Analyst hints at "imminent launch of the Apple TV"

There are some rumours that just never seem to die. While one of the more persistent rumours of recent months has been the notion that Microsoft is planning to launch its own Windows Phone handset, another old chestnut has just resurfaced in a completely different arena of the tech world.

It's been speculated for months - years, in fact - that Apple is planning to build its own television. Rumours have swirled of ultra-thin displays of varying sizes, gesture control, flawless Siri voice interaction and plenty more besides. Yet despite the periodic resurgence of the hearsay and whispers that get the tech community in a frenzy over such a device, the only Apple TV we've seen so far has been the tiny little box that plugs into 'conventional' TV sets - a device that Apple has never really seemed keen to promote beyond its 'hobby' status, despite regular updates and enhancements.


Not actually a TV.

But it's that time again, as the rumour mill begins to churn and the grapevine starts to wilt under the weight of rumour and wishful thinking. Business Insider picked up on an analyst's note written by James Kisner from Jefferies & Company to cable technology company Arris, in which he refers to an Apple TV set being "imminent".

Our discussions with industry contacts suggest that at least one major N American MSO [multiple system operator] is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network. We believe this potentially suggests an imminent launch of the Apple TV."


Now, before we all get too excited about the arrival of the mythical device being just around the corner, let's just remind ourselves that a year ago - almost to the day - an analyst note from Jefferies indicated that Apple's new HDTV would be going into production in February 2012, ahead of a launch in the middle of this year. And if you're starting to feel a sense of déjà vu here, let's also remember that an analyst note from Jefferies in August 2012 stated that the Apple "iTV" was already in full production.

Still, if you say something enough times, perhaps the law of averages will make you right in the end.

Source: Business Insider | Image via Apple

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19 Comments

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This is the stupidest idea since the invention of the micro-printer. Knowing Apple and how they love to sell stuff at ridiculous high prices, I bet you anything it will be a 46" Retina display TV with Apple TV integrated at a cost of $3,000 or more. Right now you can get a Vizio 60" LED TV for $568.00. Throw an Apple TV unit in there and it becomes $668.00, so I don't think so Apple. Good luck trying to convince people to buy your expensive TV.

You can assume it shouldn't be called iTV in the UK - however I wouldn't be surprised if they did try and call it iTV and another "iCase" ended up in court.

i actually hope they bring out an amazing hdtv and maintain the same outstanding customer service and warrenty/repair/replacement service that they offer their other devices, for their tvs. the industry right now has horrendous service and support with regards to tvs, just absolutely atrocious. i hope apple can change that.

linsook said,
i actually hope they bring out an amazing hdtv and maintain the same outstanding customer service and warrenty/repair/replacement service that they offer their other devices, for their tvs. the industry right now has horrendous service and support with regards to tvs, just absolutely atrocious. i hope apple can change that.

If Apple bring out a device it will be high-end... many high end manufacturers have okay service and support.

ILikeTobacco said,
They would work at any ratio. Streamed my iPad to my tv plenty of times. Just adds black bars.

Yes, everyone loves black bars...

oliver182 said,

Yes, everyone loves black bars...

Either you are a natural born apple apologizer or that thing albert Einstein said that's infinite... either way... black bars means that it does not work on any ratio.

oliver182 said,

Yes, everyone loves black bars...


It's not a huge issue, or people would be up in arms for what's happened with movies for decades.

nickcruz said,

Either you are a natural born apple apologizer or that thing albert Einstein said that's infinite... either way... black bars means that it does not work on any ratio.

I think your sarcasm detector is broken...Welcome to the internet " that thing Albert Einstein said that's infinite".

"black bars means that it does not work on any ratio"

Thanks Sherlock....

Edited by oliver182, Nov 16 2012, 4:37pm :

trip21 said,
So soon Apple will be claiming they invented television like everything else.....
Reinvented.. if your going to be a troll, at least don't misquote or take out of context.

ILikeTobacco said,
Reinvented.. if your going to be a troll, at least don't misquote or take out of context.

Apparently they invented the rectangle with rounded corners so my initial statement is accurate.

trip21 said,

Apparently they invented the rectangle with rounded corners so my initial statement is accurate.

Except for the part where you are taking the patient out of context. Good job though.

ILikeTobacco said,
Reinvented.. if your going to be a troll, at least don't misquote or take out of context.

Well, you failed in this regard a few times too. Quite horribly I might add.

Can someone clarify how a new device on some companies broadband data network means there is going to be an Apple TV. Because that is definitely not what I would predict with the given information.