EA CEO: PS4 and Xbox One will face living room challenges by Google and Apple

Sony's PlayStation 4 and Microsoft's Xbox One may be riding high at the moment on hype, publicity and blow out launch sales for those consoles, but will they have to face some unexpected competition in the near future? That's what Electronic Arts CEO Andrew Wilson believes will happen.

Gamesindustry.biz reports that Wilson, in an address this week at the Credit Suisse 2013 Technology Conference, stated that both the PS4 and the Xbox One have a good chance "to build a strong following and a strong install base" and offer consumers a broad entertainment platform that extends beyond just games.

However, Wilson thinks that living room space won't have just Sony and Microsoft competing for a home owner's TV and gaming needs. He said:

I think that three years from now, four years from now, they're going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience.

Google tried and failed to enter that space with its Google TV platform but has recently achieved more success with its $35 Chromecast streaming video dongle. Apple has sold the Apple TV set-top box for several years without much fanfare but the company has hinted for some time it is working on a bigger push into the television space.

EA fully supports the PS4 and Xbox One; both consoles included several launch games from the publisher. Wilson did say that might not be the case in five years, and joked that EA could release games in the future that use a hologram projected from below a living room floor.

Source: GamesIndustry.biz | Image via EA

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Well, I think it's actually going to be the other way around. People assume that Google and Apple are just going to get in there and start dominating, nah, that's not going to happen. They'll be "failures" before they become successes (as proven with Google).

I don't see that happening. There are tons of $50 streaming boxes already that have no monthly fee. There just isn't much profit in those.

I think microsoft nailed it with a comprehensive solution, although still far from perfect but everyone else will follow MS lead. PS4 is a great gaming console and chromecast is an affordable streaming dungle but none is offering what ms is offering with kinect and TV integration

these people that think apple and google can never fail conveniently forget how often these companies have failed after their one trick pony wonders couldn't be replicated. like all companies, they can't always win and never will dominate everything. google doesn't get social, apple doesn't get mass low income markets, Microsoft doesn't get mobile, and facebook doesn't get search. To think that just because you slap a google/apple logo then it is an instant success it would to deny plus, wave, buzz, and most google properties fluke, and it also overlooks mobile.me, apple maps, apple tv, and other fiascos.

instagram, snap chat, twitter, pinterest, all were missed by google and apple showing both companies are too big and too slow to react and are being out-innovated by smaller companies which are the new googles and new apples for the next decade. the next big thing will not have a google or apple logo.

What a genius.

Anyone thinks Apple will stand still with its AppleTV looking at Microsoft (and Sony) invade the living room.
I am still puzzled with the fact that Apple did not yet release a game controller for its AppleTV and offer games specifically developed for it.

TheCyberKnight said,
What a genius.

Anyone thinks Apple will stand still with its AppleTV looking at Microsoft (and Sony) invade the living room.
I am still puzzled with the fact that Apple did not yet release a game controller for its AppleTV and offer games specifically developed for it.


You compare iOS and Android games to PS4/XB1 games?

-adrian- said,
So tell me what would stop android from playing a console game?

Well lets see, all games need to be re compiled and adjusted?

great - and if they are coded on whatever engine for android - where is the problem. you don't get the difference between the game software and the operation system I guess

Might be so but lets not have the impression that the two might not innovate. OK maybe Sony stopped innovating on the PS4.

I've learned to never say never! I would agree that years from now, the "living room" experience will be much different, with a variety of players.

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