EA CEO: PS4 and Xbox One will face living room challenges by Google and Apple

Sony's PlayStation 4 and Microsoft's Xbox One may be riding high at the moment on hype, publicity and blow out launch sales for those consoles, but will they have to face some unexpected competition in the near future? That's what Electronic Arts CEO Andrew Wilson believes will happen.

Gamesindustry.biz reports that Wilson, in an address this week at the Credit Suisse 2013 Technology Conference, stated that both the PS4 and the Xbox One have a good chance "to build a strong following and a strong install base" and offer consumers a broad entertainment platform that extends beyond just games.

However, Wilson thinks that living room space won't have just Sony and Microsoft competing for a home owner's TV and gaming needs. He said:

I think that three years from now, four years from now, they're going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience.

Google tried and failed to enter that space with its Google TV platform but has recently achieved more success with its $35 Chromecast streaming video dongle. Apple has sold the Apple TV set-top box for several years without much fanfare but the company has hinted for some time it is working on a bigger push into the television space.

EA fully supports the PS4 and Xbox One; both consoles included several launch games from the publisher. Wilson did say that might not be the case in five years, and joked that EA could release games in the future that use a hologram projected from below a living room floor.

Source: GamesIndustry.biz | Image via EA

Report a problem with article
Previous Story

Valve joins Linux Foundation as part of its SteamOS push

Next Story

Windows Store paid game downloads jump 34% in November

37 Comments

Commenting is disabled on this article.

I've learned to never say never! I would agree that years from now, the "living room" experience will be much different, with a variety of players.

Might be so but lets not have the impression that the two might not innovate. OK maybe Sony stopped innovating on the PS4.

What a genius.

Anyone thinks Apple will stand still with its AppleTV looking at Microsoft (and Sony) invade the living room.
I am still puzzled with the fact that Apple did not yet release a game controller for its AppleTV and offer games specifically developed for it.

TheCyberKnight said,
What a genius.

Anyone thinks Apple will stand still with its AppleTV looking at Microsoft (and Sony) invade the living room.
I am still puzzled with the fact that Apple did not yet release a game controller for its AppleTV and offer games specifically developed for it.


You compare iOS and Android games to PS4/XB1 games?

-adrian- said,
So tell me what would stop android from playing a console game?

Well lets see, all games need to be re compiled and adjusted?

great - and if they are coded on whatever engine for android - where is the problem. you don't get the difference between the game software and the operation system I guess

these people that think apple and google can never fail conveniently forget how often these companies have failed after their one trick pony wonders couldn't be replicated. like all companies, they can't always win and never will dominate everything. google doesn't get social, apple doesn't get mass low income markets, Microsoft doesn't get mobile, and facebook doesn't get search. To think that just because you slap a google/apple logo then it is an instant success it would to deny plus, wave, buzz, and most google properties fluke, and it also overlooks mobile.me, apple maps, apple tv, and other fiascos.

instagram, snap chat, twitter, pinterest, all were missed by google and apple showing both companies are too big and too slow to react and are being out-innovated by smaller companies which are the new googles and new apples for the next decade. the next big thing will not have a google or apple logo.

I think microsoft nailed it with a comprehensive solution, although still far from perfect but everyone else will follow MS lead. PS4 is a great gaming console and chromecast is an affordable streaming dungle but none is offering what ms is offering with kinect and TV integration

I don't see that happening. There are tons of $50 streaming boxes already that have no monthly fee. There just isn't much profit in those.

Well, I think it's actually going to be the other way around. People assume that Google and Apple are just going to get in there and start dominating, nah, that's not going to happen. They'll be "failures" before they become successes (as proven with Google).

One one end you have PS4 (its pure games mantra), on the other end Google & Apple (pure entertainment and 'lifestyle'), in the middle is MS. It will be interesting to see how all of them fair. Id bet on MS just because Google and Apple seem to have already tried this area and not done too well. Sony will be fine as there will always be a need for a gamer's machine.

Sure, maybe if people want to play "app" games. But there's obviously a huge market for people that appreciate realistic graphics. That's something that Google and Apple won't be able to break into.

Astra.Xtreme said,
Sure, maybe if people want to play "app" games. But there's obviously a huge market for people that appreciate realistic graphics. That's something that Google and Apple won't be able to break into.

Yeah I don't want to play Android or iOS games on my TV. I don't even play them on my phone or tablet.

They don't need realistic graphics for the 'hardcore' gamers for a Zumba app that people can use on their TV. Microsoft and Sony know they already have the 'hardcore' gamers and they want to get new people with other services beyond just games. Look at success of Zumbia Fitness World Party if there was just a simple app people can use on their TV or TV+mobile device combo would buy it. I can see Google and Apple going for the people who want entertainment services like that without a console.

Very true. I think that's a pretty small segment of the living room "gaming" market though. They won't ever be able to challenge the sales numbers of a COD or GTA game. There's plenty of money to be had, but I don't think Sony or Microsoft will feel "challenged" if Google or Apple try to step in.

Who's to say that Google and Apple can't get realistic games? The Xbox One and PS4 are basically just walled garden PCs now. Any company with enough money could just slap some PC components together, pay some game developers to support their system, and presto! you have a new gaming console. Even a company like Amazon could get into the game.

Astra.Xtreme said,
Sure, maybe if people want to play "app" games. But there's obviously a huge market for people that appreciate realistic graphics. That's something that Google and Apple won't be able to break into.

Not all about the games tho. Why buy a 400-500 dollar system to stream movies/tv when you can get a much cheaper device. Not everyone is a gamer. Plus, you just pay for the device and no fee. You need XBOX Live in order to use Netflix. Other devices, you do not.

Chugworth said,
Who's to say that Google and Apple can't get realistic games? The Xbox One and PS4 are basically just walled garden PCs now. Any company with enough money could just slap some PC components together, pay some game developers to support their system, and presto! you have a new gaming console. Even a company like Amazon could get into the game.

They could, but Sony and Microsoft have been in this market for over a decade and have formed the market around themselves, so for somebody else to break in and expect developers to port their games to another system/console would be a lot to ask. It would take many years of losses and poor sales for a new competitor to actually establish itself. I don't think Apple or Google would be willing to make that risky long term investment.

techbeck said,

Not all about the games tho. Why buy a 400-500 dollar system to stream movies/tv when you can get a much cheaper device. Not everyone is a gamer. Plus, you just pay for the device and no fee. You need XBOX Live in order to use Netflix. Other devices, you do not.

Apple TV, Roku, I think Google has something, etc etc have been on the market for years and years, but none of them are massively popular. I think what they're talking about in this article is something that would be a gaming console of some sort that would challenge Xbox and PS.