Ironman273 Posted July 12, 2006 Share Posted July 12, 2006 (edited) ATI to supply Xbox 360 decoderWASHINGTON ? Microsoft Corp. will use ATI Technologies Inc.'s H.264 decoder in its Xbox 360 HD DVD player, ATI said Wednesday (July 12). ATI (Markham, Ontario) said its decoder is based on its Avivo technology, which also will use Microsoft's Xbox graphics processing unit to accelerate video processing. ATI also makes the Xbox 360 graphics processor. Source No big surpirse there, but thought I'd post it none the less. Edited July 12, 2006 by Ironman273 Link to comment Share on other sites More sharing options...
-Dave- Posted July 12, 2006 Share Posted July 12, 2006 dude, change the size man Link to comment Share on other sites More sharing options...
Spartan_X Posted July 13, 2006 Share Posted July 13, 2006 ATI's H.264 Decoder Chosen for Xbox 360 HD DVD player ATI Technologies today announced that Microsoft Corp. has chosen ATI's H.264 decoder for the Xbox 360 HD DVD player, bringing users sharper, more true-to-life visuals and smoother playback of high-definition content. HD DVDs encoded using one of three approved codecs deliver up to six times the resolution of traditional DVDs all on a single disc. Built on ATI's Avivo technology, the decoder used for the Xbox 360 HD DVD player brings to bear ATI's considerable multimedia know-how to ensure gamers, home theatre buffs, and casual viewers alike get a more perfect picture from the H.264 format. "The Xbox 360 gives consumers access to a world of high-definition games and video content through Xbox Live Marketplace. With the new Xbox 360 HD DVD player using ATI's decoder technology, we're giving consumers the choice to playback the latest in high-definition movies," said Todd Holmdahl, corporate vice president of Xbox 360 hardware development. "HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that Microsoft and ATI are delivering through the Xbox 360 this holiday, they will be blown away." To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback. "With the Xbox 360 HD DVD player, Microsoft and ATI are pushing the boundaries of high-definition multimedia content," said Rick Bergman, senior vice president and general manager, PC Business Unit, ATI. "The decoder technology used in the new drive provides high fidelity visuals unlike anything ever seen before. This is another example of the close cooperation between our two companies, and the commitment we both share to delivering the most immersive experience possible for audiences around the world." For more information about ATI's decoder technology, please visit http://www.ati.com/technology/avivo. For more information about Microsoft's new HD DVD player for the Xbox360 please visit http://www.xbox.com/hddvd. Source: TeamXbox Link to comment Share on other sites More sharing options...
nexx Posted July 15, 2006 Share Posted July 15, 2006 Marketing dribble overload :wacko: Link to comment Share on other sites More sharing options...
Liquid Posted July 15, 2006 Share Posted July 15, 2006 Wow...of course! Its an ATi GPU! Link to comment Share on other sites More sharing options...
SonComet Posted July 15, 2006 Share Posted July 15, 2006 Does anyone know of an hd-dvd that uses h.264 instead of vc-1? Link to comment Share on other sites More sharing options...
John S. Veteran Posted July 16, 2006 Veteran Share Posted July 16, 2006 threads merged Link to comment Share on other sites More sharing options...
MrA Posted July 16, 2006 Share Posted July 16, 2006 Wasn't this obvious? Link to comment Share on other sites More sharing options...
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