Lots of Bing, not so much KA-ching for Microsoft

Bing has grown almost 50% this year, with approximately 90 million individuals using the search engine.

The Bing Summit in San Francisco revealed that Bing controls 11.8% of the market, up 48% since Microsoft's search engine was relaunched and rebranded in June of last year. Specialized searches in areas like music, travel and shopping have seen incredible growth with music alone seeing an 8-fold improvement. On the mobile side, the service saw a 224% app gain, with 5.5m iOS downloads. Overall, Bing has 28% of the market due to it's Yahoo service.

Google is still safe however, as Bing and Yahoo combined don't even equal HALF of Google's marketshare and unfortunately for Microsoft, they're still losing cash on the search engine and their other online services -- to the tune of about $2 billion USD.

Overall the search engine has improved leaps and bounds, providing services like transit and other services that Google insofar had the market cornered on. Bing has also been offering some of the most cutting edge improvements that have even left Google trying to catch up. Backgrounds, ingenious image searching and more have proven that Bing (provided Microsoft keeps throwing money at the project) is here to stay.

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59 Comments

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dont know what to expect...im certain WP7 will catch onn in a couple of years (just like the 360) and then maybe bing will be the same>? lol....

This week, "someone" substituted the Bing.com opening location page URL into my Firefox 3.6.13 browser in place of my favored <http://www.google.com/ig?hl=en>;. Took me quite a while to find where to rectify that.
After that, NO MORE BING. That is the second interference on behalf of or by Microsoft on my PC this month. Google has not failed me yet in any search that I have undertaken.

isnt bing the default search engine when you install ie / start using a new pc / windows installation? and isnt it set default when u install windows live essentials (unless u check the box at the end?)

dotf said,
Just wait until Apple approve the new Bing App for iPhone.

Then the bing numbers will turn around in the US.

Last I heard V.2 of their Bing app had been approved.

Using "Bling" in place of "KA-ching" would have made for a better title.

I'm not surprised Bing is a net loss for Microsoft. Their marketshare and user-base was never going to reach Google levels.

spacer said,
Using "Bling" in place of "KA-ching" would have made for a better title.

I'm not surprised Bing is a net loss for Microsoft. Their marketshare and user-base was never going to reach Google levels.

They don't have to reach google levels to make money though, I don't see why people think they do.

Microsoft needs to start being less ambitious with their products. More conservative may gain them more money instead.

fumbiii said,
Microsoft needs to start being less ambitious with their products. More conservative may gain them more money instead.

They need to stop being a me too company, and a prolific patent troll where there is actual competition.

Flawed said,

They need to stop being a me too company, and a prolific patent troll where there is actual competition.

Haha, they're the best at the trolling game.

yowan said,
Google will allays be the leader, no matter what MS will do

yeah, leader of being a douchebag company to work for and have business relationships with!

blahism said,

yeah, leader of being a douchebag company to work for and have business relationships with!


To work for, are you serious? Google is one the best (if not the best) places to work in the industry.
Google has standards, decency, and a good image.

Were you speaking about Microsoft?

Edited by Lechio, Dec 17 2010, 8:29pm :

Lechio said,

To work for, are you serious? Google is one the best (if not the best) places to work in the industry.
Google has standards, decency, and a good image.

Were you speaking about Microsoft?

Decency, lolz, lay off the koolaid man it's not good for you. And good image? That image is starting to crack but I guess you've been living under the google branded rock so you didn't notice.

Bing worldwide usage has actually dropped all the way since June this year according to Hitslink. Although not by much; by half a percent unit or so IIRC. It seems to hover around 3%.

Northgrove said,
Bing worldwide usage has actually dropped all the way since June this year according to Hitslink. Although not by much; by half a percent unit or so IIRC. It seems to hover around 3%.

You'll never get that kind of figure reported on neowin lol. Hell, the WP7 is selling disastrously, but not a peep here

GreyWolf said,

Apparently Microsoft disagrees with you. I'm shocked.
http://mobilized.allthingsd.co...with-windows-phone-7-sales/


From your article: "Windows Phone 7 has been on the market for a month now, but Microsoft has steadfastly refused to give out any concrete sales numbers."

So far, Windows Phone 7 has been a major failure. So much for the iPhone-killer launch party they've done at Redmond, with the iPhone coffin and all... Remember? They can give better use at that coffin, and you know how.

Ouch XD, for the last few years Microsoft has reported a loss of around $1bn a year in it's online division, MS has a real problem on it's hands if it's losses are increasing.

thealexweb said,
Ouch XD, for the last few years Microsoft has reported a loss of around $1bn a year in it's online division, MS has a real problem on it's hands if it's losses are increasing.

Microsoft used to lose a lot of money during the early years of XBox. But they have turned it around and destroyed PlayStation. Kinect is a huge hit. They are making money from XBox nowadays. The same will happen with Bing, Windows Phone and everything else.

thealexweb said,
Ouch XD, for the last few years Microsoft has reported a loss of around $1bn a year in it's online division, MS has a real problem on it's hands if it's losses are increasing.

Have you ever heard of tax deductions. . .this is a great one in the overall scheme of things.

WindowsFanatic said,

Microsoft used to lose a lot of money during the early years of XBox. But they have turned it around and destroyed PlayStation. Kinect is a huge hit. They are making money from XBox nowadays. The same will happen with Bing, Windows Phone and everything else.

Microsoft has been in the online buisness for over ten years, the fact that division is still losing money is perfetic.

WindowsFanatic said,

Microsoft used to lose a lot of money during the early years of XBox. But they have turned it around and destroyed PlayStation.

Then the Wii came out of nowhere and pwned Microsoft. Now it's playing catchup with its imitation of the Wii motion controls - kinect. I'd say that's a pretty big fail.

WindowsFanatic said,

Kinect is a huge hit. They are making money from XBox nowadays. The same will happen with Bing, Windows Phone and everything else.

Cool story bro. Now back to reality, bing has been in decline for the past six months worldwide, and can't give WP7's away, oh right, that's what they are doing with the two for one offers lol.

Flawed said,

Then the Wii came out of nowhere and pwned Microsoft. Now it's playing catchup with its imitation of the Wii motion controls - kinect. I'd say that's a pretty big fail.


Cool story bro. Now back to reality, bing has been in decline for the past six months worldwide, and can't give WP7's away, oh right, that's what they are doing with the two for one offers lol.

Wii was not really a direct competitor to the xbox 360. PS3 and xbox 360 are a better comparison of the 360s success. The wii sold so well because it was opening the market to very very casual gamers (much larger segment of the population in fact).

The 2 for 1 offer is just trying to get WP7 out there, the more phones in circulation at schools and work places the more exposure they get, it's a pretty good way of getting the product noticed rather than adverts, since seeing it in real life is more impressive than on a tv. Pretty sure there were some android deals like this as well.

WindowsFanatic said,

Microsoft used to lose a lot of money during the early years of XBox. But they have turned it around and destroyed PlayStation. Kinect is a huge hit. They are making money from XBox nowadays. The same will happen with Bing, Windows Phone and everything else.

Different divisions... Online Services is web, Windows Live, Bing, etc.
Entertainment & Devices is gaming, phones, Zune, etc.

Flawed said,

Then the Wii came out of nowhere and pwned Microsoft. Now it's playing catchup with its imitation of the Wii motion controls - kinect. I'd say that's a pretty big fail.


Cool story bro. Now back to reality, bing has been in decline for the past six months worldwide, and can't give WP7's away, oh right, that's what they are doing with the two for one offers lol.

But the reality remains XBox has DESTROYED PlayStation and Kinect is now DESTROYING Wii, just like Internet Explorer DESTROYED Netscape, and Windows has permanently DESTROYED Linux and Mac OS.

There's no doubt whatsoever that Winodws Phone will DESTROY Android within a couple of years, and Bing will DESTROY Google within 5 years. Bing has been doing all the innovations in the last 18 months, while Google is doing what it's good at doing - blatantly copying Bing's features.

WindowsFanatic said,

But the reality remains XBox has DESTROYED PlayStation and Kinect is now DESTROYING Wii, just like Internet Explorer DESTROYED Netscape, and Windows has permanently DESTROYED Linux and Mac OS.

There's no doubt whatsoever that Winodws Phone will DESTROY Android within a couple of years, and Bing will DESTROY Google within 5 years. Bing has been doing all the innovations in the last 18 months, while Google is doing what it's good at doing - blatantly copying Bing's features.

Wow you really like stuff being destroyed don't you but wake up, Windows Phone just can't destroy Android, Windows Phone might regain some lost market share but it ain't gonna be going double digits that's for sure. And by the way, worldwide Bing's market share is falling

thealexweb said,

Wow you really like stuff being destroyed don't you but wake up, Windows Phone just can't destroy Android, Windows Phone might regain some lost market share but it ain't gonna be going double digits that's for sure. And by the way, worldwide Bing's market share is falling

Isn't it too early to say what WP7 marketshare will be? But wait, what am I saying, you hate it so of course it's doomed to do bad regardless.

GP007 said,

Isn't it too early to say what WP7 marketshare will be? But wait, what am I saying, you hate it so of course it's doomed to do bad regardless.

HAHAHA +100

How much more market share do they need to gain to become profitable? 28% seems a lot.
Bing is almost the Google Chrome of Search Engines the way it's growing,

FMH said,
How much more market share do they need to gain to become profitable? 28% seems a lot.
Bing is almost the Google Chrome of Search Engines the way it's growing,

US only, and it's on the decline worldwide. And those growth figures were from when it was tiny. Lets see in a year if that 28% yahoo + bing can grow.

Why do Americans think the whole world is them?

The market in this article is the US market only, and the writer didn't even care to mention.

The article mentions numbers for the U.S., but nowhere does it say that it represents the whole world... at all. Looking for an excuse to slam the U.S.?

AtriusNY said,
Why do Americans think the whole world is them?

The market in this article is the US market only, and the writer didn't even care to mention.

LOL US has a World Series too.

Jaybonaut said,
The article mentions numbers for the U.S., but nowhere does it say that it represents the whole world... at all. Looking for an excuse to slam the U.S.?
But does not say "US" or "United States" anywhere in the article. For all intensive purposes, "the market", as in the article, could be the world or "Omicron Persei 8". Quit arguing for nothing.

Edited by Jebadiah, Dec 17 2010, 9:19am :

AtriusNY said,
Why do Americans think the whole world is them?

The market in this article is the US market only, and the writer didn't even care to mention.

Because it is, your country doesn't matter at all so quit acting like it does. USA FTW

Well the United States doesn't exactly have a small market of internet users. Currently around 240 million users, as compared to the 50 million in the UK. Also, search engine data in the US is relatively easy to attain.. whereas attaining global data is much more difficult.

Jebadiah said,
But does not say "US". Quit arguing for nothing.
The article states, "to the tune of about $2 billion USD," (sentence six), which I believe obviously infers the notion that these facts apply to the US. Why would you use USD to measure an article about Australia, for example? You would not.

L1ke 20 N1njas said,
The article states, "to the tune of about $2 billion USD," (sentence six), which I believe obviously infers the notion that these facts apply to the US. Why would you use USD to measure an article about Australia, for example? You would not.

Well Microsoft is a US company and Bing is a division of Microsoft so it makes sense to me.

ZenVenT said,

Because it is, your country doesn't matter at all so quit acting like it does. USA FTW

A very useful comment..... Congratulation.....

Jebadiah said,
LOL US has a World Series too.

But does not say "US" or "United States" anywhere in the article. For all intensive purposes, "the market", as in the article, could be the world or "Omicron Persei 8". Quit arguing for nothing.


*intents and purposes* unless you actually mean "for purposes which are intense. All purposes which are not intense are not included."

0V3RS1GHT said,
Well the United States doesn't exactly have a small market of internet users. Currently around 240 million users, as compared to the 50 million in the UK.

Well, duh. Look at the size of north america and its population. However, europe as a whole dwarfs the US. In terms of worldwide markshare, bing doesn't even register.

Stop wasting your time in trying to make sense here Flawed, just let them live in their imaginary fantasy world, it's slowly coming down on them.

Jebadiah said,

But does not say "US" or "United States" anywhere in the article. For all intensive purposes, "the market", as in the article, could be the world or "Omicron Persei 8". Quit arguing for nothing.

Who's gonna take a guy that thinks the phrase is "for all intensive purposes" seriously?

Flawed said,

Well, duh. Look at the size of north america and its population. However, europe as a whole dwarfs the US. In terms of worldwide markshare, bing doesn't even register.

I suggest you read the rest of my post. A population comparison was not my point.

Miuku said,
Stop wasting your time in trying to make sense here Flawed, just let them live in their imaginary fantasy world, it's slowly coming down on them.

What's with all the hate on the US? Despite all the negativity, the US consists of mostly good people and is still the most giving country in the world. Unless you've lived here, don't make such harsh judgments.

L1ke 20 N1njas said,
The article states, "to the tune of about $2 billion USD," (sentence six), which I believe obviously infers the notion that these facts apply to the US. Why would you use USD to measure an article about Australia, for example? You would not.

Actually, no. Since WWII, United States Dollar is the currency used for international transfers worldwide.

AtriusNY said,
Why do Americans think the whole world is them?

The market in this article is the US market only, and the writer didn't even care to mention.

Wow dude wtf is wrong with you?

Sleepy Jesus said,
And it only took combining 27 countries to accomplish this.

And how many states does the USA federation have?

The article is in relation to the US market only, yet it does not state this anywhere, so AtriusNY's comment is fair. It has nothing to do with the size or popularity of countries. I imagine anyone on Neowin from the US would be frustrated to find out that an article like this was actually related to another country only, without having that mentioned in the article, so there's no need to be hypocritical.

As for "USD", if the article was about the global market, finances mentioned would still be USD, and Microsoft is a US company, so that is completely irrelevant.