Apple stimulates religious response in the brain

Scientists working on a BBC program in the United Kingdom that has been investigating various brands effects on consumers, has claimed that the Apple brand works directly on the parts of our brain that deal with religion.

According to Crave, the program which was first shown on BBC Three in the UK last night is entitled “Secrets of the Superbrands” and has presenter Alex Riley investigating the appeal of tech brands such as Nokia, Apple, Google and Microsoft.

The show asked people to air their views on what Apple would be like if they were a person rather than a company. The answers were wide-ranging from the usual “Spoilt…kind of snobby” to “the sort of person who might invite you to their birthday party, but when you got there you'd be doing everything they wanted to”

The interesting part came later on, when World of Apple blogger, Alex Brooks, was placed into an MRI machine. The machine scanned his brain while showing him pictures and photos of Apple based products, when doing so, there was a large increase in activity shown in the visual center of his brain.

His scans were then compared to those of various religion fans, where the neuroscientists noted very similar effects. This left them to state that Apple products can stimulate the brains religious responses, something that will please many people who have said that Apple can often be described as a “cult”.

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58 Comments

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+1 that coudent have said it better.
if apple allowed there uses to add more memory to the iphone/pad/pod maby just maby
they would have a prduct worth paying for.

When somebody buys a product, more expensive than the competition, that is flawed by design, that consistently has reception problems or overheating just because the company sacrifices function for form, a product that is not upgradable in any way and lacks features and then the next year the add the missing hardware parts and call it version two and people do long lines to buy it again, and will buy any new product the company produces even if they don't need it, well... that's religion.

"[...] works directly on the parts of our brain that deal with religion"

No. A large set of information that covers a wide variety of topics and feelings isn't reserved to a part of your brain that deals strictly with subject matter we classify as religion.

I think of the positive side to this... Maybe some religious people can replace their mythology with Apple and maybe one day Apple will fail and maybe they will see that religions are not needed.

zeke009 said,
As a non-Apple customer, I guess this makes me an atheist.

No it makes you agnostic... not being a Christian does not make you an Athiest... as you could be a member of "another" religion!

sialivi said,
Does this mean the reason I despise Apple is because I'm an atheist?

Well actually even atheist when get stimulation in that area can say "yes" to the question of "do you believe in god"...therefore, it only means for you that the right Apple product for you is not in the market yet...but it will.

Apple - associates to "Quazzy Computing" for me in the first place, and to good timeless design (on the positive side) in the second place.

It's actually a part of the Divine Plan of Jobs - to present hard, scientific evidence that Apple qualifies as a religious institution and therefore must be exempt from paying taxes.

xpclient said,
Wonder that "Microsoft" stimulates?

what'd you just say? my brain's memory system just rebooted after a crash </sarcasm>

neufuse said,
what'd you just say? my brain's memory system just rebooted after a crash </sarcasm>

That's indicative of a hardware problem, the software is fine. Time to get back on your meds. shim the software to avoid the bad hardware bits.

neufuse said,

what'd you just say? my brain's memory system just rebooted after a crash </sarcasm>

lmao nice

Sig Worthy!

dotf said,

That's indicative of a hardware problem, the software is fine. Time to get back on your meds. shim the software to avoid the bad hardware bits.


*THUMBS UP*
I would upvote this reply if I could

PlogCF said,


I'm a Microsoft fan, but I have to admit that that was kinda funny, lol.

Same. It was pretty funny

Sigmatic.Minor said,

An MRI wouldn't remove his tinfoil hat - foil isn't magnetic

While tinfoil... or well, technically aluminum foil isn't ferromagnetic, it can still be affected by a magnetic field like the one you would get in an MRI... it could overheat or be repelled, that really depends on the circumstances, no doubt, but still... I don't believe burns to the head are worth it.

http://www.nytimes.com/2009/03/06/health/policy/06mri.html

ahhell said,
So basically Apple fanboy zealots are, in fact, zealots.

SHOCKING.

Let's just hope they do not embark on any crusades/jihads anytime soon.

I watched this program last night and it really made me think, it is like that Derren Brown TV show (Miracles for Sale) where they drum up people to be in a susceptable state (i.e. before a store opening with all the chearing and high-fives).

As much as I dislike Apple though, it is wrong saying that it triggers a religious response, there is no evidence to state that the area of the brain that was highlighted is associated with religion. It is probably some kind of brand loyalty or excitement experienced when Apple products are seen.

However I do feel like Apple is a cult, and the fanboys are in a league of their own.

Arpit said,
Our Steve in Cupertino... ... ...Amen.

Thy A5 come, thy will be done: on earth as in cupertino. Give us this iPad our daily app....

neufuse said,

Thy A5 come, thy will be done: on earth as in cupertino. Give us this iPad our daily app....



+1 You made me laugh, LOL.

And this can't be applied to anyone with an extreme affection (or whatever you want to call it) for anything else? This is strictly limited to religious people and certain Apple users?

.Neo said,
And this can't be applied to anyone with an extreme affection (or whatever you want to call it) for anything else? This is strictly limited to religious people and certain Apple users?

It's not that simple and that's why can't be stated in vague terms! It's very well scientifically proven now that different parts of brain trigger different kinds of emotions......as to this situation, love for apple's products can't be equated with love shown for human beings.... as much as love shown for a certain religeon can't be equated with love shown for a human being....because in both the cases - apple and religeon following, another very strong emotion seem to be involved - faith and belief!

.Neo said,
And this can't be applied to anyone with an extreme affection (or whatever you want to call it) for anything else? This is strictly limited to religious people and certain Apple users?

I wonder,,, If you put the general concept of a PC or a PS3/XBOX360 in there you might get the same results.

(This is what I think)

Is anybody honestly surprised by this? It seems to be selection bias but perhaps they could get MG Seigler from techcrunch in that MRI machine.

northerngeek said,
Is anybody honestly surprised by this? It seems to be selection bias but perhaps they could get MG Seigler from techcrunch in that MRI machine.

+1 for MG Seigler....****ing loled.

northerngeek said,
Is anybody honestly surprised by this? It seems to be selection bias but perhaps they could get MG Seigler from techcrunch in that MRI machine.

HAHA! Good call!

GS:mac

northerngeek said,
Is anybody honestly surprised by this? It seems to be selection bias but perhaps they could get MG Seigler from techcrunch in that MRI machine.

That's why even being an Apple costumer (Macbook Pro 2011 and iPhone 4), I will always think that most of Apple's userbase is pathetic. The article is surprising and gives names merely for our intuition with some scientific proofs.