2/3rds of iOS apps are undownloaded 'zombie apps'

One of iOS' biggest advantages over the competition is its massive catalog of over 650,000 apps, but it turns out that about two thirds of those apps are undownloaded and unranked ‘zombie apps,' according to German mobile analytics group Adeven.

“The reality is there are only a couple of thousand apps that really make some kind of downloads,” Adeven CEO Christian Henschel told Gigaom. There are about 400,000 apps in the App Store, he concludes, that have never been downloaded. Now, some of those no doubt deserve to be overlooked - regardless of what Apple says, there are some real stinkers in the App Store, and even on the App Store's top charts. But there's a good chance that there are a lot of really great indie titles out there that we've never even heard of, which is a real shame.

The main problem, Henschel says, is the lack of original thinking when it comes to discovering apps. While the front page of the App Store does a great job of showcasing the crème of the crème, there's really no good way to browse the App Store for niche apps. As Henschel puts it, “If you're an independent, small app publisher, then it's really difficult to be discovered."

Hopefully, there is light at the end of the tunnel; improving discoverability in the App Store seems to be one of Apple's priorities, with acquisitions like Chomp and the total overhaul that's coming with iOS 6 set to shake things up in the near future.

Via: Apple Insider
Source: Gigaom

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Ummm yea like most of their followers , Ironic how the 1984 commercial about big brother turns out to be steve jobs himself and all those people there are his zombie masses.

Some people like to talk about the number of apps in the WP7 store (100,000+) vs. the number of apps in the Apple store (650,000). Yes, there are many more apps for iOS than WP7, nobody disputes this. However, something no one talks about are the number of lite versions of apps. Using my iPad or iTouch, I can go out and find Angry Birds lite and Angry Birds in the Apple store. But when I go on my WP7 store, I only find Angry Birds, which is offered to me as a trial version and after trying it, I can download the full version. The Apple store counts that as 2 different apps of those 650,000, while WP7 only counts it as 1.

Removing those lite versions from the Apple store will not cause the number of WP7 to equal the number of apps on iOS, but it does cause the number of apps available for iOS to shrink.

nohone said,
Some people like to talk about the number of apps in the WP7 store (100,000+) vs. the number of apps in the Apple store (650,000). Yes, there are many more apps for iOS than WP7, nobody disputes this. However, something no one talks about are the number of lite versions of apps. Using my iPad or iTouch, I can go out and find Angry Birds lite and Angry Birds in the Apple store. But when I go on my WP7 store, I only find Angry Birds, which is offered to me as a trial version and after trying it, I can download the full version. The Apple store counts that as 2 different apps of those 650,000, while WP7 only counts it as 1.

Removing those lite versions from the Apple store will not cause the number of WP7 to equal the number of apps on iOS, but it does cause the number of apps available for iOS to shrink.


same for android, lotsa applications out there that are the same, but free and paid version.
also what i saw on android allot (not sure about apple store) is that allot of apps are broken into multiple parts. what can be 1 app, are spread out over 5 or more apps (like those thousands of timezone apps for specific countries, or weather apps fixed to a country)
afaik, WP store is allot more strict on this. altho havent seen it myself

amount of apps says NOTHING, I wished MS would just ignore that App nr (they do a bit by having 1 app for a paid/free version) but not enough IMO. let Google and Apple spam their app stores with junk.

nohone said,
Some people like to talk about the number of apps in the WP7 store (100,000+) vs. the number of apps in the Apple store (650,000). Yes, there are many more apps for iOS than WP7, nobody disputes this. However, something no one talks about are the number of lite versions of apps. Using my iPad or iTouch, I can go out and find Angry Birds lite and Angry Birds in the Apple store. But when I go on my WP7 store, I only find Angry Birds, which is offered to me as a trial version and after trying it, I can download the full version. The Apple store counts that as 2 different apps of those 650,000, while WP7 only counts it as 1.

Removing those lite versions from the Apple store will not cause the number of WP7 to equal the number of apps on iOS, but it does cause the number of apps available for iOS to shrink.


to be fair, in WP7 marketplace 'lite' or free versions of paid apps do exist, but they usually different from trial versions.
but the point is, you don't need too much apps in appstore/marketplace if there is a cap on what number is even graspable by public.

because of that I think some more strict moderation process is needed for publishing the apps, like minimum performance guidelines, and minimum set of features for given niche (measured by existing competition of lack of it).

Umm, many WP apps have a separate "Lite" version and then the try/buy full version. That's because if they didn't do that they wouldn't show up in the free results, even though the trial is free.

So you could multiply WP's app amount by maybe 1.5, that's all. Definitely not 2x.

At least there's a free for a day incentive on App Store so I normally find these great apps I've never seen before on the "Top Free". It's a matter of time before you click on the other apps that this developer has built and made purchases

Android and Windows Phone.. try checking the Top Free/Grossing/Popular.. they are always the same apps over and over

:: Lyon :: said,
At least there's a free for a day incentive on App Store so I normally find these great apps I've never seen before on the "Top Free". It's a matter of time before you click on the other apps that this developer has built and made purchases

Android and Windows Phone.. try checking the Top Free/Grossing/Popular.. they are always the same apps over and over

Windows Phone does a terrible job displaying apps. The "Related" section is nothing but a list of the top paid apps in the app's category for example. And you're right that the Top Free/Popular lists are nearly always the same.

I don't really see how this is Apples problem. It's up to the developers to promote their own applications that is what in-app ads are for, iAds, Google Ads etc - If you want success you need to spend some money on promotion.

Look at that app Paper, it came out of no where to become one of the most downloaded sketch apps among a market full of sketch apps. They did promotion they sent free versions to The Verge, Engadget etc

That is how you do it folks.

Vice said,
I don't really see how this is Apples problem. It's up to the developers to promote their own applications that is what in-app ads are for, iAds, Google Ads etc - If you want success you need to spend some money on promotion.

Look at that app Paper, it came out of no where to become one of the most downloaded sketch apps among a market full of sketch apps. They did promotion they sent free versions to The Verge, Engadget etc

That is how you do it folks.

True, but at the same time, if Apple has seen to do nothing to help out smaller/indie devs, then the word eventually gets out there that indie devs have nowhere near as good a chance as the heavyweights, and this leads to less apps being published.

The Teej said,

True, but at the same time, if Apple has seen to do nothing to help out smaller/indie devs, then the word eventually gets out there that indie devs have nowhere near as good a chance as the heavyweights, and this leads to less apps being published.

They do help Indie developers though. They constantly feature apps (not just popular ones) and they have the Genius recommendation feature which shows you apps from all over the store.

Apple does their part but with 650,000 apps it's difficult to showcase every single one. The developers need to promote their own apps just like any software developer would have to outside of the store.

The Teej said,

True, but at the same time, if Apple has seen to do nothing to help out smaller/indie devs, then the word eventually gets out there that indie devs have nowhere near as good a chance as the heavyweights, and this leads to less apps being published.

Isn't that the way things have always worked? The big well-known companies have a brand advantage over the no-names. If you are a start-up software company then you need a strategy to get word out about your products. The App store isn't magically going to do that for you. I think that because the App store makes it so easy for anyone to download any app (once they know its name) apps can spread by word of mouth faster than PC software (for example).