Blu-ray pips gaming as main motive when buying a PS3

A report published by research company Nielsen claims that the main motive for consumers buying a PlayStation 3 is its Blu-ray capabilities, rather than gaming, although only by a small amount, Neowin has discovered via TechRadar. The study also found, perhaps surprisingly, that purchasing the system for a specific game ranked lowest amongst consumers.

Using the recent release of PS3 exclusive God of War III, the researchers set out to find out whether the game would, as often expected for exclusives, help drive sales of the console. Over 700 gamers, who did not own a PS3 but were definitely interested in buying one, were interviewed during the course of a three week period that spanned across the game's release date.

While "the library of games available" was overall ranked third by the gamers interviewed, with 62 percent of respondents citing it as a motive for purchasing the console, Blu-ray was found to be the biggest motivator, with 65 percent choosing it as one of their top reasons for considering the PS3. Price was found to be the second most important factor, with 63 percent choosing "recent price reduction has put the system in my price range".

Image Credit: Nielsen

Purchasing the PS3 for a specific game was ranked lowest, with just 12 percent ranking it in their top five. However, out of those gamers considering buying the system for a specific title, 33 percent chose God of War III out of a selection of 20 games. None of the other games, which included Call of Duty: Modern Warfare 2, Gran Turismo 5, LittleBigPlanet and Heavy Rain, broke past the 13 percent mark.

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I bought PS3 primarily for games. Then I heard issues with XBOX 360 such as Red Ring and over heating and all those crappy things. Secondly, I don't like Microsoft Hardware segment. I bought my PS3 in year 2007. So I got is fairly long time back. But I will admit, I liked watching Avatar on PS3 with Blu Ray and my 52" 1080p Samsung TV with Panasonic Home theater is awesome combination.

And so history repeats itself - the main reason people bought the PS2, in the early days, was because it was, at the time, a reasonably priced DVD player.

Shiranui said,
And so history repeats itself - the main reason people bought the PS2, in the early days, was because it was, at the time, a reasonably priced DVD player.

And no doubt kept for the games, as the numbers had shown.

If they set that up as a question, with those as the options and a 1-5 ranking system they're going to get pretty damn useless results.

This is just proof that poor market research isn't worth ****.

"The recent price reduction put it in my price range"

What's that? People buy things because they have money for it? With no reason to use it?

I used to have ps1 and then ps2, after that I got myself an Xbox360. I think it has a better experience than the ps3 when it come to games, even if the game is both available on both consoles.

I am perfectly aware that the future is with the blue-ray, even so I went with the xbox360.

SK[ said,]Blu-ray was a big reason I went for the PS3. Much like DVD on the PS2.
For me Blu-Ray wasn't even considered. I bought my PS3 for one reason only, for the vaporware* known as GT5 Blu-Ray was just an added bonus thrown in but while I've been patiently waiting, been enjoying games such as MGS4, Uncharted 1 & 2

* Well GT5 isn't actually vaporware...yet, but if they delay it any longer it'll be soon joining the ranks of DNF

I got my PS3 because I wanted to play Metal Gear Solid 4, Final Fantasy XIII series and Grand Turismo 5. But being able to playback blu-ray movies was a nice bonus.

I'd assume most people bought it either for games or games/blu-ray. It would be silly to buy it as a standalone blu-ray player.

Lamp Post said,
I got my PS3 because I wanted to play Metal Gear Solid 4, Final Fantasy XIII series and Grand Turismo 5. But being able to playback blu-ray movies was a nice bonus.

I'd assume most people bought it either for games or games/blu-ray. It would be silly to buy it as a standalone blu-ray player.

lol if GT5 is ever released...and y buy a PS3 samsung do a sub £100 Blu-ray player...if (from that report) peoples motivation is to watch movies...buy that rather than spending the extra £150 or so on the PS3

Edited by philcruicks, May 18 2010, 6:18pm :

What's the point in buying an expensive PS3 games console only for playing movies on Blu-Ray Disc,
when decent standalone Blu-Ray Disc players can now be had for half the price of a PS3 or less?

DJGM said,
What's the point in buying an expensive PS3 games console only for playing movies on Blu-Ray Disc,
when decent standalone Blu-Ray Disc players can now be had for half the price of a PS3 or less?
You get a good bluray player plus a game console

Rudy said,
You get a good bluray player plus a game console

Plus a perfect multimedia devices that can stream everything that's in your computer with a lot of codecs. You can play with it, but i'm sure you prefer playing games with your Blu-Ray Disc Players.

DJGM said,
What's the point in buying an expensive PS3 games console only for playing movies on Blu-Ray Disc, when decent standalone Blu-Ray Disc players can now be had for half the price of a PS3 or less?
At first the PS3 was cheaper than the first Blu-Ray players by a large margin.

DJGM said,
What's the point in buying an expensive PS3 games console only for playing movies on Blu-Ray Disc,
when decent standalone Blu-Ray Disc players can now be had for half the price of a PS3 or less?

PS3 has proven compatibily & upgrades. Recall all the Blu-ray players that didn't make the 1.0 to 1.1 jump? Hell, Manu don't play all discs still

thommcg said,

edit - stupid iPod typos!

PS3 has proven compatibility & upgrades. Recall all the Blu-ray players that didn't make the 1.0 to 1.1 jump? Hell, many don't play all discs still

thommcg said,

PS3 has proven compatibily & upgrades. Recall all the Blu-ray players that didn't make the 1.0 to 1.1 jump? Hell, Manu don't play all discs still


Blame that on the fact that Blu-Ray wasn't (and still isn't) a finalised standard. It's hardly the fault of the players if Sony and the rest of the BDA keep moving the goalposts. HD-DVD was the consumer choice, but Blu-Ray had more big bucks behind it, and the PS3.

As long as there's no fixed standard, and Sony keep adding new stuff to the format, you're going to have disc compatibility issues. Lets face it though, as the main company behind Blu-Ray, they have a bit of a head-start when it comes to updating their players

Edited by Ryster, May 18 2010, 9:19pm :

Still posting misinformation after the death of HD DVD 2 years ago???

There's a difference between "finalized" and "evolving". ALL Blu-ray players from day one will play ALL discs. Was DVD "unfinished" since a lot of players couldn't play DTS or InterActual content???

Speaking of specs: HD DVD hit the wall immediately, with discs at capacity less than a year after launch. You think they would have been able to add 3-D? It didn't even have enough capacity and bandwidth for lossless audio on most titles!

You keep saying "Sony" format. Sony is part of the BDA: a consortium of many, many companies. With PANASONIC having more intellectual property in Blu-ray than ANY ONE ELSE. More than Sony. More than Pioneer and Philips, the other companies that came together to form the Blu-ray standard. It isn't a hardware/software monopoly like Toshiba/Microsoft were.

HD DVD the consumer choice? Oh.My.Lord. This kind of post when the whole HD DVD fiasco was exposed for the crock it was. Blu-ray had "big bucks"? Well, maybe because pretty much *everyone* except Toshiba was supporting it. At least the BDA didn't have to pay off studios like Paramount and DreamWorks were. And don't say Warner was: Time-Warner is a public company and earnings (and where they came from) have to be reported. Nothing of the sort for T-W.

I remember these kinds of posts on Neowin during the format war, when certain people would post things like this and make personal attacks on me for daring to disagree. Well, history proved them wrong.

Mike Brown said,
"What's the advantage over DVD?"
"Films are in high definition!"
"Oh sweet, what else?"
"Uhh..."

Higher prices. It takes 2 minutes from power off to the main feature. You have to connect your blu-ray player to the internet and watch content that we could have put on the disc but didn't want to. You need to buy new cables every time they update the HDMI standard. Your player can become useless if someone else hacks their player and you have the same model.

Mike Brown said,
"What's the advantage over DVD?"
"Films are in high definition!"
"Oh sweet, what else?"
"Uhh..."

That's usually all it takes. If you have a large-screen HDTV, you really need high-def to take advantage of it, and that's where Blu-ray comes in.

Warner Brothers is even doing a "DVD2Blu" upgrade program. Your old DVD+$5 = new Blu-ray version of the movie.

I don't have a ton of DVDs. My VHS collection is probably as big as my DVD collection (and certainly bigger than my *Betamax* collection LOL), but all my movie purchases from now on will be Blu-ray.

opensuse said,

Higher prices. It takes 2 minutes from power off to the main feature. You have to connect your blu-ray player to the internet and watch content that we could have put on the disc but didn't want to. You need to buy new cables every time they update the HDMI standard. Your player can become useless if someone else hacks their player and you have the same model.

generalise much?

I bought mine to play games, but then I found out about the awesome media server capabilities and bluray. So I mostly use it for watching movies nowadays.

So far there's no PS3 games that would make me want to buy one...3D dot hero (is that the right name?) almost is though

boumboqc said,

This is really the most "non" funny things that happened in here for like 5 years.

Wow, you really are a barrel of laughs.

boumboqc said,

This is really the most "non" funny things that happened in here for like 5 years.


No my friend, that would be you

boumboqc said,

This is really the most "non" funny things that happened in here for like 5 years.

It's not trying to be top grade comedy or trying to take itself seriously, so don't act as such.