Acer to stop making "cheap and unprofitable products"

Acer has today announced a new strategy to help bring the company back to its former profitability. Following two quarters of net losses, a new focus will see the company move away from making cheap junk. From here on out, Acer will start making products with good battery life, a thin design and lightweight construction. In other words, the sort of thing people actually want.

Speaking to Dow Jones, Acer CEO J.T. Wang said: "We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products." The next big thing in his books is the ultrabook, which is set to be Acer's big product for driving growth.

The ultrabook is a form factor developed by Intel that follows a specific set of specifications. Similar to the MacBook Air, ultrabooks typically come at a higher price than regular laptops. "Selling more ultrabooks will also help improve our profit margins as they command higher prices," Wang said.

Whether Acer will return to being profitable next year is uncertain. At the moment, hopes are being placed on Acer pushing growth in notebook sales. Estimates range at around a 10 percent increase in sales, but that's based on everything going to plan. Acer will have some stiff competition at the high end, and if the company is unable to shake off its old image it might be left floundering at the deep end.

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It's too bad because I have owned two Acer monitors and I love 'em. The one I have now works great, no problems at all, especially for the price I paid. If they stop making cheap products I'll switch to LG, which are inexpensive but decent quality as well. I can only afford so much so if they go more expensive I think they will lose the only market they have and do even worse. With tough financial times ahead, moving away from cheap products and going expensive is a bad move in my opinion.

I have two (analog) Acer monitors at home. BOTH sometimes decide to take 3 minutes to boot up (Moving past the Acer splash logo and actually showing a signal). As soon as this happens, it will continue to happen every time I turn on the monitor, until I actually pull the electric cord. I will never buy any Acer product again.

"Acer to stop making "cheap and unprofitable products""

well that essentially covers their entire product lines.

Acer == Balls

When you spend $4000 on a 23" Touch-screen all-in-one PC for it to die 13 months later and they delay the "extended warranty" because they don't want to provide parts to the repairer as all of that series of pc are dying at the same time (Acer's words, not mine), that tells me that not only do they overprice their junk, but they have no interest in actually fixing it outside of the Manufacturer's warranty.

It took over 3 months to get the computer fixed because the first batch of parts they sent did not work, and it took another month and a half to send the actual working parts (which were lower spec'd because the problem was overheating). So in the end, I'm left with a computer that is spec'd lower than what I purchased all after 3 months of waiting to get it fixed.

You want to talk about ****ty PC companies, Acer beats them all, hands down.

So again... Acer == Balls. I will never buy another one of their products.

I own and acer laptop and it sucks. Not to mention that the support for the laptop such as drivers, bios and etc stops after a year that the laptop was released.

There are two Acer monitors and two Acer laptops in my house. I don't think the build quality is bad with any of those products. The laptops were a little cheap for the specs but I think that's a good thing. Actually, I'd say the build quality of the Acer Aspire AS5755-6685 and AS7750G-6804 is much better than my Dell Studio 1535. It's unfortunate that Acer's cheap products are "unprofitable". I hope this doesn't mean they'll start selling products at an unnecessarily high price.

rippleman said,
son bought a acer net book... worked perfect for the last year with heavy use. only $175 brand new too....

Ha, Spam!

I have a Acer laptop, and my problem is with the usb ports! I have a port and a half working right now, the other one works sometimes lol.

So the old 'race to the bottom' hasn't worked out? well sorry Acer you destroyed any value in your brand the moment you joined that race to the bottom.

These days if you want something of quality go with Lenovo - they're not the cheapest because unlike Acer, Lenovo realise where the money is to be made and a clue to the clueless out there, it isn't chasing the cheapskates who have to spend a week thinking about whether to spend 99cents on a downloadable game for their smartphone.

Um, Lenovo is most certainly part of that race to the bottom. If you look for a sub-$350 laptop, its gonna be a Toshiba, a Lenovo, or an Acer.

I have bought nothing but the cheapest pc's with the best specs and not had many issues at all. People should be told that laptops with mechanical hard disks do not actually stand a very good chance at a long life on your lap. SSD's will change a lot of the HD crashes on laptops.

jimmyfal said,
I have bought nothing but the cheapest pc's with the best specs and not had many issues at all. People should be told that laptops with mechanical hard disks do not actually stand a very good chance at a long life on your lap. SSD's will change a lot of the HD crashes on laptops.

Well having to deal with customers and cheap acres computers, the mechanical HDD is actually the part that fails the least on them.

The problem with them is my among such thing as
- bad construction quality, very flexible and screwed falling out, crap keyboards that flex.
- mobo has high failure rate
- graphics pcas

Goddamit, the pos button is totally fail placed on the touch version.

Anyway

- graphics cards have high failure rate.
- usb ports commonly die.
- screen backlights die or partially fail.

Edited by PL_, Dec 8 2011, 4:51pm :

So now instead of cheap unprofitable products. Now they will have expensive products that don't sell. Ultrabooks are as much as a gimmick as netbooks are imho. I personally have a W500 Acer Tablet and I love it. I have bought many Acer products and enjoy there user. Had no problem with the brand. There a great alternative to expensive brands. Will be sad to see them go into that market if they don't still price competitively.

I don't think the Ultrabook idea is too bad, but it is a terrible shame that people are just buying the Intel marketing hype. I think there'd be some great value "ultrabooks" with the Fusion processors (such as can be found in the W500) in. Maybe not as quick in the CPU stakes as the i5 Intel demands, but it's a fraction of the cost and power draw, and the GPU side performs better than the IGP Intel offers.

The marketing of ultrabooks is gimmicky because they are really just the next natural evolution of Laptops which will kill the netbook market for good.

Netbooks came from the desire to have a much lighter (than laptops) portable but the weight difference came at a significant usability loss. Cramped keyboards, tiny trackpads, small screens with very low resolutions all do not make for that great of a user experience.

Ultrabooks bring a good user experience while addressing the desire of most users to have something that is extremely portable and has good battery life.

Wow, they actually said, what they were doing?

This actually was the business model, this company was based upon! I'll miss the old Acer!

:lol: I like how they admitted they made crappy products. I wonder if people will use that against them and request some kind of compensation for purchasing a cheep product...=P

I sure hope that by "cheap" they mean "crappy" because that's exactly what they make. They probably need to put in a great deal of effort to rise from the bottom of the totem pole.

I can't speaking for any of their other products, but I have 2 Acer LCD monitors that were purchased approx. two and three years ago and have worked fine and had quite good ratings before I bought them. And Acer is one of the few companies to actually offer a 3-year warranty rather than a 1-year warranty on monitors.

JayZJay said,
I can't speaking for any of their other products, but I have 2 Acer LCD monitors that were purchased approx. two and three years ago and have worked fine and had quite good ratings before I bought them. And Acer is one of the few companies to actually offer a 3-year warranty rather than a 1-year warranty on monitors.

The topic here though is laptops, of which Acer is well known for making some of the crappiest on the market

Sraf said,

The topic here though is laptops, of which Acer is well known for making some of the crappiest on the market

Whilst I agree that they offer quite crappy models, I wouldn't consider all their stuff crappy - I know countless people that own Acer notebooks that are quite happy with them…

MFH said,

Whilst I agree that they offer quite crappy models, I wouldn't consider all their stuff crappy - I know countless people that own Acer notebooks that are quite happy with them…

Well obviously there are plenty of people that have good experiences. But the laptop quality rankings consistently have Acer settled at the bottom. And it's pretty clear that Acer themselves know this.

McoreD said,

That's like you saying Toyota > Hyundai

Acer is the Hyundai of laptops. Everything looks great on paper, until you actually use it.

tuneslover said,

No..DELL is the best.

you obviously know nothing about computer hardware. keep buying dell with their little proprietary notches in everything and enjoy your ignorance.

mantequillas said,

you obviously know nothing about computer hardware. keep buying dell with their little proprietary notches in everything and enjoy your ignorance.


Keep hating on people that have different opinions. You won't get far in life.

tuneslover said,

No..DELL is the best.


Holy crap, and people call Apple lovers blind??? Dell servers are ok, but their desktop line TOTAL FAIL!

mantequillas said,
you obviously know nothing about computer hardware. keep buying dell with their little proprietary notches in everything and enjoy your ignorance.

I've been a Dell user for 4 years or so (Inspiron 1520 laptop) and I have been really pleased with it, both the hardware I have got with it and the performance I got from it.

But that has been 4 years ago, I would like to know about what you said, why is Dell bad? I would like to buy a new laptop and I was thinking on Dell again.

Thank you, and sorry if this comment is a bit off topic.

mantequillas said,

you obviously know nothing about computer hardware. keep buying dell with their little proprietary notches in everything and enjoy your ignorance.


for desktops you build your own, for laptops you buy business class. case closed.

-=MagMan=- said,

Holy crap, and people call Apple lovers blind??? Dell servers are ok, but their desktop line TOTAL FAIL!

I don't know...DELL is like our family tradition. All of my family members using dell since 90s and I never had to face any hardware related problem with Dell Studio/XPS Laptops.

KaoDome said,

I've been a Dell user for 4 years or so (Inspiron 1520 laptop) and I have been really pleased with it, both the hardware I have got with it and the performance I got from it.

But that has been 4 years ago, I would like to know about what you said, why is Dell bad? I would like to buy a new laptop and I was thinking on Dell again.

Thank you, and sorry if this comment is a bit off topic.


Dell's CompleteCover warranty FTW and AFAIK there's no other companies that offers anything close to it.