Facebook to debut auto-playing video ads in feeds later this week

Facebook will start debuting video ads in users' news feeds for both the web and mobile versions this week. The company is expected to announce the change sometime on Tuesday. 

The cost of the 15-second ads will reportedly lie between $1m and $2.4m to run for a full day, depending on reach. The ads were originally scheduled to run in the summer but were postponed a number of times, with the latest pushback happening in October.

But now the day is apparently almost upon us, with the company and advertisers looking to cash in during the holiday season with the new "feature". It's not yet clear how the ads will work, with some sites suggesting they will only auto-play without sound if moused over.

Some people have already reported seeing the ads following a test performed by Facebook in the past couple of weeks on random accounts.

Source: CNET | Image: Facebook

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57 Comments

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Every time I hear anything about that site it's bad news. What a cesspool. I cleared out my account last month and they're definitely not going to draw me back in with this crap. Dropped like a bad habit, which it pretty much is.

Auto playing, yuck! Go ad block.

I do find it hilarious when I read people will switch to G+... Which is run by a company that is all about ads, haha. Got to love the logic.

Nimdock said,
Auto playing, yuck! Go ad block.

I do find it hilarious when I read people will switch to G+... Which is run by a company that is all about ads, haha. Got to love the logic.

There's a vast difference in the way ads can be handled. Auto playing video ads are not the way it should be done

Hoping they don't put adds in the FB Win8.1 App. I haven't touched the website since the app's first release.

Facebook will start debuting video ads in users' news feeds for both the web and mobile versions this week.

I think we can consider the Windows 8.1 app (which, lets face it, is for tablet use primarily) a "mobile version".

Mr. Hand said,
Based on all their previous ads, it won't be annoying. They're one of the few doing it right and not having the ads make the site unusable.

Have to agree. My only concern is if they play automatically on mobile devices when not on wifi. I purposely don't buy a big data package because I can be on wifi most of the time (which isn't something the resellers at AT&T like to hear) but videos could suck that up pretty quickly.

I would guess that there will probably be a setting buried somewhere in the menus that you can disable autoplay. I envision these ads being pretty similar to Instagram videos (ex. tap it to play it).

Sucktastic! Hopefully there is a way to block them. People's videos started playing randomly on my iphone when I pressed it by mistake. I just hope the ad's just don't start playing by themselves or do a Youtube thing and don't let you do anything else whille the ad is going.


Also, there goes more of my mobile bandwidth. Lovely.

That's laughable. People keep saying that every time facebook does anything, yet they keep growing. Also, Google? They make just about all of their money by serving ads. If they had even remotely as many active users actually frequenting G+ (and not just logged into things like youtube) they'd be serving up video ads too.

I find facebook less and less relevant anyways.
I read BS, it spread BS, it's optimized to show BS, the interface becomes BS.
There was a time facebook helped for instance some Arabic revolutions,
let me just say that this time is gone.

Jaxkesa said,

Try what?

Erm, perhaps the part that said daily facebook users were up 26% ? Or monthly active users up 23%. Or mobile monthly active users up 54%. Just guessing here. Doesn't seem like "more and more people no longer use Facebook" to me.

Another reason why I deleted my account 2 weeks ago. Facebook has become the new myspace - bloated bandwidth hogging pages and annoying auto playing ads.

68k said,

As long as they're Flash-based I'm happy.
HTML5 video is so inefficient and will not replace Flash.

Actually, although HTML5 video isn't fully implemented or complete yet, and it's still a bit flaky
in some ways, the long term plan is for HTML5 video to completely replace Flash video.

Adobe Crash Player needs to die a painful death. It's been a burden on the web for too long.

DJGM said,

Actually, although HTML5 video isn't fully implemented or complete yet, and it's still a bit flaky
in some ways, the long term plan is for HTML5 video to completely replace Flash video.

Adobe Crash Player needs to die a painful death. It's been a burden on the web for too long.
(Flash can easily be blocked! HTML5 video from my understanding can't.)

Now if all that Flash did was to simply play video, that might be an option in the short term. Unfortunately though, flash does much much more than simply play video in a window with basic controls.

FloatingFatMan said,
So, are they going to compensate users for the data used by these things? Lots of people still have caps, y'know.

Exactly the point i made on another forum.
Each and every ad is more than an annoyance, it can actually cost us money. Sites like Facebook need to come up with a better idea than the same old antiquated idea bought in with radio and continued with TV.

Mobius Enigma said,

Or a simple Adblock protection list in IE, no add-on necessary.


Maybe so, but Adblock Plus is much more flexible, and lets you also block other things on the fly.

DJGM said,

Maybe so, but Adblock Plus is much more flexible, and lets you also block other things on the fly.

The protection list is fairly flexible, as you can flip it on and off per site and on the fly, or even let it build its own protection based on how sites monitor information. It also works in the IE11 Modern version of the browser.

If you really need 'more' protection, you should be either using the Windows network level policy/firewall at the PC or block it or upstream on your router/gateway.

Side Note...
Windows inherently provides full application layer firewall filtering. It can be configured to block packet by packet or location based rules. You can fully and very granularly block anything in a contextual structure. The interface is designed for more advanced IT users, which is why most people don't realize it is available and what it is capable of monitoring/blocking. (Running additional plugins or network level monitoring software is just wasting CPU cycles.)

Here is an older (pre Win8) link on the functionality.
http://technet.microsoft.com/e...rary/cc732283(v=ws.10).aspx


TPreston said,
Or a secure gateway... Which will filter anything with a browser without any plugins

+1

This is essentially my response to every new ad they introduce. I really wouldn't mind unobtrusive ads for sites I like, but stuff like this calls for nuking all ads

Won't happen. I see girls glancing at Facebook on their phone every minute of every day.
I used to like Facebook but now it's the most anti-social social technology that exists.

Thats why the competition is good. google+ is strong competitor to facebook but without actual active users. If facebook move users to that edge people just simply move to another social network such as google+

trojan_market said,
Thats why the competition is good. google+ is strong competitor to facebook but without actual active users. If facebook move users to that edge people just simply move to another social network such as google+

A few little niggles and quirks aside, i actually prefer G+. However i mainly use Facebook to keep up with long lost friends and family that don't use G+.

It's more often than every 15 minutes buddy. Consider that the average show length is 19:45. It used to be 22 mins 7 years ago, 15 years ago 24 mins, and before that 26 min. Pretty soon it'll be half and half. Glad I don't waste any of my life watching ads. DVR > commercial stripper > NAS > XBMC.

Geezy said,
It's more often than every 15 minutes buddy. Consider that the average show length is 19:45. It used to be 22 mins 7 years ago, 15 years ago 24 mins, and before that 26 min. Pretty soon it'll be half and half. Glad I don't waste any of my life watching ads. DVR > commercial stripper > NAS > XBMC.

UK based here. every 15 mins of TV roughly = 3 mins of ads.