Delta to allow passengers to book flights through Facebook

Airlines such as Virgin and Jetblue are known for their savvy use of social media, and although all major airlines have jumped on the Twitter bandwagon for promotions, Delta will be the first to offer booking flights through Facebook.

Delta has launched its "Ticket Window" implementation on the social networking giant that will allow travelers to book their flight directly from the app. Delta isn't limiting "Ticket Window" just to Facebook however, as it plans to expand into banner advertisements and other websites, all with direct booking.

Delta and other major airlines have been a little slower on the social media train(flight) than others such as Virgin, Jetblue, Southwest and Westjet. These "discount" airlines have been noted for their innovation for some time so although unsurprising, it is refreshing to see the major players finally catching up. Delta is also taking a page out of Air Canada's playbook and implementing website and kiosk changes as well as an iPhone application that will support electronic boarding passes.

If you have never used an EBP, it is as simple as a barcode displayed on your phone (sent in an SMS) and then shown to a reader at check in. Although not available everywhere, Canadian cities like Toronto (via Air Canada) and many American cities have been utilizing the technology for some time. Delta, and others, are now only streamlining the entire process into simple one step applications, which is a definite plus for frequent fliers.

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30 Comments

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I'm just going to add this to the increasingly long list of stupid things I don't understand. I'd wager Delta would see happier customers if they stopped charging $25 for your first checked bag in N.A. flights...

the idea is wonderful as social and online media is becoming increasingly important but im so sure that this is gonna be the best way to do it..security, especially online content needs to be protected and my concern stems from the fact that unless Delta has full control on this application, FB security risks may allow for fraud or other issues to happen..

G-Rod said,
the idea is wonderful as social and online media is becoming increasingly important but im so sure that this is gonna be the best way to do it..security, especially online content needs to be protected and my concern stems from the fact that unless Delta has full control on this application, FB security risks may allow for fraud or other issues to happen..

Wonderful idea? Are they going to get me a reduced fare or upgraded seat or faster boarding? And to get that what does FB want in return?? This idea defies common sense and ranks right up there with the XFL.

perochan said,
wow, people are getting lazier and lazier....... what now, 10 years later we can book flight using our genitals?

You're not already? I booked my flight on the now defunct Hooters Air that way... Just point and go

Panda X said,
I don't get it. How hard is it to just go to their site? Also why Facebook? Isn't it a socializing site?
My thoughts exactly. When I want to book a flight, my first thought isn't "Oh, I'll go to Facebook".

cpu said,
Well. Because FB tries to replace Internet, it's a time to build a social network inside of FB.

make it for college students only plz

OMG would you trust FB to handle booking flights with your information. They don't actually have a good reputation when it comes to security.

Jonessie said,
OMG would you trust FB to handle booking flights with your information. They don't actually have a good reputation when it comes to security.

I definitely would not trust FB. Plus this goes back to the whole, "Hey everyone look I am going to be away from my home during these dates. Come rob me."

Cant trust anyone these days.

Edit: this is the skeptic in me talking.

Jonessie said,
OMG would you trust FB to handle booking flights with your information. They don't actually have a good reputation when it comes to security.

The info will be handled by Delta, not FB. When you give information to a third party app developer on FB, it is the developer, not the site's admins that have access to that information.

neufuse said,
Wall Post: Neufuse just booked a flight on Delta to Hawaii with two connections in Denver and Las Vegas!

Wall Post: Neufuse just booked a flight on Delta to Hawaii with two connections in Denver and Las Vegas! (Click here to book a seat next to him!)

DonC said,

Wall Post: Neufuse just booked a flight on Delta to Hawaii with two connections in Denver and Las Vegas! (Click here to book a seat next to him!)

Wall Post: Neufuse just booked a flight on Delta to Hawaii with two connections in Denver and Las Vegas! (Click here to book a seat next to him!) Comment · Like

PaulCabby said,

Wall Post: Neufuse just booked a flight on Delta to Hawaii with two connections in Denver and Las Vegas! (Click here to book a seat next to him!) Comment · Like


Ha ha! You win.

ec4912 said,

Ha ha! You win.

no someday it will be "You and 10 others you know are flying on the same day!" [pictures of friends here in a row]

techbeck said,
With all the FB security issues....this is going to be a mistake. I will never book a flight this way.

No third parties will have access to booking information from the application, most of this crap is just scaremongering. All of your orders will still be processed with the same level of security as their own site will offer.

techbeck said,
With all the FB security issues....this is going to be a mistake. I will never book a flight this way.

I'd worry about other people booking a flight using your account...

Firethorne said,

I'd worry about other people booking a flight using your account...


You probably still need to provide credit card information (free ticket anyone? ) and travel identification (for int'l flights)...

Firethorne said,

I'd worry about other people booking a flight using your account...


and then what? you cant get into the airplane without a to your name.

techbeck said,
With all the FB security issues....this is going to be a mistake. I will never book a flight this way.

My sentiments exactly!!

Although I'll never use Facebook anyway.