GameStop website to sell Xbox Live content

U.S. video game retailer GameStop has its tentacles wrapped pretty tightly around most of the video game industry, the exception being downloadable content sold after a title is released. That will all change early next year as GameStop revealed today. GameStop announced that it will expand its digital initiative by selling Xbox Live download codes on GameStop.com.

Once the feature launches, customers will be able to purchase download codes for Xbox Live content such as Xbox Live Arcade games and supplemental DLC for games. Customers will receive a confirmation code after purchasing content, along with instructions on how to download it.

Amazon cancelled a similar initiative earlier this year that had the online retailer selling downloadable Xbox Live codes, although the online retailer - like GameStop - still sells Microsoft Points that can be redeemed for Xbox Live content.

GameStop, which had fiscal 2009 revenues of over $9 billion, already sells full PC digital downloads on its website, as physical shelf space for PC games in stores continues to shrink. The retailer brings in much of its profits from the sale of used disc-based video games, and gradually has been making the transition from physical to digital business models.

"Coming soon," was the only answer as to when the Xbox Live content will be made available.

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8 Comments

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The question would be, if the price will stay the same, or if buying from GS will mean some kind of benefit over Microsoft.

If its the same price, but with extra hurdles, then, GS can kiss my ass.

Mr.Ed

I believe this is a correct move by gamestop and I am sure it will bring even more customers to their company.

Personally? I like the idea. This is a nice way of gifting games without having to gift points. Sometimes I would gift points and friends would never download the content I intended them to buy. Stores in Illinois recently started stocking physical cards for specific content in addition to point cards. Some of the cards I have seen included multiplayer map packs for games like Call of Duty, Gears of War 2, and Halo 3.

michael.b said,
Personally? I like the idea. This is a nice way of gifting games without having to gift points. Sometimes I would gift points and friends would never download the content I intended them to buy. Stores in Illinois recently started stocking physical cards for specific content in addition to point cards. Some of the cards I have seen included multiplayer map packs for games like Call of Duty, Gears of War 2, and Halo 3.

Why not just try giving a different gift?

why don't they just work with MS to let you link your live account to GS account and buy from the website. Anything you buy shows up on your account when you turn on the console.

They are incorporating it really bad. I weep for the day it goes live and people come in and complain about it. I will for one support them.

GameStop cant do **** digital. There Digital PC Store is crap.