Microsoft: 40 percent of all Xbox activity now is non-game

The Xbox and Xbox 360 consoles from Microsoft has been promoted by the company as a game console first and foremost. However, Microsoft has announced that the console is being used more and more for things other than gaming. In a new post on Microsoft's official blog site. the company's corporate vice president for corporate communications Frank X Shaw states, "40 percent of all Xbox activity now is non-game."

So what is including in all that non-game activity? According to Shaw, " ... we’re seeing an average of 30 hours of video consumption per month per Xbox, a number that is growing fast." It is not stated where that video is coming from. Microsoft offers downloads of movies and TV shows via the Zune service and also offers video streaming via its Netflix, ESPN and Hulu Plus services.

Shaw also gave a general update on sales for the console. So far 53 million Xbox 360 consoles have been sold worldwide. Also the company currently has over 30 million Xbox Live users although it continues to keep the number of folks who have paid for its Xbox Live Gold service a secret. Finally, Microsoft said that it has sold a total of over 10 million of its Kinect motion controller cameras. That's an impressive number for an console hardware add on. Normally such products are sold to about 10 to 15 percent of total console users.

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