Elop would consider dumping Xbox and Bing if he becomes Microsoft CEO

Stephen Elop is no stranger to making controversial decisions that he feels is best for his company. When he took on the role of CEO at Nokia, he dumped Symbian and described it as a "burning platform" before shifting focus to Windows Phone.

Given that Nokia is now selling its devices business to Microsoft, and that Nokia is the largest Windows Phone vendor by some margin, some have called Elop a Trojan horse for Microsoft. Whether that is true or not, Elop is reportedly in the running to be CEO at Microsoft after Steve Ballmer retires and, according to Bloomberg, he is ready to shake things up.

It is being stated that Elop would consider dumping Bing and Xbox if he were to be given the reins at Microsoft. The thinking behind this position is apparently based in a desire to focus the company on its core competencies and remove the outlying business units that do not align with these core service lines.

Selling either of these divisions would be a huge change for Microsoft as they have poured billions of dollars into product development and marketing. Although Bing is not having much luck at making serious inroads against Google globally, Xbox has been a strong product for the company and has consistently sold well in the US.

It is no surprise that Bing is mentioned to be on the chopping block by Elop as that division has been a bottomless pit for the company's finances for years, as they have poured in huge amounts of cash in an effort to make in-roads against the Google search juggernaut. Bing has built a decent product but Google continues to dominate, and Microsoft, even with its link-up with Yahoo!, has struggled to dent Google's vast worldwide share of the search market.

If Elop's position has been accurately reported, he would not be alone; analysts have been saying that Microsoft should spin-off Bing and Xbox from the company to shed liabilities and returning focus back to its core products.

Elop is not the only individual in the running for the CEO position but he has long been rumored to be a front-runner for the job. Only time will tell who eventually gets the position but we shouldn’t have to wait too much longer.

Source: Bloomberg | Image via Nokia

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j2006 said,
Cutting off Windows and Office would be lol.... but ya these are really silly ideas.

HAHA, fair enough. As leveraged as the XBox and Bing brands are though, this would be like cutting the company off at the knees....

Yeah no thanks.... Xbox is too major for MS to let go. Bing is actually seeing major gains in the recent year thanks to people realizing Google's evilness (they just need to bring the same quality internationally, because it's only great in some countries). Also, now that it's baked into all it's products and services that's a no-no as well. So really, they should keep both.

Steven Sinofsky would make a very good CEO since he was apart of Microsoft since 1989, and ran the Windows division in 2009. Sinofsky headed the development of and release of the successful Windows 7.

trojan_market said,
He also was the head of windows who created windows 8 ( the most disastrous version of windows)

The only thing make Windows 8 a "disaster" is comments like these. Sinofsky was also the head of Office 2007, and WIndows 7, but no one seems to care about that. Why highlight accomplishments, when you can fling poo instead?

don't get me wrong I am not a troll, I am actually an MS dev. but windows 8 really was an absolute disconnect from windows 7. very poor help system, jumping between desktop UI and twin UI (modern UI) when lunching regular apps. underestimation of number of people using start menu. make the long story short, 8.1 should have been released instead of 8. windows 8 was a really good OS with a really really terrible UI and most users simply didn't know how to use it. even though on desktop side it was better than 7.

It wouldnt make any sense for elop to drop xbox (which wont happen) seeing as the x1 will be the entertainment hub of the house running modern UI, prolly be able to share stuff with the PC, tablet phone etc its there future of integrating systems into homes etc. As Lord of the Rings fans may like 1 OS to rule them all

First he have to go through Mr. Gate body because is he's dream's for the Xbox to become the all in one for all houses and he owned Microsoft.

Andrew Salvat said,
First he have to go through Mr. Gate body because is he's dream's for the Xbox to become the all in one for all houses and he owned Microsoft.

No need to be "Shakespearian"... At the end of the day the Board and the shareholders will decide what happens with HP: Walter Hewlett fought against her but at the end HP board and shareholders backed her and he lost.... Regrettably I would add.

bing is only being expanded to allow the platforms to compete in an area where as apple knows: you need to spend money to be on the map. and not just maps, but knowledge graphs.

>>It is being stated that Elop would consider dumping Bing and Xbox if he were to be given the reins at Microsoft. The thinking behind this position is apparently based in a desire to focus the company on its core competencies and remove the outlying business units that do not align with these core service lines.

I'm sure Bill Gates would be furious with that kind of mentality. I'm also sure Steve Ballmer would concur.

That's right, Neowin members. Besides discontinuing Xbox and shutting down Bing, rumor has it that he's going to abolish Metro and bring back the old Start menu as well.

this guy has no idea if he really intend to do that. pooped on Nokia and now wants to poop on Microsoft. I really hope he won't get elected as new CEO

I was campaigning for Elop and whilst there are valid business reasons considering spinning those units, I just don't think its the right decision for them so no dice elop. Need to find a new contender.

The fundamental questions should be: Is Microsoft going to focus on the business/enterprise arena or the consumer arena? One cannot do that using just one Operating System. There are plenty of user for both Microsoft (business/enterprise) and Apple (consumer) to be very successful. Remember...pigs get slaughtered; both on the farm and in the business world.

TsarNikky said,
The fundamental questions should be: Is Microsoft going to focus on the business/enterprise arena or the consumer arena? One cannot do that using just one Operating System. There are plenty of user for both Microsoft (business/enterprise) and Apple (consumer) to be very successful. Remember...pigs get slaughtered; both on the farm and in the business world.

Pigs?

I sure hope not! There is something I don't care for with elop and ballmer, I just don't know what it is.

I heard Bill gates is training the new ceo though. So everything should be fine with MS.

That would never happen...

Even if he did dump xbox...that would be the stupidest thing this guy ever did. Another company would grab the xbox market so fast it would make Microsoft's head spin.

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