Microsoft: 40 percent of all Xbox activity now is non-game

The Xbox and Xbox 360 consoles from Microsoft has been promoted by the company as a game console first and foremost. However, Microsoft has announced that the console is being used more and more for things other than gaming. In a new post on Microsoft's official blog site. the company's corporate vice president for corporate communications Frank X Shaw states, "40 percent of all Xbox activity now is non-game."

So what is including in all that non-game activity? According to Shaw, " ... we’re seeing an average of 30 hours of video consumption per month per Xbox, a number that is growing fast." It is not stated where that video is coming from. Microsoft offers downloads of movies and TV shows via the Zune service and also offers video streaming via its Netflix, ESPN and Hulu Plus services.

Shaw also gave a general update on sales for the console. So far 53 million Xbox 360 consoles have been sold worldwide. Also the company currently has over 30 million Xbox Live users although it continues to keep the number of folks who have paid for its Xbox Live Gold service a secret. Finally, Microsoft said that it has sold a total of over 10 million of its Kinect motion controller cameras. That's an impressive number for an console hardware add on. Normally such products are sold to about 10 to 15 percent of total console users.

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i own 2 games for my 360 ff13 and assasins creed 1 which is still unopened so id easily say that my xbox360 is 98% used for streaming through extender

If I was Microsoft I'd want this number to be lower. If people are using their 360s for Netflix then what's their rush to upgrade to the next console?

My PS3 sees similar usage. I use it for gaming primarily, but between Netflix and Hulu Plus my wife never turns it off while I'm at work. We even canceled our cable since the price was not reasonable seeing as how everything we need is available between those two services. Now that the 360 has Hulu Plus, I see those hours of video viewing going up dramatically, and Comcast losing more customers.

"Finally, Microsoft said that it has sold a total of over 10 million of its Kinect motion controller cameras."
The 10 million mark was crossed a long time ago.

Interesting line in his post:

"Games that extend to your Windows 7 PC and your Windows Phone 7…and, of course, other devices to come… "

Finally a more seemless experience for XBL fused on all platforms? I'm sure he's referring to tablets or something else portable. (or maybe tvs)

majg said,
Interesting line in his post:

"Games that extend to your Windows 7 PC and your Windows Phone 7…and, of course, other devices to come… "

Finally a more seemless experience for XBL fused on all platforms? I'm sure he's referring to tablets or something else portable. (or maybe tvs)

What about, say, Microsoft's upcoming Tablet OS? SEAMless experience on across the board? *DROOLS*