Google's new ad policy protest has folks swapping profile photos for Eric Schmidt's

Late on Friday, Google announced changes to its Terms of Service that, when they go into effect November 11th, will allow the company to use anyone's Google Account name and photo in ads, if they don't change their Shared Endorsements settings. While that's pretty easy to do, some people don't like the fact that Google changed their service terms to allow this kind of behavior in the first place.

This weekend, CNet reported that some Google+ users had decided to change their profile picture to show an image of the company's Executive Chairman Eric Schmidt. This was done as a sign of protest; if Google decides to use their profile in ads, the pictures will instead show an image of one of the company's top leaders.

We did a quick search and we did indeed discover that a number of Google+ account holders had swapped out their own profile picture with that of Schmidt's. However, it's way too early to see if this Internet movement will gain steam. Even if it does, it may not convince Google to change their mind about their latest effort to turn pretty much anything into an ad.

Schmidt has already been the topic of discussion earlier this week when he tried to convince an audience at the Gartner Symposium ITXpo that Google's Android OS was more secure than iOS. That remark generated amusement and laughter from the audience.

Source: CNet | Image via Google

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41 Comments

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I am not sure what all of this is all about, the cia has a copy of your profile, the nsa has a copy of your profile, the Chinese and Russian have a copy of your US bank account as well.

everyone has a copy of your info, there are 7 billion people on the planet, they are all eventualy the same, no one cares anymore.

everyone have love letters, everyone have embarrassing chats, everyone flirted here and then, almost everyone cheated or wanted to cheat at one point or another, etc, etc, etc

I cant change the setting unless I create a Google+ profile? Each link I click on in the comments just takes me to the create Google+ profile page and I cant find the setting from the normal account settings.

Doli said,
I cant change the setting unless I create a Google+ profile? Each link I click on in the comments just takes me to the create Google+ profile page and I cant find the setting from the normal account settings.

I might be wrong, but if you just have Gmail don't have a G+ account, its not a concern.

I know it should be opt in. Totally agree. But if you can opt out as easy as un-ticking a box, why not do it?

How many people will do this pic change short term then change it again to a pic of themselves later down the line?

Then they'll be endorsing "Big Berthas Tackle Shop"
I've taken the easier option

NoClipMode said,
It should be opt in. The problem is this is enabled by default.

Because nobody in sane mind will take the effort to "opt In" to something as retarded as this. Google knows this as does Facebook which is why these things sadly are always Opt Out.

Thing is, that is Google's primary means of making money - monetizing users. Apple doesn't have to nor does MS. They sell actual products whereas Google lets use your theirs... for a price.

Josh_LosAltosHills said,
if MS had androids share I guarantee they would look for ways to monetize the users.

That term monetize always makes me cringe. That was a bastardization of economic terms from uneducated bloggers during the dot-bomb era. Monetizing users would actually mean to physically make them into coins.

Spicoli said,

That term monetize always makes me cringe. That was a bastardization of economic terms from uneducated bloggers during the dot-bomb era. Monetizing users would actually mean to physically make them into coins.

Turning people into coins? Sounds like an episode of Power Rangers.

scorpian007 said,
And if Microsoft did this, the entire world would be up in arms

... And Google are doing it and people are also up in arms? What's your point?

Majesticmerc said,

... And Google are doing it and people are also up in arms? What's your point?

This would be a much bigger headline on far more sites if Microsoft were to do it.

Kinda sad the companies are stretching to see people's breaking point.

After Facebook timeline, now this. It's Microsoft and Apple's turn to announce what they have in store for us.

sanke1 said,
Kinda sad the companies are stretching to see people's breaking point.

After Facebook timeline, now this. It's Microsoft and Apple's turn to announce what they have in store for us.

Wasn't G+ supposed to be the anti-Facebook?

sanke1 said,
Kinda sad the companies are stretching to see people's breaking point.

After Facebook timeline, now this. It's Microsoft and Apple's turn to announce what they have in store for us.

Well, In early 2000s when Microsoft tried to create SSO using Passport everybody was all up in arms. Facebook and Google make that look like a nun took off her veil. Or should I say compared to Microsoft, they are stripping the clothes off completely..

Just another reason to NOT use google +.

I deleted my G+ profile long ago, when they tried to integrate G+ into everything and haven't looked back.

dvb2000 said,
Just another reason to NOT use google +.

I deleted my G+ profile long ago, when they tried to integrate G+ into everything and haven't looked back.

Haven't ever used Google for much of anything, including searcing, let alone G+ dumb stuff!!