Bing now powering Yahoo! searches in US and Canada

Today Yahoo! and Bing have announced that the transition to Bing powering Yahoo! Search is now complete. When searching with Yahoo! in the United States or Canada (English) you will see a “powered by Bing” notification at the bottom of the listing and will appear on all web, image and video searches on both desktop and mobile devices.

Shashi Seth, Senior Vice President of Yahoo! Search Products announced on the Yahoo! Search blog that Microsoft’s Bing backend is now powering Yahoo! search results and said that he was “proud to announce that the transition of organic search between Yahoo! and Microsoft is complete”; he also encourages readers to read the Bing blog post regarding the issue. Organic search means none paid searches.

Satya Nadella, Senior Vice President of Microsoft’s Online Services Division, said that they are continuing to migrate to adCenter and “are optimistic about completing this phase later this fall” and hope that the work they are doing on the transition doesn’t affect advertisers over the holiday period.

The Search Alliance, made up of both companies, were keen to point out that they will now be hard at work on bring the Bing powered results to more markets and for different languages.

It was only a week ago that Yahoo! announced that the two companies were starting to make the transition from Yahoo!’s backend systems to Microsoft’s so it comes as a slight surprise that the number two and three search engines have completed this transition so quickly.

This completion of the transition to Bing powering Yahoo! might take some time to be observed within market share. However Bing should now provide better, more accurate results as it is hoped the search platform will now have critical mass allowing the search algorithms to really work to their maximum potential. This news should also mean that Microsoft is now the number two search engine, only behind Google by about 30% of the search market; the Search Alliance has some way to go yet.

Report a problem with article
Previous Story

Updated: Firefox 4 Beta 4 Lands

Next Story

Samsung Galaxy Tab shown off in official video teaser

17 Comments

Commenting is disabled on this article.

"When searching with Yahoo! in the United States or Canada (English) you will see a “powered by Bing"

Typical Microsoft... US and Canada and thats it...

warr said,
who cares what it is powered by. powered by bing doesn't mean it's better than google search.

Really? Because Google seems to turn up a lot more garbage for me. For example I'll search for a term and click on one of the results and get "This term only appears in links pointing to this page". How on earth is that useful? It's not, it's just a completely irrelevant result that has not one thing to do with what I'm searching for. Bing on the other hand doesn't seem to do that.

Google seems to also turn up a lot more fake results from scammers and stuff like that. If you're going to say one is better than the other you really need something to back that up with other than brand loyalty. Now in some cases Google does turn up results that Bing misses, and sometimes the opposite. From what I've seen Bing is just as good and in some ways better.

Comparing them side by side with the exact same search term I see one difference already. Bing is inserting text advertisements in between the results and Yahoo is not (it does add them also but they're at the very top and bottom of the page and in yellow boxes so they're easier to ignore).

I've always thought that having them mixed right into the search results the way Bing (and Google) does is unacceptable though. Also so far the results for Google have almost been the same as Bing's.

Funny how "powered by Bing" isn't very obvious on the page. Are they hoping Yahoo users don't notice, ease them in slowly so they can't use an automatic excuse because it's MS. It will be good for MS to get more search queries, must improve their results a lot faster with a bigger user base.

And yet MS complains when Yahoo Japan is powered by Google.
(This was that deal where MS paid Yahoo $$$ to be there search engine).

etempest said,
And yet MS complains when Yahoo Japan is powered by Google.
(This was that deal where MS paid Yahoo $$ to be there search engine).

There's a difference though, Google is nearly a monopoly already and combining with Yahoo in Japan pretty much gives them that entire market.

Ehh. I still use Google. I'v tried Bing (Set it as Omnibar search and homepage) but when searching the results where not as easy to find and get through as Google. But at least it's more publicity and stuff for MS.

Neoauld said,

not quite as relevant as googles im afraid

I can't find anything on Google anymore; Google is officially broke for me, been using Yahoo! Search more and more and actually liking it to be honest.

Mike Frett said,

I can't find anything on Google anymore; Google is officially broke for me, been using Yahoo! Search more and more and actually liking it to be honest.

Same thing happens to me...