IDC: Nokia helps Windows Phone shipments leap 156% in Q3

Windows Phone posted the largest year-on-year growth of any OS, growing 156% with the help of companies such as Nokia.

Analyst firm IDC reports Microsoft’s OS experienced record sales aided by its popular low end Nokia and HTC devices. However, analysts say the figure skyrocketed due to an original base of only 3.7 million units a year ago.

Not surprisingly, Nokia’s switch to the OS in 2011 primarily fueled Microsoft’s gain in the market. While other vendors have also contributed to WP, the company's sales are unparalleled accounting for 93.2% of all shipments throughout the quarter, aided by sales of the lower end phones such as the Lumia 520

Android continues to dominate the market pushing past 80% market share for the first time in Q3. Its vendors struggled to keep up with Samsung's huge lead, which took almost 40% of Android sales. A total base of 211.6 million smartphone units was shipped, contributing to the 39.9% growth in the international smartphone market.

Ramon Llamas, Research Manager with IDC's Mobile Phone team, says Android and WP’s success is due to its availability in affordable devices .

"Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price. Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward."

Microsoft's recent success in the phone industry comes as good news to the company and fans alike. They are now hoping to expand their 5% hold in the market, compared to Android’s dominating 81% and iOS' 12.9%. 

Source: IDC | Image via IDC and PC Pro

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so if MSFT steals 4.5% marketshare from apple, they will tie them up. this is not bad at all for an ecosystem that is supposed to be "dead".

neonspark said,
so if MSFT steals 4.5% marketshare from apple, they will tie them up. this is not bad at all for an ecosystem that is supposed to be "dead".

The bulk of Nokia/WP growth is fueled by the low segment of the market where there is only one other contender: Android powered devices; Apple, at least so far, does not seem interested to penetrate this segment.

It would be really hard for Microsoft to "steal" all of those iPhone users. Microsoft has picked up a lot of the "straddlers". Those who couldn't decide between Android, Apple, and maybe some Blackberry users. Again, specs aren't everything to the common cell phone customer. Apple's incredibly easy to use ecosystem, and excellent customer service, is what keeps millions glued to their iPhones.

stevan said,
Steals? Doubt many people are ditching iPhones for WP. Nice try.

I did. I'm also sold in my iPad mini, to buy a Surface 2.

stevan said,
Steals? Doubt many people are ditching iPhones for WP. Nice try.

As soon as WP becomes the cool and trendy one in the mainstream media it'll happen within months. It arguably already is. The hardware is better and the OS is way better looking. As soon as it reaches a mass where more people sit up and take notice it'll soon swamp Apple and their "Call of Duty" approach to phones.

Don't make the mistake of thinking anyone is vested in any platform. The consumer and media are fickle.

156% YoY shows it's beginning.

ROFLCOPTERS said,

As soon as WP becomes the cool and trendy one in the mainstream media it'll happen within months.

Don't think anyone is vested in any platform. The consumer and media are fickle.

Cool and trendy don't go hand in hand with Microsoft. They are a great company and desperately trying to change their image. However, when one thinks of cool and trendy, Microsoft is far from reaching that platform.

ROFLCOPTERS said,

As soon as WP becomes the cool and trendy one in the mainstream media it'll happen within months. It arguably already is. The hardware is better and the OS is way better looking. As soon as it reaches a mass where more people sit up and take notice it'll soon swamp Apple and their "Call of Duty" approach to phones.

Don't make the mistake of thinking anyone is vested in any platform. The consumer and media are fickle.

156% YoY shows it's beginning.

As the article stated, the majority of that growth comes from low end devices. That should explain all.

No one is saying WP won't grow, it will probably even replace Apple due to low end market. But their high end devices aren't doing as good as they hoped.

JHBrown said,
Cool and trendy don't go hand in hand with Microsoft. They are a great company and desperately trying to change their image. However, when one thinks of cool and trendy, Microsoft is far from reaching that platform.

Exactly. No one ever thinks cool and trendy when speaking of MS.

stevan said,

As the article stated, the majority of that growth comes from low end devices. That should explain all.

No one is saying WP won't grow, it will probably even replace Apple due to low end market. But their high end devices aren't doing as good as they hoped.

I agree. Growth is inevitable when you have dozens of phones released every year. I believe many people here automatically assume that growth equals cool and trendy.

JHBrown said,
I agree. Growth is inevitable when you have dozens of phones released every year. I believe many people here automatically assume that growth equals cool and trendy.

I think it is cool and trendy. The most innovation in the smartphone world the last few years, imo, has been Windows Phone 8. iOS and Android have basically the same feel as each other. WP has a completely different feel. It looks great and feels even better. =) (again, imo)

Scabrat said,

Ever hear of an Xbox?

Yep, I own one. Although I wouldn't consider myself cool and trendy for owning one. Nice try though.

stevan said,

Consider us the troll police

You must have not learned what a troll is. I'm sure anyone reading through the comments will see yours are more trollish than any other contributor.

ROFLCOPTERS said,

You must have not learned what a troll is. I'm sure anyone reading through the comments will see yours are more trollish than any other contributor.

Can you please define a troll? I'm not sure you even know the "proper" definition. I read many of Stevan's post. His posts are thought provoking and straight forward. How many times does it have to be mentioned that someone's opinion on a subject matter does not equal "troll".

ROFLCOPTERS said,

You must have not learned what a troll is. I'm sure anyone reading through the comments will see yours are more trollish than any other contributor.

My sarcastic comment was meant to see exactly what you would reply with. Trolls always make themselves known. Thank you.

stevan said,
Steals? Doubt many people are ditching iPhones for WP. Nice try.

iPhones are drawing less new customers, and sales are slipping. Most of that loss is going to Android, but some is going to WP also.

http://www.nbcnews.com/technol...ist-call-upgrade-8C11566229

stevan said,

Exactly. No one ever thinks cool and trendy when speaking of MS.

Maybe you just have to be cool and trendy to understand why that's so wrong

http://www.forbes.com/sites/la...ne-no-longer-cool-to-teens/

thomastmc said,

iPhones are drawing less new customers, and sales are slipping. Most of that loss is going to Android, but some is going to WP also.

http://www.nbcnews.com/technol...ist-call-upgrade-8C11566229

Maybe you just have to be cool and trendy to understand why that's so wrong

http://www.forbes.com/sites/la...ne-no-longer-cool-to-teens/

The first article you posted is comparing upgrade from 4s to 5 and then 5 to 5s. "S" upgrades never drew as many upgrades. Same goes from 4 to 4s.

Second article says "67% of teens....". I think we know where I'm going with that one.

Nice try, again.

stevan said,

Yep, I own one. Although I wouldn't consider myself cool and trendy for owning one. Nice try though.

Must not be a big console gamer then.

JHBrown said,
Can you please define a troll? I'm not sure you even know the "proper" definition. I read many of Stevan's post. His posts are thought provoking and straight forward. How many times does it have to be mentioned that someone's opinion on a subject matter does not equal "troll".

lol. you need to re-read the posts in order.

stevan said,

The first article you posted is comparing upgrade from 4s to 5 and then 5 to 5s. "S" upgrades never drew as many upgrades. Same goes from 4 to 4s.

Second article says "67% of teens....". I think we know where I'm going with that one.

Nice try, again.

The article discusses Apple's sales woes, and their inability to convert new customers. Not to mention iOS has been steadily falling in market share, as has OSX except for it's 0.01% October 2013 gain.

Despite this, a larger percentage of people buying the 5S and 5C this year were coming from the Apple ecosystem, upgrading from older iPhones. Selling new phones is good, but ideally Apple would like to be converting users of Android or Blackberry, not just keeping the users they already have.

http://www.nbcnews.com/technol...ist-call-upgrade-8C11566229

Yeah, because young people aren't a coveted market and know nothing about what's cool and trendy. Horrible try, again

Edited by thomastmc, Nov 14 2013, 2:56am :

thomastmc said,

The article discusses Apple's sales woes

And by that does it mean their record and increasing sales every year?
Or that even with its tiny percentage OSX has most of the PC profits?

stevan said,

And by that does it mean their record and increasing sales every year?
Or that even with its tiny percentage OSX has most of the PC profits?

It means that Apple's sales continue to increase because the market is growing, but it's market share is falling because it's failing to keep pace with it's competitors.

Ahhh, you didn't even try that time

thomastmc said,

It means that Apple's sales continue to increase because the market is growing, but it's market share is falling because it's failing to keep pace with it's competitors.

Ahhh, you didn't even try that time

At least I didn't state the obvious.

But here, let me try. Every year since the iphone and iPad came out Apple managed to sell more and more of them. Their market share took a hit but that's to be expected. So did their margins, but once again, it's to be expected.

And every year kids with lame excuses come and tell us how apple is doomed.

Your turn.

stevan said,
Steals? Doubt many people are ditching iPhones for WP. Nice try.
But many are. How many is many? Many is more than 2?

Looks at the numbers man. Android GREW to 80%. Apple dropped from 14% to 12% and Windows Phone gain over 2%. Where did those 2% come from? Looks like Apple since they slid 2%.

Do you love Apple so much you don't want any one else to be successful? Apple can't supply phones to everyone. You need other option. No ONE company in any market is ever going to be enough. PERIOD!

Even tho many businesses allow for you using whatever phone you want, many still do standardize on one platform. Since Blackberry is all but dead an buried, the only other platform that offers what BB had is Microsoft because they had it first. The only viable replacement for BB is WP. Stop hating on competition.

TechieXP said,
But many are. How many is many? Many is more than 2?

Looks at the numbers man. Android GREW to 80%. Apple dropped from 14% to 12% and Windows Phone gain over 2%. Where did those 2% come from? Looks like Apple since they slid 2%.

Do you love Apple so much you don't want any one else to be successful? Apple can't supply phones to everyone. You need other option. No ONE company in any market is ever going to be enough. PERIOD!

Even tho many businesses allow for you using whatever phone you want, many still do standardize on one platform. Since Blackberry is all but dead an buried, the only other platform that offers what BB had is Microsoft because they had it first. The only viable replacement for BB is WP. Stop hating on competition.

It could be BlackBerry as well, couldn't t it?

TechieXP said,
But many are. How many is many? Many is more than 2?

Looks at the numbers man. Android GREW to 80%. Apple dropped from 14% to 12% and Windows Phone gain over 2%. Where did those 2% come from? Looks like Apple since they slid 2%.

This is the 2nd most ridiculous thing I have ever seen you post. You really need to grasp basic math and how things work when the whole market is expanding.

Please, next time before you reply, re read your post.

TechieXP said,
But many are. How many is many? Many is more than 2?

Looks at the numbers man. Android GREW to 80%. Apple dropped from 14% to 12% and Windows Phone gain over 2%. Where did those 2% come from? Looks like Apple since they slid 2%.

You can't really make that inference from the numbers provided.

You can say Apple is losing popularity. You can't extend it to say WP8 is mopping people up directly from Apple.

ROFLCOPTERS said,

You can't really make that inference from the numbers provided.

You can say Apple is losing popularity. You can't extend it to say WP8 is mopping people up directly from Apple.

Wow! I actually agree with you. (Sheds a tear) :'-)

stevan said,

At least I didn't state the obvious.

But here, let me try. Every year since the iphone and iPad came out Apple managed to sell more and more of them. Their market share took a hit but that's to be expected. So did their margins, but once again, it's to be expected.

And every year kids with lame excuses come and tell us how apple is doomed.

Your turn.

If it was so obvious, why'd you even ask the question?

Loss of market share is only to be expected by those who aren't competing. Obviously

I'm not saying Apple is doomed, I'm saying that they aren't doing nearly as well as you obviously think that they are.

What if Samsung decides to bring there own tweaked OS as a ‘look alike' version of Android on their Smartphones? Being that dominant, Google is probably wary?

stevan said,
Why, google doesn't profit from Android

they do indirectly, and yeah, Samsung will do this, and yeah, google fears it for Samsung is what people buy, not android. At this point Samsung could start their own store and ecosystem just keep the android app format for backwards compatibility that they would easily become top mobile dog in a few years.

they don't need google, who actually keeps competing with them..

WOW! 211M phones shipped running Android in Q3? And with Samsung being almost 50% of Android by themselves means they shipped over 100M phones. Holy frikkin cow that is a lot of phones for one company. And we know that almost 40M of them were just the GS4.

Apple was at 33M or 12%. Wow that is small.
Nokia, if you keep this up; you will be in second place in a couple years. Keep pushing.

But I still say, if Nokia had went Android, they would be on top of Samsung, Samsung would be second. Nokia would be well ahead of Apple compared to being well behind them.

Didn't read the article did ya? Of course not.

Go ahead and read it, then come back with Samsungs sale numbers. Gotta stop pulling figures out of your a**.

I'll wait.

Melfster said,
No they would be where Sony is today. Glad they didn't go with android.

And you know that Nokia/Samsung needs to sell heck alot of phones to get that much number right?

Melfster said,
No they would be where Sony is today. Glad they didn't go with android.

I am curious: what makes you think that Nokia would have been in the same position of Sony?
It is Nokia that triggers the sales not the OS. Average people buy Nokia, Samsung and Apple not WP, Android or iOS.

WP is growing faster than any other phone platform, by far. And, Nokia is leading that growth.

If WP keeps this growth up over the next 3 years, they'll be selling 163 million phones 3Q16. Not as much as Android is, even today, but still a huge chunk of the market share.

That WP will beat out Apple is not even a question at this point. The real question is how much it will compete with Android.

There's only room for one Android behemoth and right now, it's Samsung. HTC, Sony, and Motorola are suffering because of that. Nokia has something unique with Windows Phone so from a consumer's perspective, they stand apart from the other mobile operating systems.

thomastmc said,
WP is growing faster than any other phone platform, by far. And, Nokia is leading that growth.

If WP keeps this growth up over the next 3 years, they'll be selling 163 million phones 3Q16. Not as much as Android is, even today, but still a huge chunk of the market share.

That WP will beat out Apple is not even a question at this point. The real question is how much it will compete with Android.

This is true, people need to remember that with the size expected for the smartphone market even if you're a distant 2nd or 3rd you're still selling millions of units and making money. Even 10% market share is enough to turn heads, look how far back Apple is but that low percentage = 33million phones. I think people get wrapped up in the %s and don't look at the actual unit figures most of the time.

stevan said,
Didn't read the article did ya? Of course not.

Go ahead and read it, then come back with Samsungs sale numbers. Gotta stop pulling figures out of your a**.

I'll wait.

NO...you can't read. The chart shows for Q3...211,000,000 phones shipped running Android.

At Q4 of last year, Samsung was 63% of all smartphones sold based on this chart - http://i2.wp.com/boygeniusrepo...25-at-11-27-21-am.png?w=618

Accoding to this chart that was about 106,000,000 phones - http://cdn.macrumors.com/artic.../2013/02/gartner-sales1.png

OK YOU WITH ME? THAT WAS LAST YEAR!!!

This year in the first quarter, Samsung announced they had shipped 70M SMARTphones just in one quarter. By Q3 they were saying they already sold 35M+ Galaxy S 4's. That means with those 2 quarters alone, they sold over 100M phones.

Which means as I stated, out of the 211M phones sold so far, Samsung represents at least 50% of those sales.

NOW I WILL BE WAITING ON YOU TO REPLY.

Here is proof of those 2013 Q1 shipments - http://cdn.iphonehacks.com/wp-...13-smartphone-shipments.png NOTICE THIS WAS 70M SMARTPHONES

According to this chart - Samsung shipped 115M total phones
http://9to5mac.files.wordpress...13/04/smartphones.png?w=704 NOTICE THIS WAS 115 TOTAL PHONES... WHICH MEANS SAMSUNG IS SHIPPING AND SELLING MORE SMARTPHONE vs CHEAP PHONES like you all try to claim.

Now get back to me when you know how to count. Also if you look at those other phone sellers, Apple barely increased 3M units from quarter to quarter while Samsung went up my a much larger margin. And yes Apple counts shipments as sells. A sell is a sale no matter who your customer is. Carriers are customers just like I am. If VZW puts in an order for 10M phones that is 10M counted sales and it is up to VZW to sell them all to you as the end user.

Edited by Hi_XPecTa_Chens, Nov 14 2013, 7:36pm :

GP007 said,

This is true, people need to remember that with the size expected for the smartphone market even if you're a distant 2nd or 3rd you're still selling millions of units and making money. Even 10% market share is enough to turn heads, look how far back Apple is but that low percentage = 33million phones. I think people get wrapped up in the %s and don't look at the actual unit figures most of the time.


I the business world what matters is profit not market share: how many Toyota have to be sold to equal the profit generated by the sale of one Aston Martin? How many Seiko watch to match the profit of one Vacheron Constantin?
If you sell boutique items you do not need, neither expect, the largest market share

TechieXP said,
NO...you can't read. The chart shows for Q3...211,000,000 phones shipped running Android.

At Q4 of last year, Samsung was 63% of all smartphones sold based on this chart - http://i2.wp.com/boygeniusrepo...25-at-11-27-21-am.png?w=618

Accoding to this chart that was about 106,000,000 phones - http://cdn.macrumors.com/artic.../2013/02/gartner-sales1.png

OK YOU WITH ME? THAT WAS LAST YEAR!!!

This year in the first quarter, Samsung announced they had shipped 70M SMARTphones just in one quarter. By Q3 they were saying they already sold 35M+ Galaxy S 4's. That means with those 2 quarters alone, they sold over 100M phones.

Which means as I stated, out of the 211M phones sold so far, Samsung represents at least 50% of those sales.

NOW I WILL BE WAITING ON YOU TO REPLY.

Here is proof of those 2013 Q1 shipments - http://cdn.iphonehacks.com/wp-...13-smartphone-shipments.png NOTICE THIS WAS 70M SMARTPHONES

According to this chart - Samsung shipped 115M total phones
http://9to5mac.files.wordpress...13/04/smartphones.png?w=704 NOTICE THIS WAS 115 TOTAL PHONES... WHICH MEANS SAMSUNG IS SHIPPING AND SELLING MORE SMARTPHONE vs CHEAP PHONES like you all try to claim.

Now get back to me when you know how to count. Also if you look at those other phone sellers, Apple barely increased 3M units from quarter to quarter while Samsung went up my a much larger margin. And yes Apple counts shipments as sells. A sell is a sale no matter who your customer is. Carriers are customers just like I am. If VZW puts in an order for 10M phones that is 10M counted sales and it is up to VZW to sell them all to you as the end user.

Android pushed past 80% market share for the first time in 3Q13, a testament to its broad and deep list of vendors, including four of the top five vendors worldwide. While Android, as a whole, moved forward, the vast majority of its vendors still struggle to find meaningful market share. Samsung accounted for 39.9% of all Android shipments for the quarter, while the rest of the vendors either saw single-digit market share or, in the case of the majority of vendors, market share of less than 1%

There, 39% of all android shipments was samsung, not 50%. Didn't take long did it? Lol!

stevan said,
Didn't read the article did ya? Of course not.

Go ahead and read it, then come back with Samsungs sale numbers. Gotta stop pulling figures out of your a**.

I'll wait.

The big differene between ME and YOU, if I could care less who is the top dog. Nokia was the top dog for years selling 100M+ phones consecutively every year. Then RIM moved up and did the same. Apple has done it and now Samsung is too. This planet has 7B people on it. AT least 1/2 of them are old enough to choose an option.

Why is it such a problem for anyone to be having success other than Apple.?

TechieXP said,
The big differene between ME and YOU, if I could care less who is the top dog. Nokia was the top dog for years selling 100M+ phones consecutively every year. Then RIM moved up and did the same. Apple has done it and now Samsung is too. This planet has 7B people on it. AT least 1/2 of them are old enough to choose an option.

Why is it such a problem for anyone to be having success other than Apple.?

So you think bc I called you on the numbers you provided that I don want companies to succeed. Of course I do, the more players in the market the better the playing field. Samsung is hugely successful, more so than Apple. I never denied that. And if Microsoft keeps this up they will be with the WP

Here's to a good Q4 as well, I think the low cost 1320 phablet at $380 will be a solid seller for them as well. Also expect to hear about the 525 and new 7xx models soon.

GP007 said,
Here's to a good Q4 as well, I think the low cost 1320 phablet at $380 will be a solid seller for them as well. Also expect to hear about the 525 and new 7xx models soon.

add 1020 and 1520 to equation also, they are best of their class (best cameraphone, best 6 inches phablet)