bb-4375-b7bc-e46becd23321_6.j

 

acf7072d-7a4c-4de0-965f-c50d6acf04fd_7.j

 

f849a3d2-bff0-4325-8011-794deb602d89_7.j

 

796f44b8-0746-421b-83a3-d4a7625ea432_7.j

 

Today

7d1cce15-3af7-414e-aca3-d9bb16c63dd5_7.p

 

the product has changed, so a name change and remarketing of a new OS would probably help to ease people into a change in how they compute



#5 Ian W

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Posted 31 July 2014 - 00:06

Windowed yes. however the main aspect of the OS isn't windows. it is this.. the main UI..

 

windows-8.1-update-1-screenshot-1.jpg

 

Windows of old.

 

c6290e8b-84bb-4375-b7bc-e46becd23321_6.j

 

acf7072d-7a4c-4de0-965f-c50d6acf04fd_7.j

 

f849a3d2-bff0-4325-8011-794deb602d89_7.j

 

796f44b8-0746-421b-83a3-d4a7625ea432_7.j

 

Today

7d1cce15-3af7-414e-aca3-d9bb16c63dd5_7.p

 

the product has changed, so a name change and remarketing of a new OS would probably help to ease people into a change in how they compute

And this is what the next version is supposed to look like . . .

Windows_2D00_8_2D00_1_2D00_update_2D00_1



#6 Dot Matrix

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Posted 31 July 2014 - 00:06

Again, I don't follow. Windows is still windows... The Metro Start Screen nor do the Live Tiles change anything.



#7 xendrome

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Posted 31 July 2014 - 00:07

I've got an idea, lets take a product name of something that 8/10 people on the planet know, and change it.... that makes sense.



#8 OP chrisj1968

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Posted 31 July 2014 - 00:07

Not sure I follow either. A name change would only add confusion.

a name change would have to require a marketing blitz along the lines of the Windows95 release and was heavily covered by the media.

 

so with this new look, new direction the OS has taken, a rename and introduction to the masses would surely be a good thing. I mean the OS was designed to change the way we compute, that confused the normal joes who knew windows from days of old.



#9 Dot Matrix

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Posted 31 July 2014 - 00:11

a name change would have to require a marketing blitz along the lines of the Windows95 release and was heavily covered by the media.

 

so with this new look, new direction the OS has taken, a rename and introduction to the masses would surely be a good thing. I mean the OS was designed to change the way we compute, that confused the normal joes who knew windows from days of old.

Sorry, but not sure how that would require a name change. Again, Windows is still Windows. Rebranding wouldn't make sense at all here. For better or worse, Windows is a house hold name.



#10 Raa

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Posted 31 July 2014 - 00:11

Didn't they try that with Windows / RT and confuse everyone?

 

I think Windows is fine for the x86/64 systems, but i'm not too sure about using it for every other product or service that's made by Microsoft.



#11 OP chrisj1968

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Posted 31 July 2014 - 00:12

Again, I don't follow. Windows is still windows... The Metro Start Screen nor do the Live Tiles change anything.

ok, so they are reverting back to a windowed environment? (shakes my head) I'm shaking my head because for all appearances MSFT seems confused.. is that a proper way to look at it or are they reverting to a psuedo windows-touchscreen system. I've not seen the new 9 screens so forgive me as I spent some time in the hospital with internal contusions on my organs. but ok, it would appear they want to keep a windows look to it. I'll keep a eye out for future updates. (facepalm)

 

Thanks Ian. 

 

Added: seems like alot of complaints about the windows 8 system seems to now be forcing MSFT's hand at directly intertwining both interfaces on a new desktop. :)  I can live with that. But I'm not familiar and bad with names but the new CEO, being optomistic will hash out this OS. actually I'm positively optimistic to be honest.  I like that screenshot of a preview of 9.



#12 Praetor

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Posted 31 July 2014 - 00:13

the Windows brand is very strong and is still in good health, so why change to something unknown, with no brand recognition? Also it would add alot of confusion.

 

finally, the Start Menu isn't Windows as all we know it; it's the Start Menu + Desktop that is the Windows as we know it.



#13 SpeedyTheSnail

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Posted 31 July 2014 - 00:27

Lets name it Microsoft You Know What.

 

Because, well, obviously we know!



#14 Dot Matrix

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Posted 31 July 2014 - 00:46

ok, so they are reverting back to a windowed environment?

They never left a windowed environment.



#15 OP chrisj1968

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Posted 31 July 2014 - 00:57

They never left a windowed environment.

looking at the windows8-8.1 issues, alot of people asked for the old start button/menu back. seems like MSFT listened.