Dell goes back to its startup roots with new advertisement

In October, Dell reverted back to being a privately run company, thanks in part to a $2 billion investment from Microsoft. This week, Dell started a new and somewhat unusual TV ad campaign, titled "Beginnings", that is devoid of its desktop, notebook or tablet products. Indeed, there's not a PC to be found in the 61 second commercial.

Instead, the ad, posted on YouTube, makes the point that Dell was a startup like other businesses like TripAdvisor, Shutterfly and more that had humble beginnings.  The commercial reminds us that founder Michael Dell started the company in his dorm room in 1984 while he was a student at the University of Texas at Austin. The idea is that now that Dell has gone private again, it will have more freedom to try new things, like a startup company does, without the requirement of also pleasing lots of stockholders.

It remains to be seen if the commercial will get Dell's point across, but at least their ad is different than the norm. It certainly is worlds away from the commercials that featured "Steve" trying to get mothers to buy Dell computers.

Source: Dell on YouTube

Report a problem with article
Previous Story

Windows Store begins 2014 with over 142,000 apps

Next Story

4.6 million Snapchat accounts exposed via known exploit

9 Comments

Commenting is disabled on this article.

Looking forward to seeing more products from them. Their Venue 8 is a really nice unit. They just need to work on their sales support; it's awful here in Australia

Great ad. Hope to see the Texas-based company making a comeback. Their latest consumer stuff has been improving, but it still needs to go farther.

I also am rooting for Dell. I will admit my experience with them hardware wise and not support has been up and down. Great experience with their business line like the Optiplex line which so far the 3 I have worked with have been great. Latitude, etc.

The problem has been with the consumer side. I got hooked into a Studio 1525 mostly because of the blue cover. Love blue and that should not be why I got it. Turned out to be a dud. Other consumer lines I had or worked with really were bad

I did love my Dell DJ. Was solid for me and recently me and my wife got the Dell Venue Pro 8 for $99.99. The steal of all Tablets this X-mas season. Wow I love this tablet and what it can do. This gives me hope for Dell and the reason I am pulling for them.

Still feel for the "Dell dude". On his way to sign a new contract that was reportedly worth a couple million to do more commercials and gets busted with a little weed and it was all over.

They are restructuring the company and trying to renew the Dell Name. Which is very important for a computer manufacture because many consumers buy or don't buy a computer just because of the brand name. Consumers will generalize all Dell computers the same. Dell was a great name in the 90's, but in the past decade the name brand has fallen and gets a bad rap sheet anymore.

I hope they do good now since they are not public anymore but for me I had been HP fanboy and then I got Gateway. But I like desktop and will prefer it to build my own this time.