IDC: Windows Phone shipments up over 90 percent in 2013

Microsoft may not wish to reveal just how many Windows Phone products have been shipped but the research firm IDC claims that the number of phones with the mobile OS went up from just 17.5 million units in 2012 worldwide to 33.4 million in 2013, an increase of 90.9 percent.

That's the good news; the bad news is that IDC says that the actual worldwide market share for Windows Phone, compared to the other smartphone platforms, was still pretty low at 3.3 percent in 2013, up from 2.4 percent from 2012. Google's Android remains the number one mobile OS platform with a market share of 78.6 percent, up from 69 percent compared to a year ago; 793.6 million Android devices shipped in 2013, an increase of 58.7 percent.

Apple's iOS platform is in second on IDC's list. The firm claims that 153.4 million iOS devices shipped in 2013, up by 12.9 percent. Its market share worldwide was set at 15.2 percent, down from 18.7 percent in 2013.

BlackBerry got hit badly in 2013; it shipped just 19.2 million smartphone units, down a massive 40.9 percent compared to a year ago. Its market share is recorded by IDC at just 1.9 percent, down from 4.5 percent from a year ago.

IDC says in its report, "What remains to be seen in 2014 is how Microsoft's acquisition of Nokia's smart devices will propel volumes higher." Microsoft is still scheduled to close the deal to buy Nokia's Devices and Services division by the end of the first quarter of 2014.

Source: IDC

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What I find interesting is who is buying the phones, I remember when Android was a small OS, the people who bought it first was the IT crowd. Most of my office ditched BB and moved to Android/Iphones. Now they are moving to WP, out of the 30 people in this office, 17 of them have windows phones. As I work in IT, a lot of my family and friends ask me what is best with Phones(as if i would know as im in IT) so when i moved to Android i said Android, now I say WP, so when they move to their next phone they get WP.

I'm in IT also. I remember the migration to android. No one I know has a winphone. No one in my IT has moved to it. Some have moved from android to iphone, I have no idea why, but no one at my work has a windows phone. I work at a university, and I've never seen a student with one either. I've only seen them in stores. I've never seen someone with one they've bought. Never.

derekaw said,
If Microsoft was proud of the numbers then you can guarantee they would be announcing them.

WP is about 3%. At this pace, WP will be relevant in 20 years more.

Brony said,

Is not hate is PITY.

:-P

Looks to me like denial. You guys just can't except that any other OS can be better than yours. Perhaps it's the lack of confidence in your own that you insist on attacking WP without ever using it. If it's really doing so well, why is Google scared shitless and doing everything in its power to stop WP in its track by ensuring you can't use any of their services on WP? Why did they intoduce cheap devices to rival the 520s success and incurred billions of losses in the process? Well, like it or not, its happening. Once WP and RT are completely merged and developers realize the true power of NT kernel, Google will have to really get serious instead of using cheap tactics if they want to stay in the game.

Today I opened Chrome on my Nexus 7 and thought I opened Internet Explorer instead of Chrome. The start screen of Chrome is a BLATANT copy of Internet Explorer with the frequently visited paged tiles and re-open last closed tabs that were introduced in IE7. So much for IE being the browser that is only good at downloading other browsers!!!

With how big 8.1 is looking they should really try for the volume play and drop the IS licensing fee lower or make it free, they'll make it up from the store and people who use all their other services.

Kind of curious how many these are former iPhone and Android users as apposed to people ditching dying platforms. Good none the less tho...

That's hard when there are no dying platforms, BlackBerry was dead in 2012 already, also, lot's of Windows Phone users, used iPhone before, less of them Android.

Do people even understand this? This is just "shipments." The people who use Windows phone make up just 3% of the "whole-world-wide-smart-phone-using" universe.

Is Windows Phone on it's last legs? It certainly LOOKS like it.

People, with all the shipments made....don't you ever wonder why Microsoft and other sellers are bundling Lumias with all kinds of incentives?

The OS is rock solid and people are loving it. Yesterday I met an 18 year old with a Yellow Lumia in her hands. Today I met a 70 year old with a cyan Lumia in her hands. Both just bought them recently. The OS is gaining traction. They just need a killer flagship and the rest will be history.

Microsoft sold less X1s than PS4s last month! PACK UP AND GIVE UP ALREADY MS! Close your doors, fire your employees and GO HOME!

...

But seriously... MS hasn't been above a bit player in "phones"... ever? The fact that they are now shipping millions of phones - and accelerating faster than the competition (who are, for most intents, tapped out)... means nothing?

It tells me that they have nowhere to go but up - and they are going in that direction. I've teetered on buying a Lumia, and may go that direction (from my current Note 2) this year.

wernercd said,
Microsoft sold less X1s than PS4s last month! PACK UP AND GIVE UP ALREADY MS! Close your doors, fire your employees and GO HOME!

...

But seriously... MS hasn't been above a bit player in "phones"... ever? The fact that they are now shipping millions of phones - and accelerating faster than the competition (who are, for most intents, tapped out)... means nothing?

It tells me that they have nowhere to go but up - and they are going in that direction. I've teetered on buying a Lumia, and may go that direction (from my current Note 2) this year.

The smartphone market is big, you can have single digit % share and be selling millions at this rate. MS can do just fine if it's a solid 3rd. Only time will tell where it goes this year but 8.1 is a big step and with everything that's coming with it it'll be very hard for someone to say the OS is lacking or behind.

VictorWho said,
Do people even understand this? This is just "shipments." The people who use Windows phone make up just 3% of the "whole-world-wide-smart-phone-using" universe.

Is Windows Phone on it's last legs? It certainly LOOKS like it.

People, with all the shipments made....don't you ever wonder why Microsoft and other sellers are bundling Lumias with all kinds of incentives?

Dont be pathetic. If 3,3 is on their last leg than what were they with the 2.4 last year? If its shipment for WP then its also shipment for Android. The comparison still holds! These figures show WP is stil growing. Ánd that without a sollid OS update in 2 years. You really cany say this is bad. You can only say its average. But imo its good news that WP is able to grow in a saturated market. Did you know they now at 6% in Brazil? Above iPhone. Just like in India, a market that wil be very important in 10 years.

I think Tomi Ahonen best deconstructed the Windows Phone growth deception as I like to call it, or as Tomi calls it, 'How to Lie Creatively with Statistics':
http://communities-dominate.bl...-than-android-or-ios-h.html

The real growth of Android vs Windows Phone:
http://communities-dominate.bl...337c883301a3fcb5e8fd970b-pi

I have to say, Tomi's blog is one of the most informative on the net. This guy knows his stuff.

Oh, and another interesting tidbit. Nokia sold 77.3 M units in 2011, and in 2013, 30.5 M. That's more than a 60% drop in units. Even Nokia's Chairman of the board Ollila admitted to the largest newspaper of Finland, Helsingin Sanomat that yes, Nokia's Windows Phone gamble turned out to be a total flop. A 'big mistake' was how the newspaper reporter phrased it to which Ollila agreed.

C#Rocks said,
Yesterday I met an 18 year old with a Yellow Lumia in her hands. Today I met a 70 year old with a cyan Lumia in her hands. Both just bought them recently. The OS is gaining traction.

Yeah, sure sounds like it!

CJEric said,

Yeah, sure sounds like it!

Don't you just love it when people assert Anecdotal Evidence as fact I fear the WP desperation is reaching new heights never seen before lol.

simplezz said,
I think Tomi Ahonen best deconstructed the Windows Phone growth deception as I like to call it, or as Tomi calls it, 'How to Lie Creatively with Statistics':
http://communities-dominate.bl...-than-android-or-ios-h.html

The real growth of Android vs Windows Phone:
http://communities-dominate.bl...337c883301a3fcb5e8fd970b-pi

I have to say, Tomi's blog is one of the most informative on the net. This guy knows his stuff.

Oh, and another interesting tidbit. Nokia sold 77.3 M units in 2011, and in 2013, 30.5 M. That's more than a 60% drop in units. Even Nokia's Chairman of the board Ollila admitted to the largest newspaper of Finland, Helsingin Sanomat that yes, Nokia's Windows Phone gamble turned out to be a total flop. A 'big mistake' was how the newspaper reporter phrased it to which Ollila agreed.

Why are you only counting the 30 million Lumia sales and not all the Asha sales? For example in Q3 2013 they sold 8.8 million Lumias and 55.8 million feature phones. So I don't get where or why you want to only count the 30million Lumia but decide to completely block out the millions of Asha phones they've sold.

George P said,

Why are you only counting the 30 million Lumia sales and not all the Asha sales? For example in Q3 2013 they sold 8.8 million Lumias and 55.8 million feature phones. So I don't get where or why you want to only count the 30million Lumia but decide to completely block out the millions of Asha phones they've sold.

Because the Asha phones don't run Windows Phone and are not considered smartphones. Tomi is comparing oranges to oranges, previous smartphones (Symbian) to current smartphones (Windows Phone) from Nokia.

recursive said,

Because the Asha phones don't run Windows Phone and are not considered smartphones. Tomi is comparing oranges to oranges, previous smartphones (Symbian) to current smartphones (Windows Phone) from Nokia.

I'm not even talking about Tomi, reread the post I was replying to.

VictorWho said,
Do people even understand this? This is just "shipments." The people who use Windows phone make up just 3% of the "whole-world-wide-smart-phone-using" universe.

Is Windows Phone on it's last legs? It certainly LOOKS like it.

People, with all the shipments made....don't you ever wonder why Microsoft and other sellers are bundling Lumias with all kinds of incentives?

Please give it up you and the likes of you think that Nokia just ships phone to large abandoned warehouses and they just collect dust all the while collecting money from somewhere to cover the costs. While companies like IDC magically collect data on powered off WP 8 phones in said warehouses.

George P said,

I'm not even talking about Tomi, reread the post I was replying to.

The figures come directly from the front page of Tomi's blog:
http://communities-dominate.bl...top-10-brands-plus-os-.html

As recursive pointed out, the figures are smartphones only, not feature phones like the Asha. Nokia was shipping a lot more units when it was still selling Symbian in 2011 than it ever has with Windows Phone. That's a strong indicator that Nokia took the wrong path when they threw away their own OS's like Symbian and Meego, and the possibility of Android, for the hugely under performing Windows Phone. They aren't even at 40% of the units they were shipping in 2011.

Tomi outlines it all in detail on his blog. It's a good read:
http://communities-dominate.blogs.com/brands/

mrmomoman said,

Please give it up you and the likes of you think that Nokia just ships phone to large abandoned warehouses and they just collect dust all the while collecting money from somewhere to cover the costs. While companies like IDC magically collect data on powered off WP 8 phones in said warehouses.

Well I've certainly read that Nokia makes a loss on all those cheap 520's and some others too. So, perhaps not collecting dust per se, but likely loss leading in order to gain marketshare, PR, and developer attention. I'm not sure if that's a sustainable long term strategy though.

simplezz said,

Well I've certainly read that Nokia makes a loss on all those cheap 520's and some others too. So, perhaps not collecting dust per se, but likely loss leading in order to gain marketshare, PR, and developer attention. I'm not sure if that's a sustainable long term strategy though.

It is sustainable as long as the higher end turns up enough profit to keep the business afloat. Unfortunately for them (and Windows Phone), the higher end phones simply aren't selling.

Customers simply buy the discounted devices for the cheap hardware and put up with the software. When it comes to spending more of their money for the same software and slightly better hardware, they turn to other platforms. I believe this speaks volumes about Windows Phone as a viable platform.

recursive said,

...

Put up with the software... Yeah its absolutely horrible. Please go try a 520 and see if it can be matched in software experience at that price point.

George P said,

Why are you only counting the 30 million Lumia sales and not all the Asha sales? For example in Q3 2013 they sold 8.8 million Lumias and 55.8 million feature phones. So I don't get where or why you want to only count the 30million Lumia but decide to completely block out the millions of Asha phones they've sold.

He is doing precisely the same thing he's accusing others off how to lie creatively with statistics ! The article he quoted is hilarious, of course Android in numbers outgrows the growth of WP, however the relative growth is another matter, and there is no lying involved whatsoever.

At the moment there is not even 1 Lumia phone that satisfies my needs. They are either too big (1520) or have little onboard storage with an outdated processor (925, 1020) or too bulky (920). When are they going to come up with a 4.7" version of the 1520? The recently launched Lumia Icon lacks microSD support too and is only available on Verizon.

C#Rocks said,
At the moment there is not even 1 Lumia phone that satisfies my needs. They are either too big (1520) or have little onboard storage with an outdated processor (925, 1020) or too bulky (920). When are they going to come up with a 4.7" version of the 1520? The recently launched Lumia Icon lacks microSD support too and is only available on Verizon.

You're looking for the next 'true' flagship device. The one probably called 'Lumia 930' if Microsoft contnues the naming of Nokia. After the 920 they were localized versions and niche products. Although you dont need to worry about the processor. My 920 is still smooth as butter and as fast as humanly necessary.

I am with you! Still waiting for the Lumia that's in the golden middle like a Nexus 5. Not too large, not too big but with every feature that Lumia is known for: AMOLED, PureView camera, wireless charging, unibody casing.

The notion that the 920 is 'too bulky' is popular, but just not the case in reality. I have one. I laugh at people who call it too bulky.

And I too wanted more online storage (coming from iPhone world), but the reality is you simply don't need as much on the WP8 platform. I've never come close to using even half of the storage on my phone... and I used nearly all of it on my iPhone.

And you can't get better cameras.

I'm in the same boat. I'm waiting for the first Microsoft phone, since I'm guessing there are no more new Nokias coming out for AT&T. I'm looking for the 1020 with the specs of the 1520 and hopefully an SD card slot to store all those 41MP photos.

Enron said,
I'm in the same boat. I'm waiting for the first Microsoft phone, since I'm guessing there are no more new Nokias coming out for AT&T. I'm looking for the 1020 with the specs of the 1520 and hopefully an SD card slot to store all those 41MP photos.

And hopefully the camera will have its own chip again like with the 1020's predecessor. Rumored multi-cpu/soc to come with 8.1. Nokia requested it to MS at least a long time ago.

There's still the rumored Lumia 1820. 2k resolution with 3gb ram, a quadcore snapdragon 805 processor and 41MP lytro camera. Too good to believe? Might be so.

AsherGZ said,
There's still the rumored Lumia 1820. 2k resolution with 3gb ram, a quadcore snapdragon 805 processor and 41MP lytro camera. Too good to believe? Might be so.

lol where did you hear that one? It might almost be as good as the Lumia 1940 with Corning Silverback Gorilla Glass 4.0

mrlcutleruk83 said,
really hope they keep pushing forward, I really want to move to a 1520

I moved to a 1520 around a month ago, best phone I've ever owned.

drazgoosh said,
How is it to take around with you? Does it fit into your jean pockets etc? (I'm going on the assumption that you're a guy)

It all depends on the case I use, I have a 2 ply rubber/plastic that is bulky but I also have a clear plastic that is much less bulky but offers less protection and it fits just fine in my front pocket, the 2 ply doesn't fit nearly as well in my pocket, it's kind of a trade off.

Order_66 said,
I moved to a 1520 around a month ago, best phone I've ever owned.

I have to admit, I was very much tempted by the Nokia Lumia 1520 but the problem is that it is parallel imported and the supplier couldn't give me a straight answer as to where it was imported from so in the end I played it safe and went with the Nokia Lumia 1020. Honestly, I think both Apple and Google/Android need to keep on their toes because Microsoft has a habit of playing the long game end eventually end up winning - Windows on the server, Microsoft Office and the Xbox are three that I can think of where Microsoft just kept working at it and eventually they gained the marketshare because they were persistent.

@duddit2 So you are saying that WP sales will increase when some new features are added? Which features in particular? How does the average person become aware of the new features and how do the features change their purchase decision? Or to look at it the other way, Which missing features are keeping people away?

Serious questions.

derekaw said,
@duddit2 So you are saying that WP sales will increase when some new features are added? Which features in particular? How does the average person become aware of the new features and how do the features change their purchase decision? Or to look at it the other way, Which missing features are keeping people away?

Serious questions.


and valid, i expect a lot more business customers buying wp for a start, then there are the consumers holding off for certain features.

then we have the app store unification which is seriously starting up now.

this will (Imo) lead to more % and that will lead to better stories/news/blogs etc.

its all about getting to some kind of critical mass, and the snowball effect will take over, phones are replaced 2 yearly max, and people do get sick of the same. So long as the hardware keeps churning out and OEMs are happy i think it will grow.

derekaw said,
...

Windows Phone in it's current condition lies between iOS and Android. As in iOS is way too locked down while Android is too much open. Windows Phone offers a nice balance between the two OSes.

Most of the people switching over to WP, if you frequent r/windowsphone and from the figures above, come from iOS and Blackberry. The iOS users find the transition over to the new OS easier because the experience is quite similar. Some Android users who switch over because of lag issues and shortage of quality handsets in the Android world, however feel the blow quite a bit because they are used to the openess of Android.

So while WP is doing well in its own regard, the 8.1 update will bring more flexibility to the OS and the experiece will be closer to Android and many Android users waiting on the sideline will get the excuse to jump and try out something new. Plus app developers will get the incentive to develop for WP and RT with more powerful APIs and closer integration between the two.

Also, alot of gamers are waiting for Microsoft to announce Cortana. If they do it right, it's guaranteed that fans of the franchise will flock over to WP.

Edited by AsherGZ, Feb 15 2014, 2:12am :

Yusuf M. said,
Nice. I hope it'll be even higher in 2014.

It should keep growing though the question is will it keep growing slow, in which case the market share percentage stays low. Or can it grow faster than the market is growing so that the percentage grows? I look at unit sales more than percentages but others are fixated on them and will tell you it's not growing at all.

@+LambdaLambdaLambdaFn Really? People have been waiting for the 'inflection point' for years and years. Mango, Tango, Windows Phone 8 were all said to be the points where sales would shoot off. Still waiting and last I recall marketshare dropped.

derekaw said,
@+LambdaLambdaLambdaFn Really? People have been waiting for the 'inflection point' for years and years. Mango, Tango, Windows Phone 8 were all said to be the points where sales would shoot off. Still waiting and last I recall marketshare dropped.

The market share number only indicates that the market grew faster than WP did, so the percentage drops a bit, yet it's up YoY which is how they actually look at it. Unit sales are up, as the article says, you can't deny this.

derekaw said,
@+LambdaLambdaLambdaFn Really? People have been waiting for the 'inflection point' for years and years. Mango, Tango, Windows Phone 8 were all said to be the points where sales would shoot off. Still waiting and last I recall marketshare dropped.

A lot of people are locked into a multi-year plan. I wouldn't have expected those people to flock to a new platform. Now that those are expiring, you're just starting to see the uptake being reported here.

_dandy_ said,

A lot of people are locked into a multi-year plan. I wouldn't have expected those people to flock to a new platform. Now that those are expiring, you're just starting to see the uptake being reported here.

I've been hearing this argument since 2010. Surely, people couldn't have been in contracts for that long!

recursive said,
I've been hearing this argument since 2010. Surely, people couldn't have been in contracts for that long!

2010? You might have a point if the platform had existed for that long. WP7 was out at the end of 2010. WP8 was out at the end of 2012. So, yeah, it makes sense that the shipments were up significantly in 2013 and not much before.